What’s Important in 2019?
The one constant in today’s marketplace is change. As cliché as it may sound, it’s true.
We are experiencing change at an increasingly rapid pace. Gone are the days of a 24-hour news cycle – headlines are now real time, delivered to consumers on mobile devices. Those same mobile devices have changed consumer expectations dramatically. People have access to an unprecedented amount of information at their fingertips, empowering them to make well-informed decisions and purchases.
Consumer reviews and social media have made it possible for individuals to share their knowledge and experiences broadly, shaping brand perceptions in the marketplace. In this environment, businesses are constantly working to ensure they are meeting —and exceeding—consumer expectations. The ability to be nimble and responsive is a prerequisite to business success.
So what does all this mean for the insurance industry? And how will it impact brokers in 2019?
Responsiveness is Key
With consumer expectations constantly evolving, it’s more critical than ever for brokers to listen and deliver the new products and experiences their clients are seeking. To do that effectively, brokers are finding it increasingly important to partner with insurance carriers that are well-positioned to respond—and respond quickly.
This is our focus at Mutual of Omaha: Listening and responding. We understand today’s business environment is moving at a rapid pace and it’s critical for brokers to respond to their customers in real time. That’s why we’ve re-engineered many of our core business processes to better position our business to rapidly respond to market opportunities.
In 2018, Mutual of Omaha partnered with brokers to respond to their customers in some key ways:
In 2019, we will build on our strong, stable and secure foundation as a preferred insurance carrier and continue to grow by introducing new products, services and technology enhancements:
Since 1909, Mutual of Omaha has delivered solid financial solutions for every customer at every stage of life. And we remain a committed insurance carrier to our brokerage community, positioning you and your customers for success in 2019 and beyond. [TG] [RM]
Senior Vice President, Life Brokerage Sales
Senior Vice President, Health Brokerage Sales