Embracing Opportunity For Growth
Much like the rest of the world, National Western Life is excited to welcome a new year.
As we look back, it’s clear that 2020, despite its many surprises, provided us an ideal opportunity to draw on our strengths to accomplish the goals we set early on.
As a company, we forged ahead and put in the work to deliver on promises and commitments made in the previous year. Our 60+ years of experience provided us the foundation necessary to respond quickly and proactively to the challenges presented by the global pandemic.
In 2021, we are excited to embrace opportunities for growth and development throughout the company. We are well-positioned to ensure our clients’ needs are met, financially and through superior customer service.
Last year we announced our plan to expand our distribution footprint and explore new market opportunities. We’ve already made significant progress in setting a precedent for success for 2021, implementing a growth strategy that embraces our foundational strengths and enables us to thrive in today’s competitive market.
Expanding Key Distribution Channels
As we enter new distribution channels, our commitment to providing reliable products, high performing indexes, dependable income solutions, and quality partnerships, remains the same.
NWL® kicked off 2020 by introducing The Sterling Group, an exclusive distribution relationship with select National Marketing Organizations (NMOs), for the purpose of strengthening the connection between the manufacturer and the distributor.
We are now expanding upon that strategy by entering into the Financial Institutions distribution channel with the launch of a turnkey relationship between NWL® and a select group of national broker-dealer and bank distribution firms. This group will assist in the management of financial institution relationships, and advise in the strategic direction of future NWL® product offerings for these channels.
This alliance will be given exclusive access to select products, including our newest offering, the NWL® BlueChip, a deferred fixed indexed annuity.
Diversity and inclusion aren’t just buzzwords at NWL®. To address the needs of a growing multicultural market, we’ve further expanded to include a Culturally Diverse Markets (CDM) team that continues to place value on the unique demands and perspectives of our clientele.
We understand that as the world becomes more connected, people from diverse communities near and far also want a dependable way to secure their future. NWL® is firmly committed to being accessible to those communities and responsive to their specific needs. Our knowledgeable, multilingual team has the necessary tools to assist these clients in their preferred language.
Enhancing Company Technology
NWL® has implemented several new systems and technological enhancements allowing for a more efficient and streamlined business process for all involved.
Using ForeSight® illustration technology, our producers have ready access to valuable annuity illustrations with just a few clicks. Additionally, we persist in adding to the growing list of life and annuity products available on the FireLight® platform so producers can submit more applications electronically for faster and easier business.
NWL® remains committed to growing the organization by expanding our product line, diversifying distribution channels, and introducing new services and technology.
As we welcome the new year, NWL® is poised to remain a financially strong, well-capitalized organization with a steadfast focus on protecting the legacies of countless families and we are excited to see what 2021 has in store! [JR]