National LTC Network
The National LTC Network is underwriting a new project as a gift to the industry and the planning public. The “Makes a Difference” campaign was started in February 2013 as a way to communicate directly to Americans exactly how owning long term care insurance makes a difference when care is needed. The campaign’s videos show real people talking about how they have seen LTCI make a difference—and how LTCI would have made a difference.
The National LTC Network believes that what is missing when it comes to the topic of LTCI is the understanding of exactly what it does at claim time and how it makes a difference! The hope is that agents will link to this site the same way they link to cost of care surveys and/or government sites. If every prospect watches two or three videos before a meeting with an agent, the purchase isn’t just dollars and monthly budgets, it’s a question of what those prospects’ families will experience if they buy or don’t buy coverage. The website is at www.makesadifference.us.