Editorial Calendar

Every issue contains insightful columns from well-established industry experts on Life, Annuities, Disability, Long Term Care, Sales Techniques, Benefits and Technology. In addition to Focus editorial, every issue contains General Interest articles detailing timely product and marketing topics.

Monthly Commentary by Industry Experts:

  • Charlie Gipple, CLU, ChFC (The Practice Management Minute…)
  • Eugene Cohen & Michael Cohen (Disability Insurance Insights…)
  • Ken Leibow (Tech-Tock…)
  • Ronald R. Hagelman, Jr., CLTC, CSA, LTCP (The Last Word On LTCI…)

January/February—Industry Forecasting Forum/Life, Annuity And Protection Strategies
Planned topics: Carrier, distribution and tech partner plans for serving the brokerage industry across all product lines—Life insurance, annuities, DI, CI, LTCI, health insurance; marketing, product, service, underwriting and tech advancements to better serve agents and consumers.
Space Reservation Close: 12/3/24 Material Due: 12/9/24

March/April—Life And Annuity Accumulation And Income Planning/Asset-Based Protection
Planned topics: Life and annuity strategies; Income for life and GLWBs; Asset-based LTC; LTC and DI in estate preservation planning; Maximizing profitability in the middle market.
Space Reservation Close: 2/3/25 Material Due: 2/10/25

May/June—Business And Professional Planning/High Net Worth/Generational Product Sales
Planned topics: Diverse life, annuity, DI and long term care solutions; Buy/Sell; Lifetime income, living benefits and supplemental products to mitigate costs of aging and extended retirement; Generational marketing and communication musts; Expanding benefits sales/reaching the middle market.
Space Reservation Close: 4/2/25 Material Due: 4/9/25

July/August—Life Insurance/27th Annual LTCI Survey
Planned topics: VUL, IUL, and whole life; Living benefit riders to expand versatility; Asset-based long term care; Building on initial term insurance sales; High net worth customers; Business applications; Partnering with professionals.
Special feature: 25th Annual LTCI Product Comparison Survey
Industry’s most comprehensive LTCI product survey is a year-round reference tool.
Space Reservation Close: 6/3/25 Material Due: 6/10/25

September/October—Indexed And Equity Products/Whole Life Utility/Working With BGAs
Planned topics: Life and annuity suitability and client service; Whole life for diversification; Living benefit riders and asset-based protection planning; Retirement income and estate building; Tech and service enhancement; Middle market efficiencies; Maximizing marketing for LIAM (September).
Space Reservation Close: 8/4/25 Material Due: 8/11/25

November/December—Life And Annuities For Retirement, Estate And Legacy Planning
Planned topics: Advantages of working with a BGA/Case management tips for tough cases; High net worth/large case placement and reinsurance solutions; The future of impaired risk underwriting; Adapting to change in product, service and tech; Managing client expectations; Special needs and blended family strategies; Lifetime income and living benefits; LTCI, DI, CI options to preserve an estate plan; Transitioning to younger generations.
Bonus Circulation: NAILBA Annual Conference.
Space Reservation Close: 10/2/25 Material Due: 10/9/25


For editorial questions, contact Stephen Howard ([email protected])