Legal & General America

According to LIMRA and other industry studies, even those who have made the intelligent and responsible choice to purchase life insurance often purchase too little. This coverage gap can be nearly as devastating to families and businesses as having no coverage at all.

Legal & General America (LGA) now offers increased coverage to applicants who have been identified by the underwriter as eligible for larger face amounts. Increased coverage increments are based on the difference between the face amount for which the customer applied and the face amount maximum for the GET MORE opportunity. LGA gives brokers at least one alternative to offer the customer, but in some cases as many as five. The customer can, however, choose any amount that doesn’t exceed the maximum. LGA provides brokers with the premium for each of the respective offers.

Results to date say the program has been well received. Since inception, GET MORE offers have resulted in an 8 percent increase in face amount on eligible policies. The up-sell opportunity is open to all contracted brokerage agencies who opt in for participation. 

Broker World

Broker World is the only national insurance magazine founded, focused and edited to specifically address the brokerage marketplace and the unique informational needs of independent life and health producers who select the products best suited to their clients' needs from a variety of companies and marketers. The primary service is to provide a channel of communication between life and health companies and marketers and the 28,600+ proven producers of substantial amounts of brokerage business that constitute Broker World's readership.