LifeSecure

    By
    Broker World
    -

    In recognition of its upcoming 10th anniversary, LifeSecure Insurance Company unveiled its new brand identity. The change is a key step in the ongoing evolution of LifeSecure, as the company focuses on its next chapter of growth and strengthening its commitment to developing innovative insurance solutions.

    “In 10 years’ time, LifeSecure has made incredible strides going from an ambitious, innovative start-up focused on simplifying insurance to a prominent, successful national carrier with an exceptional reputation,” said Kevin Stutler, LifeSecure president and CEO. “Today we aim to once again be a fresh voice in the industry and use forward-thinking ideas to create a different kind of insurance experience for our customers. Our new brand identity represents who we are and embodies the philosophy that is key to guiding LifeSecure’s future growth and success.”

    LifeSecure unveiled its:

    • Refreshed brand identity–a new visual identity and refreshed values for the company, which centers on the company’s new tagline, “See insurance differently.” In preserving some of its original guiding principles, LifeSecure believes insurance should be easy to understand, effortless to buy, and simple to use.

    • New logo–a clean, smart look to match its brand, the logo symbolizes protection, security and the company’s evolution.

    • Redesigned website – a simple, intuitive design that reflects the company’s identity and serves as a user-friendly educational resource for visitors.

    For more information, visit www.YourLifeSecure.com.

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