Ash Brokerage
Ash Brokerage has named Larry Dahl, an accomplished financial industry veteran with more than 27 years experience, as its new president.
Dahl will help create a clearly defined vision and strategy and will be looking at new ways to enhance the Ash business model and offerings. His goal is to take advantage of opportunities in the marketplace to reinvent life insurance in the hearts and minds of consumers. He is passionate about impacting lives by changing the industry.
“It’s about aligning vision with values,” said Chief Executive Officer Tim Ash. “It’s about growth and a belief in the Ash culture, and speaks to our desire to constantly assess and improve our business through people. Ash is a place where the greatest investments we make are in our people, and Larry will be adding to the already strong team we have in place.”
As former president of Lincoln Benefit Life (LBL), Dahl provided leadership for the company until its sale last year by parent company Allstate Insurance. Dahl previously led the LBL sales management team and the sales, marketing and technology support teams. He also led the Allstate Life tax department and advanced marketing team. Dahl is a graduate of the University of Illinois, where he earned a bachelor’s degree in accounting and his Juris Doctorate. He is Series 6 and 26 licensed, in addition to affiliations with AALU and ABA.
Ash Brokerage is an independently-owned insurance brokerage general agency based in Fort Wayne, IN.
