September is Life Insurance Awareness Month
This month is the one time each year when the insurance industry comes together in a national advertising campaign to remind Americans of the need to include life insurance in their financial plans.
Life Insurance Awareness Month (LIAM) is your opportunity to talk to clients and prospects about their life insurance needs. At this time of financial turmoil in our country and the world, the need couldn’t be greater.
If you haven’t already started thinking about how you can use LIAM as an opportunity to reach more people in your community, go to the LIFE Foundation’s website for ideas. There you will find a variety of excellent promotional tools priced quite reasonably. For example, there is a graphically pleasing Life Insurance Needs Worksheet; there are several eight-page booklets that cover such topics as what a consumer needs to know about life insurance and how a financial professional can help build a long term financial strategy.
Beyond the promotional tools that are for sale, there are free downloadable flyers, eCards and embeddable videos, various themed marketing toolkits, a social media planning toolkit and more (www.life-line.org/life-insurance-awareness-month-company-toolkit/).
The LIFE Foundation can provide everything you need to leverage this marketing opportunity! [SAC]
On Friday, August 12, the 3 in 4 Need More campaign spokesperson, Marion Somers, PhD, rolled into Kansas City in her souped-up 1960s-era Greyhound bus with the mission to provide the local community with much needed information about long term care insurance.
Setting up in Kansas City’s historic Union Station, this leg of the tour was sponsored by Wendy Rinehart, who is director of worksite solutions at LTC Financial Partners.
Dr. Somers—or Dr. Marion, as she is referred to in the campaign—is a well-known geriatric care manager, caregiver, author, speaker and eldercare authority. During the last few weeks she has been interviewed by local media, spoke to various groups and visited eldercare facilities.
In her blog (which can be found at http://drmarion.com/blog), she says, “As always, I derive much satisfaction from the time after a lecture or talk, when people speak to me on a more personal level, discussing their own situations…I like to know that not only are the professional needs of my audience satisfied, but that if they have individual concerns, this time to…give them some guidance makes…the lectures more successful…”
The 3 in 4 Need More nationwide summer-long mission, which is about halfway through its eight-week schedule, began in New York City’s Times Square and will end in Orange County, CA. The tour’s goal is to increase awareness about long term care insurance and services such as nursing home stays, assisted living and home health aides, all of which can cost an individual thousands of dollars each month.
