The attention-grabbing 1965 Greyhound bus that the 3in4 Need More campaign uses for its annual tour has once again been put in storage, and Dr. Marion Somers has resumed her career as a geriatric care consultant. However, memories of the 2012 cross-country tour are indelibly etched for those who took part or attended one of the many events of this year’s tour.
The 12-week tour started on April 30 in San Diego, California, circled the United States through Oregon, Washington, Idaho, Utah, Colorado, Nebraska, Iowa, Minnesota, Missouri, Wisconsin, Illinois, Michigan, Indiana, Ohio, Pennsylvania, New York, Massachusetts, Rhode Island, New Jersey, Pennsylvania, Maryland, Virginia, North
Carolina, Georgia, Florida, Alabama, Louisiana, Texas, New Mexico, Arizona, and ended in Las Vegas, Nevada, on July 28, 2012.
The 3in4 Need More mission is to increase national awareness of the need for each citizen to develop a long term care plan and to raise awareness of the various private and public products and services available to them that should be considered in plan design. And without a doubt—mission accomplished!
Dr. Marion, as she is referred to by all involved in the campaign, had this to say about her experiences during the 2012 tour: “I am overwhelmed with gratitude for all that has been accomplished during this year’s tour. There are many people involved in this venture; and long before we step on board the bus it is a beehive of activity, organization, and details…always checking our huge United States map on the wall to make sure all decisions made sense, while never losing sight of our goal: to bring long term care education to as large an audience as possible.
“The media coverage was spectacular: four national press releases distributed, reaching an audience of more than 267.5 million; 62 online media placements reaching more than 10 million; 51 broadcast media placements reaching an audience of more than 30 million; and 27 print media placements reaching an audience of more than 1.8 million.
“At almost every radio, television or webcast stop, the interviewers or camera crew had a long term care issue that they were personally dealing with. After each session I spent time with them and addressed their questions, and they were pleased with the material and information.
“I was profoundly moved by the positive responses that we received throughout our 12 weeks on the road. Whether I spoke to individuals or groups, I found that people wanted further education to help meet the needs of a loved one or those they serve. I am profoundly grateful that the 2012 tour was successful.”
To see more details of the tour or find useful materials to help you promote the need for LTC insurance, go to www.3in4NeedMore.com.
