Technology Impacting Insurance Sales Through AI Leads, Digital Sales STP, And Illustration Workflow

What’s the latest innovation in technology for insurance sales? Artificial Intelligence (AI) can be used for lead generation, lead follow-up, strategic marketing, customer retention, and client support. Leveraging AI gives you more control over the sales cycle, helping clients identify hot leads earlier and faster. Artificial intelligence is quickly becoming the most sought-after technology solutions for businesses in every industry. AI can help automate several aspects of your business, freeing up more time and resources for you to focus on revenue generation. I met with Brett Barker, chief sales officer of ATS Global. The conversational AI offered by ATS Global has been helping companies unlock hidden opportunities for businesses for more than 15 years. Let’s look at what this unique technology can do and why it’s worth considering for your business.

What is Conversational AI?
Conversational AI refers to an artificial intelligence system that can understand and respond to natural language input. This type of AI is used by businesses across industries to automate customer service responses, facilitate marketing campaigns, and assist in sales prospecting. By leveraging a powerful conversational AI platform, companies can free up their employees’ time so they can focus on higher-value tasks like revenue generation instead of mundane daily activities like data entry or customer support inquiries.

The Benefits of Conversational AI
By implementing a quality Conversational AI system, businesses can achieve greater efficiency in their day-to-day operations while also creating more meaningful connections with customers. This type of technology enables companies to process orders quickly and accurately without human intervention, identify trends faster so they can improve customer service, and even anticipate customer needs before they arise—all without sacrificing the personal touch that customers expect from businesses today. Additionally, using a conversational AI system helps reduce overhead costs associated with traditional customer service teams as well as eliminates errors due to manual data entry or miscommunication between teams.

Moreover, a quality conversational AI platform, offered by ATS Global, provides deep insights into customer behaviors so companies can better identify key opportunities and craft targeted strategies that will drive growth and maximize ROI. In fact, many companies are seeing over 20 times ROI after implementing their AI assistants. Through its advanced analytics capabilities, ATS Global’s solutions provide actionable insights so businesses can make better decisions faster than ever before.

In short, investing in a powerful conversational AI platform is essential for any business looking to stay competitive in today’s market. With ATS Global’s solutions, you can create efficiencies within your team while also creating meaningful relationships with customers through personalized interactions powered by artificial intelligence. Unlock the potential of Conversational AI and start driving more revenue today! Learn more about ATS Global at

Covr’s Digital Sales Platform a Complete Straight-Through-Process
Coming soon from Covr Financial Technologies is the official launch of Advisor 3.0, the latest version of the insurtech’s flagship technology product. Covr Advisor 3.0 provides a digital omni-channel, multi-carrier, multi-product, complete transaction management and service platform to advisors at their partner firms.

“We are very proud of the new and enhanced capabilities in our Advisor 3.0 platform,” said Ron Alexander, president and head of innovation. “Covr is constantly striving to grow and exceed our partners’ needs, and this latest version of our signature platform is the latest example of those efforts.

Features include embedded tools and journeys such as multi-product needs analysis, redesigned quoting tools and estimators for term, permanent and asset-based long term care, and new illustration management. Advisors on this platform have access to a full policy review journey, and expanded multi-carrier accelerated underwriting. Advisor 3.0 also launches new digital informal case submission, and improvements to licensing and appointment management.

In addition, the product offers 100 percent drop ticket for more than 30 carriers and 600 products. Digital application fulfillment and e-delivery and signature streamline the process for advisors and clients alike. Improved case status delivery on and off platform lets advisors easily track their cases, and a brand-new resource center houses a digital library of product resources, marketing and training materials.

Covr APIs enable seamless integration with any CRM including, planning software such as MoneyGuide PRO, licensing and suitability/compliance systems, and many others. With Covr Comply, Covr has also launched a turnkey, product-agnostic compliance review unit that can be used alone or embedded in the end-to-end purchasing and transaction process. Also new is Consumer for Advisor, which gives writing agents and financial advisors the ability to send out personalized digital marketing and provide digital application fulfillment in a direct-to-consumer environment inside of the same ecosystem. All cases processed through Covr are displayed for advisors or aggregated at the home office level. Covr can also aggregate all in force policies to be managed in one centralized place with the Covr Insights in force visualization and management tool.

In September, Covr announced that Citi had chosen their technology to simplify the life insurance process for Citi’s U.S. consumer wealth management business. Covr also recently launched Covr Pro, bringing its digital life insurance technology to independent advisors. By signing up online, advisors can get immediate access to the full suite of digital BGA resources including virtual sales support, quoting and needs analysis tools, application fulfillment, case management, products from the leading carriers, and market-leading compensation—all with no production requirements. For details of these digital sales solutions, visit

Ensight’s Streamline Illustration Workflow Expanded to Hybrid Long Term Care Products
One of the critical business applications of technology over the past two decades is to streamline inefficient back-office processes, unleashing time for firms to refocus on the fundamentals that drive success and revenue. Regarding the wholescale transformation of the illustration (workflow) process across U.S. life distribution, Ensight has perhaps redefined the life insurance illustration experience more than any other software platform over the last several years.

The great news for the industry is that Ensight has now extended its market leading life insurance illustration platform, Ensight Intelligent Quote, to support the hybrid, asset-based long term care products, launching with a broad portfolio of the leading hybrid long term care insurance carriers, including Lincoln Financial, MassMutual, Nationwide, OneAmerica, and Securian Financial.

Ensight’s new hybrid long term care capability streamlines the illustration workflow, enabling case designers and wholesalers to simultaneously run illustrations for the leading products and flexibly benchmark product performance across different dimensions, such as: Monthly long term care benefit; overall long term care benefit pool; indemnity vs reimbursement; and other key areas. Additionally, Ensight is the first and only multi-carrier illustration platform to deliver a fully auditable Best Interest-centric illustration process, which ensures the hybrid long term care products are compared on a “like-for-like basis” specific to the actual client case. This fills a critical need in the sector and has been a long time coming. Increasingly, brokerage general agencies and specialist long term care distribution firms are required to implement Best Interest processes, platforms and auditability within their internal operations by key financial institutions and channels.

Another big win for brokerage distribution is the unification of permanent life insurance and hybrid long term care products within a single workflow, on a single platform. Long term care risk today can be managed through a traditional long term care policy, an asset-based policy or a life policy with a long term care rider. Ensight’s wide breadth of product class coverage across permanent life products and the asset-based long term care products will enable brokerage to provide financial professionals with a broad scope of options. All of this built around a more efficient illustration process enabling brokerage to focus on what really matters—client case discussions, growing relationships and closing the coverage gap. Sales Illustration platform information is available at

Ken Leibow is founder and CEO of InsurTech Express. He brings more than 36 years of insurance industry experience with an extensive background in insurance technology for distribution and back office systems.

Prior to founding InsurTech Express, Leibow worked for Genworth Financial, Mutual of Omaha, and as vice president of operations at Diversified Underwriters Services, Inc. As COO of Integrated Insurance Technologies, he built the largest life insurance data exchange hub in the industry, processing over one million policies per year and $30 billion of annuities (now owned by Oracle, Inc.). Some of the key initiatives he implemented include innovation in quoting and illustration tools, CRM’s, agency management systems, eApp platforms and ePolicy Delivery for long term care, life insurance and annuities.

Leibow is a leader for industry technology standards, working with ACORD, LDTC, LIDMA, NAILBA, LIMRA, LOMA and IRI. In 2019, he was appointed to sit on the ACLI Innovation Committee. He is on the ACORD Life & Annuity Program Advisory Council and won the ACORD Leadership Award in 2022 and ACORD Community 50th Anniversary Award in 2020. He is a past winner of the NAILBA Chairman’s Award and NAILBA’s ID20 Award. In 2022, he was the winner of the LIDMA Innovation Award.

Leibow can be reached by telephone at 402-740-7356. Email: