Assurance, a new InsurTech technology platform provider, announced today that The Plus Group, America’s premier disability marketing organization, has selected Assurance’s sales acceleration platform for deployment nationwide. This platform creates a digital sales journey for complex financial products and will be utilized in each of the 20 Plus Group brokerage general agencies.
The Plus Group will be the first in the industry to deliver market-leading disability insurance comparison proposals through an automated and compliant workflow platform developed by Assurance. “Technology and consumer expectations are advancing at a rapid pace,” states Pat Jackson, The Plus Group’s Immediate Past President. “We have a distinct focus on differentiating through technology, value-added sales and marketing. Our partnership with Assurance supports this strategy very well.”
Nearly every consumer today derives their digital experience by engaging with online retailers such as Amazon and other leading online firms. Transparency, product comparisons and intuitive consumer journeys are the new norm. “This shift in expectations is now extending into the insurance sales journey-underpinned by emerging regulatory trends,” comments Bill Unrue, CEO of Assurance. “Our partnership with The Plus Group is part of our broad strategy to work hand in hand with insurance carriers and leading national distributors to help meet these emerging challenges.”
Assurance’s sales acceleration platform is designed to enhance the consumer’s digital sales experience and provide seamless workflow automation for insurance carriers and national distributors. Policy comparison and data analytics functionality can also help organizations meet the emerging “best interest contract” and audit trail regulatory needs across the insurance sector. Integrating next-generation sales technology-such as streamlined policy comparisons and data visualization – with workflow automation and real-time data analytics provides a new platform for revenue growth.
Built on a foundation of excellent service with a local touch, The Plus Group was formed in 1998 as an organization dedicated to providing education, training and disability insurance product to select insurance professionals. Each of its 20 members is a recognized expert and has stood out as top sales representatives and managers in the disability insurance industry. Since its inception, The Plus Group has become the preferred disability insurance product and planning resource for thousands of insurance professionals across the nation.
