Ash Brokerage


Ash Brokerage, Ameritas and SCOR announce a new next-generation term life insurance product, Ash Instant term, issued by Ameritas Life Insurance Corp.

The predictive data modeling provides improved outcomes for clients, while making the process fast and simple.

This innovative digital product is available to Ash advisors through the Ash Term Express platform. Together, the product and platform are transforming the life insurance landscape.

“It’s not enough to keep up with industry changes. Ash leads the way as the first brokerage general agency to offer this exclusive and innovative design. We broke the mold and we stand alone,” says Tim Ash, CEO of Ash Brokerage.

“This product is a breakthrough for our industry,” adds Todd Ruplinger, Ash Brokerage’s chief innovation officer. “Our predictive data modeling has provided improved outcomes for clients and advisors, while making the process fast and simple. Advisors who viewed life insurance as an obstacle now have a simple solution for protection.”

Ash Instant term leverages modern technology to enable advisors and their clients to place a term life policy with ease, collaborating through a unique protection journey at their own pace and sequence. Based on more than 50 years of experience and data, Ash Instant term provides an online underwriting decision in seconds.

“Ash Instant term offers one of the best automation rates in the market while it maintains very competitive prices,” explains Richard De Sousa, senior vice president, deputy head of Growth and Development at SCOR. “Qualified applicants can confirm receipt of coverage within 15 minutes in either an agent-assisted or self-serve fully digital environment.”

“Ameritas is always focused on finding new ways to reach more customers,” says Bill Lester, Ameritas president and chief executive officer. “That’s part of our mission of fulfilling life through convenient, high-quality insurance and financial services. An instant-decision term life product accomplishes all that and more. A great collaboration.”

Ash Instant is underwritten by Ameritas and reinsured by SCOR. The combination of Ash’s proprietary submission platform, Ash Term Express, and the new Ash Instant term product makes obtaining term insurance easier than ever.

Ash Brokerage,, is a brokerage general agency based in Fort Wayne, IN, answering the needs of financial professionals nationwide. For life insurance, annuities, long term care or disability income, Ash provides the tools and, more importantly, the people needed to get the job done right. For 50 years, the firm has built its success on strong, personal relationships with its clients and partners. Whatever the question. Whatever the need. Ash Answers.