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Broker World is the only national insurance magazine founded, focused and edited to specifically address the brokerage marketplace and the unique informational needs of independent life and health producers who select the products best suited to their clients' needs from a variety of companies and marketers. The primary service is to provide a channel of communication between life and health companies and marketers and the 28,600+ proven producers of substantial amounts of brokerage business that constitute Broker World's readership.

NGL

National Guardian Life Insurance Company (NGL) is pleased to announce that its 2021 sponsorships and corporate gift combined with employees’ personal pledges and donations totaled over $150,000 to support United Way of Dane County.

“United Way of Dane County is a powerful community organizer that is known for bringing people together to work toward changing lives and making a measurable impact. Giving back to our community is woven into NGL’s legacy and I’m proud our team members continue to support United Way because it’s an important component of who we are as a company,” said Knut Olson, NGL president and CEO.

For more than 70 years NGL has proudly partnered with and supported United Way of Dane County. Funding to United Way of Dane County is focused on the areas of education, income, and health with the goals to help build a community where everyone can succeed in school, work and life.

In addition to NGL’s corporate donation of $75,000 and employee payroll deductions, employees generously donate through fundraising events. Each year, the NGL employee campaign incorporates a variety of activities to donate to and participate in. The virtual employee fundraisers included bingo, trivia nights, silent auction and a fitness challenge.

Olson continued, “This has been another unpredictable and challenging year. Unfortunately, the educational and economic disparities in Dane County continue to grow during this unprecedented time. I’m grateful to everyone who stepped up to help make our annual campaign a success not only for NGL but for our community. I would like to extend my appreciation to all of our team members who donated and volunteered for our United Way campaign, our Loaned Executive and the remarkable team at United Way that equips us with the resources and tools needed to organize and coordinate our campaign.”

United Way of Dane County engages the community, mobilizes volunteers and strengthens local nonprofits to achieve measurable results and change lives. To learn more, visit http://UnitedWayDaneCounty.org.

Reliance Standard

Reliance Standard Life Insurance Company (Reliance Standard), a leading provider of financial protection, absence management and supplemental health benefits solutions, recently promoted two senior sales leaders.

JoAnne Doyle has been promoted to vice president, Group Sales, reporting to Senior VP and Chief Distribution Officer Todd Elliott. Since joining Reliance Standard in 2009, Doyle has been a standout sales leader and strategist, responsible for the New York regional sales office and, most recently, the Northeast region of the US. In her new role, Doyle becomes accountable for Reliance Standard’s national Regional Sales Office (RSO) based sales force of 100-plus individuals. Doyle has been named to the company’s prestigious President’s Panel multiple times, and is a graduate of the global Tokio Marine Next Gen Leadership Program.

Tim Suchecki has been promoted to vice president, national practice leader, Integrated Employee Benefits Sales. Suchecki joined Reliance Standard in 2002, and has been a primary driver of product design, distribution, and growth within the mid to large client market segments. A recognized subject matter expert in integrated disability and leave management, Suchecki oversees a regional team of practice leaders responsible for crafting integrated benefits and leave management solutions in the fast-changing regulatory landscape. Suchecki also reports to SVP Todd Elliott.

“I am pleased to recognize JoAnne and Tim for their performance and accomplishments in sales production, management, and strategic leadership throughout their time here at Reliance,” Elliott said. “Their combined legacies represent everything that is unique and powerful about our market position: Strength, expertise, passion and a commitment to superior service on behalf of our brokers and clients. I can’t think of a better way to kick off the new year.”

For more information about Reliance Standard Life Insurance Company, visit http://www.reliancestandard.com.

Ohio National

The Ohio National Foundation continued its tradition of community involvement in 2021 with $1.6 million in donations to more than 75 local nonprofits. Last year’s contributions bring the Foundation’s total giving to more than $29 million since its inception in 1987.

Major recipients included United Way of Greater Cincinnati, ArtsWave, American Heart Association and Habitat for Humanity of Greater Cincinnati. In addition, Ohio National associates worked more than 1,500 company-paid hours for organizations of their choice.

The Ohio National Foundation distributes its resources across four priority areas: Health and welfare, education, civic causes, and culture and art. “We’ve found that this holistic approach helps maximize our impact on the community,” said Foundation secretary Pam Webb. “Within each category, we look for the greatest opportunity to effect positive change, which includes fostering diversity, equity and inclusion where we live and work.”

The Ohio National Foundation recently committed to funding the construction of four additional Habitat for Humanity homes in Cincinnati starting in 2022. The Foundation has also pledged new, multi year support for the National Underground Railroad Freedom Center, Women Helping Women, FreeStore Foodbank, and the Duncanson Artist-in-Residence Program at the Taft Museum.

“Ohio National has proudly served Greater Cincinnati since 1909,” said Barbara Turner, president and CEO. “Through our Foundation, we can strategically fund programs to advance the community as a whole.”

Since 1909, Ohio National has been committed to helping individuals, families and businesses protect what matters most. Through their network of financial professionals across 49 states (all except New York), the District of Columbia and Puerto Rico and through affiliated operations in South America, they provide the insurance products that help policyholders achieve financial security and independence. As of December 31, 2020, its affiliated companies have $41.2 billion total assets under management. Products are issued by The Ohio National Life Insurance Company and Ohio National Life Assurance Corporation. Recognized as a Leader in Gender Equity by Queen City Certified. Please explore http://ohionational.com for more information and for the latest company updates, connect with Ohio National on LinkedIn, Facebook and YouTube.

Broker Words—March 2022

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The insurance industry in general, to my mind, is often vilified in the media. During debates about Obamacare many were the pledges that “We won’t let your insurance company…” Insert your own example of actuarial necessity trumpeted as heartless greed-based malfeasance. And my morning newscast is plague-swarmed by Plaintiff’s Best law firms asserting that insurance companies are universally dedicated to hosing you. Annuities get their fair share of media abuse as well despite the fact that, for most buyers, they offer an excellent way to guarantee retirement income regardless of the volatility of other investment vehicles. Although the haters’ crosshairs are rarely focused on the life insurance industry specifically, there is undeniably collateral damage inflicted that reinforces the determination of the too easily duped to spend potential bereaved family Godsend premium dollars on live-for-today pleasures.

But the truth is that the life insurance industry is indisputably noble in its primary purpose—taking care of the widows and orphans. You do good work.

Further, it is my experience that most members of our industry take their primary purpose as a given and are moved to contribute a great deal more to improve the lives of those less fortunate than just protecting families. Charitable giving is a recurring theme in this column and elsewhere in the pages of Broker World. I’ve chosen to highlight a number of carriers’ charitable giving programs over the years, and I’m consistently heartened by revelations that not only do many carriers have charitable foundations that they fund to help those less fortunate, but that they further hold employee fundraising events with a corporate match, hold school supply drives, clothing drives, build Habitat for Humanity homes, sponsor days or even weeks of paid leave for hands-on charitable work in their communities and much much more. I also make sure to run coverage of Jason Lea’s BSMG Charity Golf Tournament every year, not just because the Leas have been great friends to the Howards, but because I think it’s inspired to run your annual agent appreciation event as a benefit for local charities. In the years I’ve been covering it, attending or from afar, BSMG has raised well over $2 million for local Rhode Island charities. Truly remarkable.

My wife and I contribute generously to local food pantries, addiction rehab organizations, homeless shelters, animal shelters and wildlife rescue organizations, Toys 4 Tots, and even way too many of those damned cookies. We’re frequent visitors to the Big Brothers and Big Sisters donation center as well. Really not a big deal at all.

But one thing we’ve been involved with is a big deal: The NAILBA Charitable Foundation. I served on the board of the Foundation for many years and my wife Hope, Broker World CFO (or “The Money Chick”), just came off the board after serving for two years. Broker World was a founding donor to the Foundation and has donated cold hard checks and credit card charges ever since.

The NAILBA Charitable Foundation is where altruism meets the business of NAILBA. Since its creation in 2002, the Foundation has encouraged volunteerism in the NAILBA communities. NAILBA members and their corporate partners are encouraged to sponsor a charity they feel is working towards its mission of making dreams come true for those less fortunate.

The mission of the NAILBA Charitable Foundation is to encourage philanthropy and business to work hand in hand helping others who are at risk. Since its beginning, the NAILBA Charitable Foundation has awarded over $3 million dollars in grants—all in NAILBA member communities. Every charitable organization applying for grant funding must be sponsored by a NAILBA member agency, exhibitor, sponsor, or advertiser.

At NAILBA 40 the Foundation announced grants to 18 charities, totaling $171,500. Those charities receiving funds for the 2021 grant cycle were:

Ready Readers, St. Louis, MO, $17,500; Foundation of Bonita Naples Rotary Club, Estero, FL, $14,000; Scholars’ Hope Foundation, Garden Grove, CA, $10,000; Ark House, Richardson, TX, $10,000; Kids 4 Kids Inc, Miami, FL, $10,000; SafePath Children’s Advocacy Center, Marietta, GA, $10,000; Songs of Love Foundation, Forest Hills, NY, $10,000; Mama’s Kitchen, San Diego, CA, $10,000; Marian Center School and Services, Inc., Miami Gardens, FL, $10,000; Pediatric Brain Tumor Foundation, Atlanta, GA, $10,000; St. Louis Blind Hockey Association, St. Louis, MO, $10,000; Breakfast Bandits, Salina Chapter of AMBUCS, Salina, KS, $7,500; Our Mother’s Home of SW FL, Fort Meyers, FL, $5,000; Jewish Relief Agency, Bala Cynwyd, PA, $5,000; Family Matters, a JAFCO Support Network, Bala Cynwyd, PA, $5,000; Miracle League of Greater New Orleans, New Orleans, LA, $5,000; Youth & Family Services, Inc., Rapid City, SD, $2,500; and the 2021 Felton Grant winner, Naperville Youth Club, Naperville, IL, $20,000. The Felton Grant, annually the NAILBA Charitable Foundation’s largest, is named after the NAILBA Charitable Foundation’s founder, Col. William J. Felton, an active NAILBA supporter throughout its history and former owner of Tennessee Brokerage Agency, Knoxville, TN.

Hope and I thank all in the NAILBA community for their contributions of time and money to help the NAILBA Charitable Foundation aid those less fortunate. To learn more about The NAILBA Charitable Foundation, or to make a donation, please visit www.nailbacharitablefoundation.org.

Further, I thank all of you who reach out from your hearts, helping those who will one day be in great turmoil and need with the products you sell, and for reaching further to help those already in need in your communities. God Bless you. [SPH]

NAILBA

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The National Association of Independent Life Brokerage Agencies (NAILBA) announced John Gilbert, president of The National Benefit Corp., West Des Moines, IA, as its 2022 Chair. Gilbert’s financial services career began in 2002 as an agent for Bankers Life and Casualty, where he served the central Iowa senior marketplace with life insurance, long term care, annuities, and Medicare supplements.

Gilbert joined The National Benefit Corp. in 2004 as a marketing consultant, specializing in annuity marketing, and has held advancing roles over the past 17 years. He has long been active in NAILBA, serving as the Agency Successor Networking Group (ASNG) chair for the past three years, and was recognized in 2017 with the NAILBA Chairman’s Award.

“We cannot look toward the future of NAILBA without remembering those that paved the way for all of us,” Gilbert said in his Chairman’s address at the NAILBA annual meeting in November. “Mooers, Lea, Lerner, Milner, Felton, Cohen, Jetter, Tessler, Gentry—these people and many, many others laid the foundation for NAILBA, and they deserve our thanks and gratitude.”

Gilbert also expressed his commitment to NAILBA members, who often deal with families during their most difficult times. “We need to honor the past and the accomplishments of so many, while ensuring that independent distribution always focuses on how we deliver checks to orphans, widows, and business owners in their greatest time of need. That is what NAILBA is working on and what we will spend our energy trying to deliver for our membership.”

In addition to his leadership in NAILBA, Gilbert has also been active in the local NAIFA chapter and was the 2016 president of The TYGERS, a study group of second and third generation insurance professionals. He attended Northwest Missouri State and Iowa State universities and is series 6, 63, and life and health licensed.

SBLI

SBLI (The Savings Bank Mutual Life Insurance Company of Massachusetts) announced that its charitable foundation has made a $25,000 donation to the American Red Cross to support its ongoing relief efforts for those affected by the deadly tornadoes that devastated residents of five states in the southern and central U.S.

From December 10th to the 11th, an unprecedented wave of severe tornadoes swept across Arkansas, Missouri, Illinois, Tennessee and Kentucky, leaving unimaginable death and destruction in their wake. The tornadoes resulted in 90 fatalities, 75 of which occurred in Kentucky alone, and hundreds of injuries.

A month after the tornadoes struck, American Red Cross volunteers from all over the country are still helping in Kentucky which has since been hit by additional tornados—providing shelter, meals, comfort and support. More than 700 people are still out of their homes and the Red Cross continues to work alongside state officials and other community organizations to support people in need, including those staying in emergency shelters and other temporary accommodations such as state park lodges and hotel rooms.

“Since its founding in 1907, SBLI has been committed to helping further the well-being of families, not only by offering them affordable, dependable life insurance, but by investing in the communities in which they live and work,” said SBLI president and CEO Jim Morgan. “We stand with our neighbors who were so tragically affected by the tornadoes in supporting the American Red Cross’s critical relief and recovery efforts.”

Since its inception in 2018, the SBLI Charitable Foundation has contributed more than $660,000 to numerous worthy causes, including $55,000 to the American Red Cross.

For nearly 115 years, SBLI (The Savings Bank Mutual Life Insurance Company of Massachusetts) has specialized in providing hassle-free, affordable life insurance. Whether it be term life, whole life or a plan that combines the two, they offer dependable protection, at a fair price. For more information, visit www.sbli.com.

Ohio National

Ohio National has renewed its support for Habitat for Humanity of Greater Cincinnati, ensuring that more local families can realize the dream of home ownership. The company has pledged $500,000 over the next four years to fund the construction of four new homes, making it the longest continuously serving corporate sponsor of the housing nonprofit.

Since 2009, Ohio National has donated more than $2.3 million to Habitat for Humanity of Greater Cincinnati, resulting in the completion of 26 homes to date. The new agreement provides for the construction of one additional home each year from 2022 to 2025.

To qualify for a Habitat home, families must contribute 250 to 500 hours of sweat equity and take classes on homeownership and personal finance. Participants purchase their homes from Habitat on a 30-year, interest-free mortgage.

“When you help someone become a homeowner, you’re making a multigenerational impact on the family,” said Barbara Turner, president and CEO of Ohio National. “That’s why we treasure our partnership with Habitat. It’s an opportunity for us to help deserving families in our community achieve financial stability today and security for the next generation.”

“We are honored that Ohio National has chosen once again to invest in the community’s future through affordable homeownership,” said Ed Lee, president and CEO of Habitat for Humanity of Greater Cincinnati. “As our longest-running local business partner, Ohio National provides a model for corporate citizenship that makes a lasting difference in a family’s health, safety and wealth.”

Since its inception in 1987, The Ohio National Foundation has donated more than $29 million to charitable causes, including $1.6 million in 2021.

Since 1909, Ohio National has been committed to helping individuals, families and businesses protect what matters most. Through their network of financial professionals across 49 states (all except New York), the District of Columbia and Puerto Rico and through affiliated operations in South America, they provide the insurance products that help policyholders achieve financial security and independence. As of December 31, 2020, its affiliated companies have $41.2 billion total assets under management. Products are issued by The Ohio National Life Insurance Company and Ohio National Life Assurance Corporation. Recognized as a Leader in Gender Equity by Queen City Certified. Please explore http://ohionational.com for more information and for the latest company updates, connect with Ohio National on LinkedIn, Facebook and YouTube.

Life Insurance Sales Surge In Third Quarter 2021

LIMRA

Total life insurance new annualized premium grew 18 percent in the third quarter, representing the third consecutive quarter of double-digit growth, according to LIMRA’s Third Quarter U.S. Retail Life Insurance Sales Survey.

“Aside from last quarter, third quarter premium growth was at its highest level since third quarter 2007,” said John Carroll, senior vice president and head of LIMRA’s Insurance Division. “Overall growth was widespread with 65 percent of carriers, including nine of the top ten carriers, reporting increases.”

Year to date, total new premium increased 18 percent, representing the largest growth recorded for nine months in 25 years. Our research shows all product lines recorded positive gains in premium in the third quarter and year-to-date.

While overall policy sales were level with prior year (which were up seven percent in third quarter 2020), the number of policies sold year-to-date was five percent higher than in the first three quarters of 2020. Except for term products, all products experienced growth in policy sales in the third quarter, and—for the first time in at least 25 years—every major product line logged increased in policy sales in the first nine months of 2021.

Variable universal life (VUL) new annualized premium doubled in the third quarter, up 104 percent, and recorded the greatest growth in terms of absolute dollars. While protection-focused product sales—which have driven growth earlier in the year—increased 46 percent in the quarter, accumulation-focused product sales growth was also strong, up three-fold from third quarter 2020 results.

Year-to-date, VUL new annualized premium increased 78 percent. VUL market share was 13 percent in the third quarter, five percentage points higher than a year ago and nearly double pre-pandemic levels.

“VUL sales have been remarkable in 2021,” noted Carroll. “Low interest rates, strong equity markets and recent changes to tax law (IRC 7702) have made VUL products more attractive to consumers, driving their growth over the past several quarters.”

Indexed universal life (IUL) new premium jumped 21 percent in the third quarter with two-thirds of IUL carriers increasing their sales and all but one carrier reporting double-digit growth. In the first nine months of 2021, IUL premium increased 18 percent. IUL represented a quarter (26 percent) of all individual life premium in the third quarter.

Fixed UL results were also positive. New annualized premium increased 11 percent in the third quarter, primarily driven by current-assumption product sales. Fixed lifetime guarantee premium, however, continued to fall, down 13 percent for the quarter. Year-to-date, fixed UL ticked up two percent. In the third quarter, fixed UL held eight percent of premium market share.

Whole life sales growth slowed in the third quarter, compared with the growth experienced in the first half of the year. In the third quarter, whole life new premium grew eight percent, resulting in a 17 percent increase year-to-date. Whole life represented 33 percent of the total individual life insurance premium collected in the third quarter.

“Increased consumer interest in life insurance and an expansion of accelerated underwriting programs have helped whole life sales across all distribution channels,” noted Carroll. “LIMRA is forecasting double-digit growth in whole life sales for 2021 and continued strong sales results through 2022.”

Term life insurance new premium increased four percent in the third quarter and was up seven percent year to date. LIMRA is projecting term life premium to grow as much as eight percent in 2021, propelled by continued consumer interest and online availability.

“COVID-19 raised Americans’ awareness about the importance of having enough life insurance coverage. Our research finds more than a third (36 percent) of consumers said they planned to purchase coverage this year,” said Carroll. “Our sales results suggest many are following through on this. Yet there are 102 million Americans living with a life insurance coverage gap. As we look to 2022, LIMRA will continue to lead the industrywide Help Protect Our Families campaign, focusing on the underserved markets that rely on our products to ensure their families’ future financial security.”

LIMRA’s Third Quarter 2021 U.S. Individual Life Insurance Sales Survey represents approximately 85 percent of the U.S. individual life insurance annualized premium market.

The latest data table* with U.S. life insurance sales trends can be viewed in the Fact Tank**.

Reference:
*https://www.limra.com/siteassets/newsroom/fact-tank/sales-data/2021/q3/third-quarter-2021-individual-life-sales-v-final.pdf.
** https://www.limra.com/en/newsroom/fact-tank.

Mutual of Omaha

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Mutual of Omaha Retirement Services has announced a strategic alliance with American Trust to offer innovative retirement plan solutions to plan sponsors, participants, financial advisors and third-party administrators.

The collaboration between the two firms to create a cutting-edge open architecture product builds on the strength of Mutual of Omaha, a 112-year-old, Fortune 300 company, and American Trust’s technology and expertise. The two companies combined have more than 90 years in the retirement space.

“Our relationship with American Trust will allow us to innovate quickly and offer our customers enhanced flexibility,” said Laura Huscroft, VP of 401(k) with Mutual of Omaha Retirement Services. “Our mission is to make sure every customer has a financial future imagined, planned and secured. Collaborating with American Trust positions us to transform how we administer retirement plans, allowing us to meet the everchanging needs of our customers. This relationship is a significant stride towards achieving our mission.”

The new open architecture retirement product will expand Mutual of Omaha’s Retirement Right product suite.

“We couldn’t be more thrilled about joining forces with Mutual of Omaha,” said Micah DiSalvo, Chief Revenue Officer at American Trust. “This is an incredibly synergistic relationship that combines Mutual of Omaha’s tenured and expansive industry success with our innovative, technology driven platform. Together, we are going to make a major impact in the retirement space for years to come.”

Mutual of Omaha Retirement Services has been in the retirement services business for more than 45 years, providing retirement solutions for plan sponsors that are easy to understand and simple to administer. Mutual of Omaha also offers plan advisors support from pre-sale prospecting through plan onboarding.

American Trust is a leading, full-service provider of retirement plan solutions to advisors serving the small- and mid-sized plan market. With offices across the U.S., American Trust leverages a modern technology stack to offer innovative, high-quality recordkeeping and trust and custody services. AT Retirement Services is a subsidiary of EdgeCo Holdings. For more information, visit www.americantrust.com.

Through its subsidiaries, EdgeCo is a leading provider of best-in-class technology-enabled solutions for financial intermediaries and their clients. For over four decades, EdgeCo companies have provided a suite of technology and support services including full-service retirement plan administration, brokerage, advisory, and trust and custody services to a diverse national client base of financial intermediaries. This client base includes registered representatives, investment advisors and other financial intermediaries including retirement plan recordkeepers, TPAs, bank trust departments, broker dealers and insurance companies. The firm services approximately $150 billion under custody, administration and wealth, working with more than 15,000 financial advisors and 500 financial institutions.

Founded in 1909, Mutual of Omaha is a highly rated, Fortune 300 organization offering a variety of insurance and financial products for individuals, businesses and groups throughout the United States. As a mutual company, Mutual of Omaha is owned by its policyholders and committed to providing outstanding service to its customers. For more information about Mutual of Omaha, visit www.mutualofomaha.com.

Allianz

As part of its annual grant program, Allianz Life Insurance Company of North America (Allianz Life) has provided $350,000 to local organizations focused on youth development and inclusion. These funds were distributed to Twin Cities nonprofits with a focus on mentoring, leadership and development programs for racially and ethnically diverse youth.

“Our community partners are doing important work in helping to develop Twin Cities future leaders,” said Kenna Poppler, director of community engagement, Allianz Life. “These grants are an important way for Allianz Life to support youth in our state, and create lasting, impactful change in the community where we live and work.”

The following organizations received a 2021 grant: Big Brothers Big Sisters of the Greater Twin Cities, Bolder Options, Boys and Girls Club Twin Cities, Breakthrough Twin Cities, DinoMights, Genesys Works Twin Cities, Hallie Q. Brown Community Center, Inc., Mobile Hope, NorthsideAchievement Zone, Reading Partners, Special Olympics Minnesota, Summit Academy OIC, The Sanneh Foundation, Tubman, Washburn Center for Children, Way To Grow, Women’s Initiative for Self-Empowerment (WISE), YMCA of the North
and Youth and Family Circle.