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Eugene Cohen

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Eugene began his insurance industry career in Cleveland, OH, with a company that specialized in disability income protection. In 1981 Cohen founded the Eugene Cohen Insurance Agency, Inc., Skokie, IL, which specializes in DI, life, LTCI, fixed annuities, and impaired risk cases. The agency is a member of LifeMark Partners, NAILBA, the IDIS and is a founding member of The Plus Group. Cohen received the W. Harold Petersen Lifetime Achievement Award from the IDIS and NAILBA’s Douglas Mooers Award for Excellence. Eugene can be reached at Eugene Cohen Insurance Agency, Inc. Telephone: 800-333-4340. Website: www.cohenagency.com. Email: eugene@cohenagency.net.

An interview With Eugene Cohen—The “No Hurry” And “No Confidence” Objections

2009 Honoree International DI Society’s
W. Harold Petersen Lifetime Achievement Award.


2015 Honoree of NAILBA’s
Douglas Mooers Award for Excellence.

From time to time we will feature an interview with Eugene Cohen, who has dedicated over 57 years of his life to learning, teaching, and supporting brokers in the agency’s quest to help consumers protect their incomes from the tragic effects of a disability. With the help of Victor Cohen, we will chronicle many of Eugene’s life lessons, advice, strategies, and what drives him every day to mentor those who wish to help their clients protect their incomes. Disability insurance is one of those products that can change the trajectory of an individual’s and a family’s life and is crucial for every financial planner and insurance professional to learn about and offer to clients.

This is the fourth part of our ongoing series with Eugene Cohen, CEO and founder of the Eugene Cohen Insurance Agency, Inc. The agency started as a disability insurance brokerage MGA and has grown to over 35 team members who are all focused on the wholesale service needs of financial professionals for disability, life, long term care, and annuities.

Victor: Over our past conversations (published in Broker World’s November 2020, January 2021, and March 2021 issues) you have shared the four types of objections you’ve identified that an advisor may face when discussing individual disability insurance with a client.

Eugene: Those objections being: No Need, No Money, No Hurry, and No Confidence. If a client is hesitant to apply for an individual disability insurance policy I ask myself, “What is the real objection?” “Which one of these four objections am I looking at?”

Victor: Well, let’s focus on just the “no hurry” objection right now. How would you handle that one?

Eugene: If it’s a “no hurry” objection, I have to help the client understand that there is a hurry, because health can change. Accidents take place. We never plan an accident. They happen.

We see accidents and illnesses happening all of the time. Look at Tiger Woods. Did Tiger Woods plan on getting in a serious car accident in California? Or Christopher Reeve, the actor who played Superman–did he plan on getting in a horse-riding accident? Look at actor Michael J. Fox who has Parkinson’s Disease. He first began noticing symptoms of young-onset Parkinson’s Disease at 29 years old. This is life. It is unpredictable. Sometimes an advisor may need to gently remind the client of this reality.

I suggest all advisors visit the website lifehappens.org to read the real-life stories of a doctor, an attorney, a financial planner, business owners…people whose financial lives would have been virtually destroyed had they not had a disability insurance policy when the unexpected happened. These stories are meant to be shared. They need to be heard.

If something does happen, I always say that having an individual disability insurance policy is like having a parachute. It’s always better to have it and not need it…than to need it and not have it.

I don’t have a crystal ball. I don’t know how long a client can wait. And neither does the client. We are offering a product that the client needs now. An individual disability insurance policy is not a luxury item like a piece of jewelry.

Victor: I remember you saying in one of our previous conversations that when the client sees the need for disability insurance, all of the other objections, like the “no hurry” objection, diminish.

Eugene: Exactly. I always say, “Need motivates action.” And the advisor can help a client see the need by asking questions. Victor, what is the longest vacation you’ve ever taken?

Victor: Maybe two or three weeks.

Eugene: Why not longer?

Victor: I need to work.

Eugene: Okay. So, let’s suppose you were out of work for two, three, or four years. You’d have an income problem, right?

Victor: Yes. I would.

Eugene: All of your obligations, the basics—food, clothes, shelter—would not be covered. If you were unable to work for too long your savings could disappear. Your retirement funds could disappear. If you own a home, you could be at risk of losing it because of a mortgage foreclosure. Do you see why it’s so important to protect that income?

Victor: Definitely. I do.

Eugene: We are asset protectors. For most people the ability to earn an income is their greatest asset. When you apply for a mortgage, what’s the most important question on the application?

Victor: They want to know about your income.

Eugene: Right. How about when you want to buy or lease a car?

Victor: Income.

Eugene: You got it.

Victor: So, let’s say the advisor has done their presentation. The client has expressed interest in applying for DI. They understand the need…but they tell the advisor, “I want to think about it.” So, we’re back to the “no hurry” objection.

Eugene: Well, if a client says they want to think about applying for a policy after they’ve already expressed interest in getting coverage, you could ask them, “What exactly do you want to think about it?” Perhaps there is a question I can answer.

Or perhaps you ask the client, “How long do you want to think about it?” They may give you a time frame. I may then say, “Why don’t we do this. You need more than money to buy this policy. We have to see if the company would even accept you. Why don’t we go through with the application and medical exam (if required by the underwriter) and get everything done. If the policy comes down and is approved, we can go over it again. You have said you need the policy, so let’s first see if we can get it for you. How does that sound?”

Victor: What if the client says, “I would like to go over it with my spouse.”

Eugene: Then perhaps I may say, “Why don’t we get the application submitted, get it approved if we can, and then I will go over the policy with both of you so both understand everything on the policy.”

Victor: Underwriting of a policy can take some time, right?

Eugene: Depending on the client’s health and how much information is needed by the underwriters, yes. Because we are talking about protecting many clients’ most valuable asset, I suggest the client get the process started as soon as possible.

Victor: Before we wrap up today’s conversation, I’d really appreciate hearing your thoughts on the “no confidence” objection.

Eugene: The client has to have confidence in the advisor. The client will be potentially spending thousands of dollars on this product over the years.

And how does an advisor gain the confidence of their client? By the advisor showing their knowledge of the product. As the saying goes, “Knowledge is power.”

Victor: I think there may be a belief among some advisors that they have to be a disability insurance expert to discuss the product with clients.

Eugene: I always say that if you prepare for the appointment by reading the illustration and going over the product brochure before the appointment, you will find that it is very easy to understand and present to a client.

A great way to get familiar with disability insurance–to gain perhaps the best product knowledge–is for the advisor to buy a disability income protection policy to protect his or her own income. Some companies even offer discounts for producers.

The first thing I did when I opened up my own agency years ago was purchase additional DI coverage. Besides increasing my individual disability insurance, I purchased a disability business overhead expense policy to cover my office rent. I had a five-year lease. And nowhere in that lease did it say I didn’t have to pay my monthly rent if I were sick or injured and couldn’t work. I was in a hurry to get that disability policy. I saw the need.

Victor: Thank you again for so generously sharing your experience and passion supporting advisors help their clients protect their incomes. I look forward to our next conversation!

Eugene: Thank you, Victor.

Taking A Closer Look At Social Security DI Benefits

It’s no April Fool’s joke when a client doesn’t have disability insurance.

Fluke accidents, COVID-19 or other infections that can create residual effects, or chronic illnesses that become a lifelong challenge can be among the many sources of disabilities. Many clients without disability insurance will find themselves in financial turmoil, watching their assets slowly drip away like a snow pile exposed to a sunny day.

As a disability wanes, the question about Social Security’s provision for disability (SSDI) payments may come up. Sometimes a client may confidently remark that they don’t even need an individual disability insurance policy because if they were to get disabled they would go on SSDI.

A great resource for information about SSDI is www.ssa.gov/disabilityfacts/facts.html which offers a nice summary of this often misunderstood section of Social Security benefits. We will highlight some of the facts that are important to a client. You can also refer your clients to the link as well.

  • “Social Security disability insurance is coverage that workers Earn!” In order to qualify for SSDI, a worker needs to earn enough credits of working years. There is a formula that is used that can be found in the fact sheet. https://www.ssa.gov/pubs/EN-05-10029.pdf.
  • “The Social Security Act defines disability very strictly.” The summary very clearly states that the eligibility rules differ from private plans.
  • To receive disability benefits, a person must meet the definition of disability under the SSDI act. The disability must be from a severe medical condition that has lasted or is expected to last at least one year or result in death. The medical condition must be so severe that it prevents the person from doing work that they did in the past and the condition must prevent them from adjusting to other work. This is a very strict definition, because if someone can work in a different capacity at a different job, they will most likely not qualify for benefits. The site continues to state, “SSDI beneficiaries are more than three times as likely to die in a year as other people the same age.” In addition, it states that SSDI doesn’t provide temporary or partial disability benefits. This is key, as many disabilities can be limiting, but not completely totally disabling. We also know that the majority of first-time applicants for SSDI are denied due to a variety of reasons. The difficulty of qualifying for SSDI has led to certain attorneys who specialize in trying to help those who truly need the benefits try to navigate through the system.
  • “Social Security disability payments are modest.” At the beginning of 2019, the average monthly SSDI payout was about $1,234 to all disabled workers. So even if someone could meet the strict definition of disability, the amount that they would receive would be around the poverty level, https://aspe.hhs.gov/2020-poverty-guidelines. Imagine having to prove out that a disability is so severe that someone can’t do any type of work and then, when the person does get a check, it’s barely enough to pay a majority of their monthly expenses.

What we find very interesting is that most companies that focus on the high-income professional market, for the most part, will not count SSDI in how much coverage a client can buy. Of course this will vary by company, but let us look at an attorney making $200,000. In reviewing the income and participation tables, we can see that the tables do not reduce the amount of available coverage by the amount that can possibly be qualified with SSDI. If you contrast this with a client who already had a $5,000 per month individual DI policy, the amount of additional coverage that can be applied for would be reduced by the amount of in force coverage. We can only assume that either the low frequency of approved claims, strict definitions, or low monthly benefit amounts allow these companies to ignore the benefit.

We should mention that there are some companies that offer a SSDI offset benefit. This provision would allow the individual disability policy monthly benefit to be divided between a base benefit that the insurance company would pay like a regular claim and a smaller portion that would be offset by any SSDI that is received. In fact, some companies require that the benefit be structured in this fashion if a client wants to obtain the maximum amount of benefit available based on their income. This is similar to a provision that many group LTD policies build into their policy that requires the monthly benefit to be offset by other income a worker may receive. Some of the other income mentioned in many group insurance offset provisions would include worker’s compensation, Social Security DI, and union benefits among the litany of offsets. As always, it is important for the client to understand the limits of group LTD.

From what we have seen, most planners are focused on making sure clients have the most comprehensive individual disability insurance coverage possible and do not focus on SSDI due to the restrictiveness of the benefits. Individual disability insurance is an extremely important product that should be a fixture in almost every working client’s insurance portfolio.

An Interview With Eugene Cohen—March 2021

2009 Honoree International DI Society’s W. Harold Petersen Lifetime Achievement Award.

2015 Honoree of NAILBA’s Douglas Mooers Award for Excellence.

From time to time we will feature an interview with Eugene Cohen, who has dedicated more than 57 years of his life to learning, teaching, and supporting brokers in the agency’s quest to help consumers protect their incomes from the tragic effects of a disability. With the help of Victor Cohen, we will chronicle many of Eugene’s life lessons, advice, strategies, and what drives him every day to mentor those who wish to help their clients protect their incomes. Disability insurance is one of those products that can change the trajectory of an individual and a family’s life and is crucial for every financial planner and insurance professional to learn about and offer to clients.

This is the third part of our ongoing series with Eugene Cohen, CEO and founder of the Eugene Cohen Insurance Agency, Inc. The agency started as a disability insurance brokerage MGA and has grown to over 35 team members who are all focused on the wholesale service needs of financial professionals for disability, life, long term care, and annuities.

Victor: In our previous conversations (published in Broker World November 2020 and January, 2021 issues) you discussed the four basic objections an adviser may confront when discussing disability insurance with a client. Those objections are no need, no money, no hurry, and no confidence.

Eugene: It’s most important to immediately uncover the need. When you uncover the need, the other objections will disappear.

Victor: How do you establish the need when talking with a highly compensated client who already has group long term disability (LTD) insurance? Where is the need for more disability insurance?

Eugene: The need is tremendous. Let’s take a close look at highly compensated individuals who often have group LTD. These clients are often your business owners, physicians, attorneys working for mid to large firms. In addition, you have your partner firms of accountants, financial advisers and other professionals. Also the executives and successful salespeople, whose commonality are that their incomes are greater than $250,000+.

Group LTD coverage is a nice foundation for a disability program for firms with multiple types of employees. The implementation of group insurance is relatively simple but, as we know, the insurance company that issues group insurance needs to have protections in those group policies. The limitations inherent in group LTD can cause tremendous problems for the highly compensated executive or professional that only has the group policy.

We don’t suggest a client drop their group coverage. We often suggest layering an individual disability policy on top of the group LTD.

To help the client see the need for adding individual disability insurance (IDI) to their group LTD, we suggest asking questions. “Would your group long term disability insurance policy pay you enough if you were disabled?” The client will likely not know. So, then I suggest offering to review the client’s group LTD policy with them so they will know exactly what they are getting and we can determine if it would be enough for them if they were disabled.

Victor: You will literally ask the client to get a copy of their group LTD plan and then you’ll review it with them?

Eugene: I will ask them to send me the policy—or at least a summary. The client can reach out to their HR department if they do not have a copy. It’s better for the client to know the details of their group LTD policy now, rather than themselves or a loved one studying the group insurance policy at the time of a disability.

So, let’s say I am talking with an executive earning $300,000 per year. That’s an average income of $25,000 per month. Now we are looking at the group LTD and, in this example, the group LTD policy says it will pay 60 percent of the salary up to a cap of $10,000 per month. So that means the most the executive can collect per month is $10,000.

Let’s say, in this example, the group policy is being paid solely by the employer. The premium is being paid with pre-tax dollars, which means the benefits may be taxable. So, that $10,000 monthly benefit would be a much lower net benefit once the executive’s tax rate is applied. Suddenly the perceived amount of $10,000 per month could end up being a net amount of only $7,000, and most likely less when state taxes need to be paid too! That lower benefit may not be enough for the client. (Note: Your client should seek out personal tax advice from their financial advisor.)

Victor: Are there group LTD policies that can reduce the policyholder’s monthly benefit if the policyholder is receiving social security or workers compensation? What about the definitions in group LTD?

Eugene: Yes, most group LTD policies do have provisions in which the monthly group benefit can be offset and it can be a problem if the client is unaware of the provision(s). Also, let’s look at policy definitions. Many times you’ll find that the definition of a “disability” may be more restrictive in a group LTD policy than it is in an individual disability insurance policy. If you’re a physician, let’s say an orthopedic surgeon, does the group LTD insure that individual as a physician or as an orthopedic surgeon? The difference may determine if someone qualifies for a claim or doesn’t!

Another question that needs to be answered: Can the group LTD policy be canceled? Usually there are provisions that allow the plan to be canceled by the employer. The employer can say, “I no longer want to have this plan.” In addition, the insurance company that issued the group LTD usually has the right to terminate the plan for any reason—such as high claims or a change in the business the carrier is insuring. Regardless of the reason for the plan termination, the end result is that the client may be left with no coverage.

Here are some other important questions: What if your client wants to change jobs down the road? While individual disability insurance policies are portable and can travel from job to job with the policyholder, group LTD policies typically are not portable. Let’s say your client is 35 years old and at 45 the client decides to work for another organization that doesn’t offer group LTD. In order for your client to obtain an individual policy, there’s medical underwriting—which could cause an issue in obtaining new coverage. It’s possible your client may not be able to qualify for any coverage, which would be very unfortunate.

Victor: How much additional monthly benefit can someone get per month on top of their group LTD?

Eugene: If a client is earning $300,000 per year and his group LTD pays 60 percent of his income up to $10,000 per month, the client may be eligible to obtain an additional $9,000 per month of monthly benefits depending on the insurance company’s issue and participation limits. Again, this is if his group coverage premiums are being paid by his employer with pre-tax dollars.

If the group LTD premiums are being paid by the client (employee paid), with after-tax dollars, the client could get about $6,000 in additional monthly benefits on top of the group LTD with traditional companies. This also depends on the company’s issue and participation limits.

Here is another reason to get an individual disability insurance policy on top of the group LTD. Many of the IDI policies have a provision that says if the policy holder loses their group LTD, they are able to increase their IDI benefits based on issue and participation limits—without the medical portion of the underwriting (but there would still be financial underwriting). The companies often let the policyholder do this up to a certain age—depending on the company. This is a very valuable provision in that policy. It can protect the client’s medical insurability.

The client may have an option of obtaining a non-cancelable guaranteed renewable IDI policy. This unique provision not only guarantees the renewability of the policy to a certain age, it also will lock in the premium until that age as well.

As you can see, the higher income earning individual with only group LTD is at a disadvantage over others. The higher income earner may have a much smaller portion of his income covered than lower earning employees with the same group LTD policy. That’s why these higher income earners should supplement their program with an individual disability insurance policy.

Victor: Thank you so much for another great conversation. I look forward to us doing this again soon.

Vaccinate Your Client’s Income With Disability Insurance

While vaccines are on the top of everyone’s mind, it is a good analogy for disability insurance and your client’s income. If you look at the science and facts available, every planner and insurance life, health, group, and property/casualty producer should have this conversation with their working clients.

Statistics:
More than one in four of today’s 20 -year-olds can expect to be out of work due to a disability for at least a year before one reaches normal retirement age.1 While this is a fact you may have heard in the past, let’s take a deeper look at some other ages:

Chances of having a disability from work prior to age 65, that would last three months or longer:2

Age 35: 22 percent or approximately one in four and a half people.

Age 40: 21 percent or approximately one in five people.

Age 45: 20 percent or approximately one in five people.

Age 50: 18 percent or approximately one in five and a half people.

We just don’t know how long these clients will stay disabled. Does the length of disability really matter though? If we were able to plan based on hindsight, then yes, but we plan using known assumptions and projections and then adjust our planning as facts become more known. If a client were to become disabled, would we plan for the disability to last a year, three years, five years, or indefinitely?

Financial Devastation and harm:

  • A 2014 study of consumer bankruptcy filings identified the following as primary reasons: Medical bills (26 percent), lost job (20 percent), illness or injury on part of self or family member (15 percent).
  • Two-thirds of working Americans (63 percent) couldn’t make it six month before financial difficulties would set in—and 14 percent said they would have problems immediately, according to the 2020 Insurance Barometer Study by Life Happens and LIMRA.
  • Per the survey of those that have experienced a serious illness, 42 percent of those between ages 18 to 64 used up most of their savings. Twenty-nine percent of those surveyed were having problems paying for basic necessities like food, heat, or housing.4

Cost for a disability policy versus not having a disability policy is subjective, as there are real costs and intrinsic costs. When someone doesn’t have disability insurance and an extended disability occurs, the real costs are devastating and, in some cases, it can cause financial ruin. The intrinsic costs of not having a plan in case a disability occurs are multiple, from financial strain on the family, to possibly needing to move to lower cost housing, to the psychological effects on those who find their net worth quickly dwindling. In addition, when a disability occurs not only does one’s income become affected, but usually additional expenses occur as well. This inverse ratio of income and expenses that many experience can cause more pressure on an already fragile dichotomy. The premium for a disability insurance policy will vary based on how much coverage is purchased. We find that most case designs resonate best with consumers when the cost of the policy is about two percent, give or take, of one’s annual income.

Obviously, with COVID-19, we’ve seen some of our fellow citizens and neighbors become seriously ill and unfortunately there have been hundreds of thousands of deaths as well. The toll has been staggering, but most are confident that the vaccines should help to curtail and eventually end this horrible pandemic. With COVID-19, we’ve also seen reports of the staggering physical disabilities occurring as well, which has compounded the adverse effects on many individuals’ financial wellbeing.

Like any type of proactive action, having a client obtain disability insurance can be an essential part of providing protection for a client and his family. At the end of the day, the cost of not having a disability income policy can be devastating and for those who ended up needing the protection the cost was trivial.

References:

  1. Social Security Administration, Disability and Death Probability Tables for Insured Workers Born in 1997, Table A.
  2. https://www.calcxml.com/calculators/ins05?skn=#results Source: 1985 Commissioners’ Individual Disability Table A, based on data from policies issued in occupation class 1 (select white-collar professional). These are unisex probabilities.
  3. https://disabilitycanhappen.org/disability-statistic/.
  4. https://cdn1.sph.harvard.edu/wp-content/uploads/sites/94/2018/10/CMWF-NYT-HSPH-Seriously-Ill-Poll-Report.pdf.

An Interview With Eugene Cohen

2009 Honoree International DI Society’s
W. Harold Petersen Lifetime Achievement Award.

2015 Honoree of NAILBA’s Douglas Mooers Award for Excellence.

From time to time we will feature an interview with Eugene Cohen, who has dedicated over 57 years of his life to learning, teaching, and supporting brokers in the agency’s quest to help consumers protect their incomes from the tragic effects of a disability. With the help of Victor Cohen, we will chronicle many of Eugene’s life lessons, advice, strategies, and what drives him every day to mentor those who wish to help their clients protect their incomes. Disability insurance is one of those products that can change the trajectory of an individual and a family’s life and is crucial for every financial planner and insurance professional to learn about and offer to clients.

This is the second part of our ongoing series with Eugene Cohen, CEO and founder of the Eugene Cohen Insurance Agency, Inc. The agency started as a disability insurance brokerage MGA and has grown to over 35 team members who are all focused on the wholesale service needs of financial professionals for disability, life, long term care, and annuities.

Victor: In our last conversation, which appears in Broker World’s November 2020 issue, you mentioned four different objections advisers may face when discussing individual disability insurance with a client: No Need, No Money, No Hurry, and No Confidence. Which of those objections would you say is the most important for an adviser to answer?

Eugene: The “No Need” objection must immediately be addressed—before it even becomes an objection. If the client realizes the need for disability income protection, they are going to want to buy the product. The more time spent on need, the more likely the other three objections will evaporate as the client truly understands the reasons that Disability Insurance is so important.

Victor: Are there specific occupations you suggest advisers focus on, where clients may more easily or naturally see “The Need” for disability insurance?

Eugene: Many advisers like to present disability insurance coverage to physicians and doctors of dentistry because individuals in these occupations recognize the need very quickly. They often see patients and/or train on medical conditions that can disable people. They see the devastating financial effects of a disability almost every day!

If a surgeon or dentist loses three fingers—they know the very likely unfortunate outcome. That career is done. So, it’s very easy to present a disability insurance policy to them.

Also, a physician or dentist is often in a hurry to buy disability insurance. So, they want to purchase it very quickly. This product is so important, especially for those who see people suffering from disabilities.

Victor: I can see how a physician or dentist would clearly see the need to protect their income. How would you help an attorney see the need for DI?

Eugene: Well, if the attorney loses three fingers, the lawyer can likely easily work and not have a major problem. Yet, attorneys learn about personal injury law; they are trained on how to calculate lost wages as part of a settlement. When a client sees and understands disabilities, they know they too can become disabled. So, we have to look at what could disable that attorney. What could prevent him or her from working in their occupation?

Prior to every appointment, when presenting disability income protection insurance, we have to design what we are going to say, and tailor make the conversation to address the client’s specific occupation.

We know there are many illnesses and injuries that may affect a person’s short-term memory. Can you imagine if an attorney lost his or her short-term memory? Or what if they had Parkinson’s disease, multiple sclerosis, a mental disorder, or a serious back disorder?

What if a trial attorney had cancer of the larynx and couldn’t speak? He or she may be out of work. These are the things we have to look at. What will disable that attorney? Some of the illnesses/injuries that could end, or seriously affect, an attorney’s ability to earn an income, may be different than the illnesses/injuries that may disable a surgeon or doctor of dentistry.

Attorneys are excellent DI clients because most of them, like medical professionals, understand the need. Many lawyers earn large incomes that need to be protected.

Victor: So, what about the adviser who doesn’t have medical professionals or attorneys as clients? What other types of clients do you suggest advisers focus on?

Eugene: Disability income protection is the foundation of any financial plan, regardless of anyone’s occupation. Whether the client is a doctor or an electrician, truck driver, factory worker, plumber—they all rely upon income.

If a client earns $30,000 or $35,000 dollars per year, they still have the same problem as someone making $300,000 or $350,000 annually. They still have to pay bills when they are disabled.

The only difference is you have to work on adjusting the premium so the premium is something the client earning $30,000 per year can afford.

For example, maybe it is better for some prospects to be insured for a shorter elimination period of 30 days (instead of maybe 90 days), with a shorter benefit period of two or five years (instead of to perhaps age 65 or age 67). This may be something that can better fit into some clients’ budgets. Also, with a shorter elimination period, the client will get their benefit sooner. (This is very helpful to clients who don’t have adequate savings.)

Victor: I know that you feel strongly about small business owners needing disability insurance. How do you discuss the need for DI coverage with these prospects?

Eugene: Small business owners are excellent DI clients. I have given many presentations to business owners who employ eight to ten people. The small business owner has a major problem if he or she can’t work. They have a tremendous investment in their business. Not just an economic investment. An investment in time, passion, long days and often long nights and weekends. Also, the business owner is providing an income for their employees. These employees have families who are relying on that business to stay open and to be profitable. The business owner has an incredible amount of responsibility and liability.

Victor: I’d think business owners immediately see the need for DI.

Eugene: Not necessarily. I have had business owners say to me, “I can run this business with my eyes closed.” I am sure he or she never tried that. Or they may say, “There aren’t many things that can disable me.” Well, I always like to ask the small business owner, “What’s the longest vacation you’ve ever taken?” Their reply is usually, “Two weeks…a week…” I will then ask them, “Why don’t you take a longer vacation?” They answer, “I can’t afford to. I have to watch this business.” Small business owners are often working 50, 60 hours per week or more.

As this client’s adviser, I’d ask, “If you had a sickness or accident that lasted two or three or five years, would that create a problem?” Most business owners would see their life savings and business disappear quickly.

Victor: Other than doctors or other high earning professionals—who may more easily see the need to protect their income—what are some general questions an adviser may ask clients working in other occupations who may be earning a more moderate income?

Eugene: I suggest asking, “Is your income important to you?” After the client answers, “Yes,” I would ask, “What are you doing to protect that income?”

Victor: That does get straight to the heart of it.

Eugene: This policy works when you can’t work due to a qualifying claim. It’s your silent partner. When you get the prospect to understand they need the product, they are going to be interested in it. If your client doesn’t understand that they need it, then don’t waste your time going over the policy.

Victor: So, let’s say a prospect does understand the need to protect their income, but they say they don’t need an individual disability insurance policy because they already have group long term disability insurance provided by their employer. How do you answer that potential “No Need” objection?

Eugene: I would ask them, “What does your group policy cover?” The client often doesn’t know. They haven’t taken the time to read it. I will offer to review their plan with them.

Group LTD (Long Term Disability) or Group STD (Short Term Disability) can be a wonderful supplement to an individual disability policy. Many professionals have both group LTD and their own individual disability insurance policy.

Victor: And what would you say to a client who may not have group LTD from work, but already has their own individual disability insurance policy? How would you handle that potential “No Need” objection?

Eugene: I would ask the client when they last had their individual disability insurance policy coverage reviewed. The client’s income may have grown substantially since they first took their policy. They may be ready for additional coverage.

It is common to layer a new individual disability policy on top of an already existing DI policy—if the income allows it. It’s always about doing what is best for the consumer. That is always rule number one.

Victor: Thank you for another very insightful and inspiring conversation. Unfortunately, we have to wrap it up for now. I look forward to us doing this again soon. To be continued!

How Are You Planning Your 2021 Disability Insurance Campaign? Here Are 12 Resolutions For 2021.

As we wind down 2020, it is time to start planning for 2021 and how you can support your clients’ financial goals. Disability insurance should be part of most of your working clients’ financial plans. There are many ways to help your clients and many great products, so it is good to start planning your 2021 goals.

January’s Resolution: “I’m going to review my client database and create a list of all of my clients who I have helped buy a disability policy. I’m going to make appointments to review their current coverage and needs to determine if more disability insurance is needed.” There are so many stories of clients who bought a disability policy when they first started working, but no one has reviewed it for years and more coverage is needed. We’ve never seen a claim in which someone wished they bought less coverage.

February Resolution: “I’m going to identify clients who own a business and have an office (that’s not in their home) and are the primary income producer of the business. I’m going to discuss with them the need for Business Overhead Expense (BOE) coverage and how this product can help save the viability of their business if they are able to come back to work.” BOE can reimburse a disabled business owner for qualified expenses that are incurred in operating a business. A business owner who becomes disabled, and due to that disability can’t produce the income that pays the expenses, can have a tremendous burden on their shoulders. Think about a sole practitioner physician, dentist, attorney, accountant, or any business in which the business owner primarily creates the income coming into the firm.

March Resolution: “I’m going to identify business clients who have bought key-person life insurance and discuss the need for key-person disability insurance.” If a business has multiple owners or any employee(s) who are key revenue producers for the business, it’s important to discuss key-person disability insurance. The need is similar to key-person life insurance. But the key person didn’t pass away, they became totally disabled!

April Resolution: “I’m going to learn about DI retirement policies and discuss this product with my clients who save money via their retirement plans.” Many planners miss the fact that if a client becomes disabled they most likely will no longer be able to contribute to their qualified plan. There are companies that can help create an alternative type of plan if someone becomes disabled.

May Resolution: “I’m going to identify all of the clients I helped buy life insurance to fund a buy-sell agreement and I’m going to discuss disability buy out insurance.” Many partnership and/or buy out agreements contain provisions if a partner becomes disabled. It’s important to have these provisions funded.

June Resolution: “I’m going to review my clients who have group disability insurance at work or clients who I have assisted buying LTD for their firm. I will explain to those whose incomes exceed the plan’s cap why obtaining more coverage may be in their best interest, primarily due to taxes and inherent limitations in most group policies.” Many times employer paid group plans can be a taxable benefit, which can reduce the net coverage. In addition, most group coverage has inherent limitations compared to individual disability coverage.

July Resolution: “I’m going to review any clients who have been declined for disability insurance in the past to see if I can now get them coverage.” It’s possible that clients who have been turned down for disability insurance in the past can be accepted for disability insurance in the future due to changes in their health, occupation, or income. In addition, there are more companies specializing in impaired risk policies.

August Resolution: “I’m going to identify clients who are owners or work for a business with multiple high-income earners and establish a multi-life discount by insuring three or more people.” There are various multi-life discount programs available.

September Resolution: “I’m going to reach out to clients who have loans and discuss with them how they would pay for the loan(s) if they became disabled.” There are so many types of disability policies and riders that can help ease the financial burdens caused by a disability and the lack of ability to pay contractual obligations.

October Resolution: “I’m going to understand the three basic parts of disability underwriting so that I can better pre-screen clients for individual disability insurance.” There are three areas of disability underwriting: Occupational, financial and health underwriting. Knowing the basics of these three areas can save a lot of time in product selection and preparing a client for various underwriting outcomes.

November Resolution: “I’m going to go to https://lifehappens.org/videos and watch the video testimonials of clients who have been disabled.” While many of us have personal stories of people who have been disabled, you may not know someone personally. These stories show how important disability insurance can be to individuals and families.

December Resolution: “I’m going to give myself a grade, from A+ to F, on how many clients I helped protect themselves or their businesses with some type of disability insurance in 2021.” What grade would you give yourself today? Have you discussed disability insurance with all of your working clients? If you have a client who gets disabled and they ask you what type of disability insurance they have, what will be your answer?

An Interview With Eugene Cohen

2009 Honoree International DI Society’s W. Harold Petersen Lifetime Achievement Award. 2015 Honoree of NAILBA’s Mooers Award for Excellence.

From time to time we will feature an interview with Eugene Cohen, who has dedicated over 57 years of his life to learning, teaching, and supporting brokers in the agency’s quest to help consumers protect their incomes from the tragic effects of a disability. With the help of Victor Cohen, we will chronicle many of Eugene’s life lessons, advice, strategies, and what drives him every day to mentor those who wish to help their clients protect their incomes. Disability insurance is one of those products that can change the trajectory of an individual and a family’s life and is crucial for every financial planner and insurance professional to learn about and offer to clients.

This is the first part of our series with Eugene Cohen, CEO and founder of the Eugene Cohen Insurance Agency, Inc. The agency started as a disability insurance brokerage MGA and has grown to over 35 team members who are all focused on the wholesale service needs of financial professionals for disability, life, long term care and annuities.

Victor: Let’s start at the very beginning. How did you get started in the disability insurance business?

Eugene: Well, I had graduated from Ohio State University as a business major. I was newly married, looking for work.

I received an introduction from an employment agency to interview with an insurance company. They happened to specialize in offering disability income protection. At first, I was very concerned about working in this industry. I was 23 years old and I knew some people who used to sell insurance. They didn’t make it. That didn’t sound so uplifting. But after my interview at this insurance agency, I was really excited about the need for disability income protection.

Victor: Were you an immediate success?

Eugene: Like anything, it took time…but not too much time. You have to remember, after three months I was working on straight commission. And I had the greatest motivators in the world chasing me every day.

Victor: What’s that?

Eugene: I call it, “The mad dog of daily expenses.” Expenses! Rent, utilities, car payments, food, clothing…that “mad dog” was chasing me.

Victor: What else do you think led to your early success?

Eugene: Besides having a desire to succeed and natural competitiveness, I read many motivational books. And one thing they all had in common—they were all very positive.

When I started training at that first job–in a career shop—I noticed there were negative agents and there were positive agents. In high school I played football and also was a wrestler and I love sports. You’ll notice that there are spectators and the players on the field. The spectators get to judge, scream, play armchair quarterback and be negative. While the players were making it happen on the field. The players have to be motivated, focused, keep a positive attitude…they have to perform or be taken out of the game.

I knew I always wanted to be like the players on the field. Stay focused, stay motivated, keep a positive attitude—because what I was selling could change people’s lives! The game of life is a serious business and disability insurance can save individuals and families from the financial effects of a tragic disability.

I also found out very quickly that, like every business, the insurance business is a relationship business as well.

I also learned back when I started that the phone was one of the best ways to build relationships. Even in today’s world of email and instant messages, the most effective communication is by phone and now by video conferencing systems like Zoom.

Victor: Where did you get your leads?

Eugene: Back then I was using the yellow pages…can you imagine that? Now it’s easy. You have so many focused resources, such as Google, LinkedIn, lead services, etc.

Victor: Who did you focus on calling? Were there certain occupations you felt could use your services more than others?

Eugene: Everyone needs disability insurance, but the product seems to resonate more with certain occupations and income levels. I decided to work with professional people and business owners.

Victor: Why them?

Eugene: Doctors, dentists, attorneys, and all types of business owners…the need for disability income protection is so strong. That need is the same today as it was 57 years ago.

Victor: Did you have a prepared script you’d use when you’d cold call these prospects from the phone book?

Eugene: “Hello Mr. Jones, this is Eugene Cohen speaking. I’m a specialist in disability income protection, which is a policy to provide you with an income if you got sick or hurt and couldn’t work. Do you have anything like that?” That’s all I would say.

Most would say, “No, I don’t have anything like that,” in which case I would say, “I’d like to stop by and talk to you and explain the concept of disability income protection.” I was amazed because I was getting appointments!

In the rare situation when someone would say they already had a policy like that, then I would say, “When is the last time you have had the policy reviewed in comparison with your income? I’d like to stop over and introduce myself to you.” And I’d work on setting up an appointment.

People were willing to talk to me. I was on the phone every single minute.

Victor: What role do you think disability income protection plays in a person’s life?

Eugene: The way I look at disability income protection in my own mind is…this wonderful policy is like a silent partner that’s guarding a portion of my income. Could you imagine not having virus protection on a computer? It’s that silent partner, guarding the computer. Could you imagine driving without car insurance or having a home without homeowner’s insurance?

It really is very simple. If I couldn’t work due to a long and extended accident or sickness, I would need help paying my bills or risk wiping out my savings or at least taking a good chunk out of it.

Victor: So, even while becoming a top producer, there had to be times when a prospect didn’t end up buying the insurance. How did you handle that? The disappointment.

Eugene: As a new agent, when I didn’t make the sale, I would try to understand why and try to learn why someone wouldn’t buy. It’s all in the perspective you take and I learned that every time someone said “no,” it became a positive learning experience in that regard. And that’s when I discovered and started fully understanding the four objections that anyone who sells a product will hear at one time or another and how to overcome them. Those four objections are the same today as they were back then.

Victor: What are they?

Eugene: If someone does not proceed with purchasing a product or service, it’s usually due to one or more of four basic objections, regardless of whether the objection is real or just a delay. No Need. No Money. No Hurry. No Confidence. I believe these are universally true, regardless of the product or service you are presenting. It could be an insurance policy, a house, a business, even a TV or washer and dryer. It’s important for the person making the presentation to know how to address each objection in order to get to the root of the true issue and be able to adjust in order to move forward.

Victor: We’ll continue this conversation in our next interview. Thank you so much for sharing your experience, knowledge and love of this business.

Going Deep Into Residual And Partial Disability Provisions

When structuring and choosing an individual disability insurance policy and the available riders, understanding the importance of partial disability is essential. While on the surface it would seem self- explanatory, the intricacies can make the difference in your explanation of the plan to a client.

As you know, our industry tends to use language that is somewhat unique to the insurance world and individual disability insurance is not any different. When we think of someone working part time, many of us would think that the rider to describe this would be called a partial disability, which could be a separate rider or built into the policy. Like many industries there is an evolution of product design and riders—which helps to explain the reason for the naming of the partial and its successor, the residual disability rider, which, again, can be a separate rider or built into the policy.

In the evolution of today’s individual disability policies we’ve seen product ingenuity which has either resonated within the industry or has gone by the wayside. Originally when individual disability policies were developed they were designed to cover total disabilities, and if you could work you were expected to go back to work and be off claim.

Eventually companies added a partial disability provision that would allow for someone to go back to work on a part time basis and still receive a benefit from a qualifying disability claim. This provision was appropriately named “partial disability.” This provision may or may not be found in today’s modern policies. The classic version of partial disability, in general, would only pay for partial disability for six months, or for some other limited time period, and it would pay 50 percent of the total disability benefit. Of course there were maybe some slight variations, but this is what we saw as most common. This was much easier for companies to administer in the low technology days when it was more common to use calculators and not computers.

The insurance industry is very dynamic and companies needed to differentiate themselves. Thus, an improved partial disability started to evolve in the marketplace. They had to change the name so there was a distinction between the old and new definitions. The new, modern definition of partial disability became known as a residual disability, which is essentially a partial disability on steroids. Instead of just paying 50 percent of the base benefit for six months, or some limited time, a formula was now able to be administered and used to pay claims.

The formula is really quite inventive and the industry should thank the mystery innovator(s) who most likely spent months or years with the actuary, claims, underwriting, and marketing departments. You could just imagine the reactions when this new type of partial rider was being presented by the innovator(s).

The formula takes an average yearly income for a disabled client and comes up with an average historical monthly base income. Once we have that historical monthly base income, we can see how much income the client makes when they go back to partially working and come up with a percentage of income loss. For example, if a client made $240,000 per year for the past few years, the average monthly income would be $20,000 per month. If the disabled client went back to work part time and made $5,000 per month, then $5,000/$20,000 would be 25 percent of the previous monthly income, which is a 75 percent loss of income, which would allow for 75 percent of the monthly total disability benefit to be paid. As the client goes back to work for longer amounts of time, their income can grow, and the residual rider would adjust accordingly. So, if now the client’s income is $15,000 per month, $15,000/$20,000 would be 75 percent of the previous monthly income or a 25 percent loss of income, in which case 25 percent of the monthly benefit would then be paid out for a qualifying claim.

There was a time in our country’s economic history in which inflation was more prevalent and had a real impact on the planning process. While inflation could still be a major factor in our daily lives, the rates have been very low for the last couple of decades. If we do have a period where inflation becomes a major factor, then the indexing part of the residual rider will be a provision that claimants may come to appreciate during a long duration disability claim with stable or decreasing partial income.

The theory in the indexing provision of the residual rider is that if someone has a very prolonged partial disability then inflation would erode the residual formula. Think about our example above, where a client was making an average of $20,000 per month and then became disabled. Let’s say the disability will never allow this person to work full time, but they can work on a part time basis making about $10,000 per month for the foreseeable future. Using the regular formula, $10,000/$20,000 would be a 50 percent income loss and then 50 percent of benefit would be paid.

The $20,000 base monthly benefit is in today’s dollars, but let’s say that the disability will last for the next 20 years! Eventually the base monthly average income of $20,000 will be in old, uninflated dollars, which would make the payment always 50 percent of the total disability benefit. You would have 2020 dollars used in the base of the residual formula and, in 10 years, you would have 2030 dollars used as the divisible dollars.

For the formula to be equitable for both the client and the company, the same dollars should be used in the formula. Therefore, most residual riders will have a provision that will index the base monthly average by using an inflation formula so that the dollars are inflation adjusted. This is the reason you’ll see an inflation indexing provision in the residual definitions of modern individual disability policies.

In our example, eventually the payment would be greater than 50 percent as the monthly average income increases based on the inflation factor being used. For example, in 10 years the base $20,000 could inflate to $24,000, in which case the $10,000/$24,000, would be 41.6 percent of the inflation adjusted base monthly income, which would result in a 58.4 percent income loss and a payout of 58.4 percent of the total monthly disability benefit.

The residual disability provision of individual policies has evolved even more in the past few decades. Some examples of this evolution include, but are not limited to, changes in the percentage of income loss needed to be on claim or stay on claim, minimum payout floors, allowing or extending residual payments even if there is not a loss of time from work or duties from work.

Companies are consistently tweaking and modifying the provisions of this rider as new policy versions are developed. As always, please read the specimen contract of any disability policy you are reviewing or presenting for details about how that individual policy is designed to payout for partial and/or residual disabilities.

Catastrophic Disability Riders—Another Reason Why Disability Insurance Resonates With Clients

We all know the need for disability insurance. If a client cannot work, how will that client pay for their fixed living expenses? The need is obvious to some clients and to all of us who recommend disability insurance. But every now and then there’s a client who will negotiate with us about the need for disability insurance. Sometimes it’s a business owner who feels that, for whatever reason, they are invincible to a disability and that, as long as the client can operate a phone, they can still operate the business. Regardless of how difficult it would be to run a business from a bed for months, there are other provisions of the policy that would resonate with this type of client.

It may be surprising to many of you that fewer younger clients know the story of Christopher Reeve and his role as Superman. I’m guessing many of you reading this article know the story, but for those who do not, Christopher Reeve starred in many renditions of the Superman movies in the late 70’s and throughout the 80s. His name became synonymous with the character he played on the big screen. This is an actor who had just about everything going for him; he was handsome, had a great career, and a beautiful family and a passion for horses. In May of 1995 he was in an equestrian competition and, for no apparent reason, his horse stopped in its tracks at jump number three. The force of the horse stopping so suddenly sent him flying off the horse, landing head-first, shattering his vertebrae just in the spot to make him a quadriplegic. This is such a horrific story, so awful, and ends tragically with his passing in 2004 at the age of 52.

The story is too horrific to discuss with a client but it is a very telling example of why disability insurance is so important and needs to be part of a client’s portfolio. For almost nine years Reeve was not only disabled, but required care and arrangements for him to be able to live at home. The story of Christopher Reeve also is a good example of why financial professionals should consider a policy with a catastrophic disability rider. These riders may have slightly different names, but most have similar structure. Of course, review the definitions of the policy you consider. This rider can be essential for those disabilities that many clients think about when envisioning a disability.

The catastrophic disability rider will usually pay an additional benefit that, in some policies, can be even more than the individual base policy payment. The triggers to pay benefits may vary slightly depending on the company, but a common theme is that one way to receive the extra benefit is to have a loss of two out of six Activities of Daily Living. Of course, the insured would still need to have a qualifying disability based on the policy and satisfy any required elimination period. In the example of Christopher Reeve, he became a quadriplegic and would qualify for the extra payments the catastrophic rider would pay out.

When someone has a catastrophic disability not only can the ability to work disappear overnight, but the subsequent costs can be staggering. A person who is so severely disabled may need extra care at home as well. Most likely they will need home modifications, a new van for transportation, ramps to the home, and that’s just a few examples. The extra monthly payments can be crucial for the family to help with all the extra expenses. According to the Christopher and Dana Reeve foundation, the cost of yearly care from a 2014 study can be as high as $184,891. Of course, with inflation, that cost can be even higher.1

We discussed earlier in the article about the rare occurrence of a client who indicates they can still work through most disabilities. Yet, there are certain injuries or illnesses that would make it difficult for anyone to work. Christopher Reeve is a classic example. A disability policy can be designed to emphasize additional catastrophic benefits, but also provide coverage for a regular disability as well. As most people know, it is hard to work when you have a bad flu, or have your back go out, let alone a severe catastrophic disability.
The next time you get a quote for a client for disability insurance, be sure to ask for the catastrophic disability rider to be part of the illustration.

Reference:
https://www.christopherreeve.org/living-with-paralysis/costs-and-insurance/costs-of-living-with-spinal-cord-injury.

Family Dynamics, Disability Insurance, And Divorce

Make Sure The Primary Income Earner Is Insured!

We like to feel that we serve a higher purpose than just “selling” a “product” to a client. Individual disability insurance can be multifunctional, in that not only does a qualifying claim provide a replacement of some of one’s income but it can also have extraneous benefits besides a monthly check.

In a traditional family unit there tends to be a primary income earner and usually a non-primary income earner. From our experience, it’s more unusual to have a dual income family with both spouses having similar income. If the primary income earner has a disability, it can affect the whole family in so many ways depending on the actual disability and needs required.

Disabilities tend to come in two different styles, one being a sudden disabling event, such as an accident, stroke, heart attack, etc., that may either permanently disable someone or allow for a recovery in part or full. The other style we tend to see are the more slow types of disabilities that start out with a diagnosis while the person is still able to work but then gets progressively worse over time with a qualifying disability eventually becoming a partial claim and perhaps a total disability. Examples of the more slow, progressive disability would be neurological, such as MS, ALS, Parkinson’s, some cancer and heart disease claims, and some musculoskeletal claims. While the industry may be able to predict morbidity rates, disabilities in themselves are unpredictable in style, duration, and care needed.

Every family has its own routine and the dynamics can be unique to each family. From driving children, to coaching sports, to religious and community activities and work obligations, the family unit can be very busy and fully scheduled. Now put in the mix a disability of any family member. Regardless if it is a physical or mental disability, the family unit now has a different dynamic. Plans get cancelled, the routine gets disrupted, the new normal is anything but normal. If the family member who is disabled is the primary income earner as well, the dynamic may change even more. Not only does the family routine most likely change, there can be financial stress as well. Not only is the primary income earner no longer receiving a paycheck but the secondary income earner, if any, may be affected as well. If there is a secondary income earner spouse, the severity of the disability of the primary income earner may be a catalyst for the secondary income earner’s income to also decrease due to the need to curtail work due to the disruption.

Let’s also look at a single parent family and the responsibilities a single parent has to his or her children. Every single parent needs a plan in place to take care of any children who would need a guardian in case of a disability. If the single parent family is due to a divorce then the plan may be obvious in most situations but can also give rise to another factor often overlooked in separation agreements. As you may already know divorces can be complicated legal procedures, requiring specialists like jennifer croker to help separate finances, insurances, and draw up alimony or child support payments. These payments can be the primary source of income for some single parent households. If the separation agreement doesn’t require disability insurance on the primary income earner spouse, then that single parent family could be in financial risk every day and not realize there may be an issue.

When the primary income earner has an individual disability policy, a qualifying disability will create cash flow coming into the household. This may provide the secondary spouse the flexibility needed to make sure the income being generated between work and a disability policy will provide for the family and still allow a continuum of much of the daily routine to which the family has become accustomed. When the household income drops precipitously, then bills may not be able to be paid and the family’s lifestyle may need a drastic change. For the single parent and/or divorced parent, the income may cease all together, causing even more changes for the family.

No two disabilities or scenarios tend to play out exactly the same. Making sure the primary income earner has individual disability insurance is not only important to the individual that does not yet have a family, but it may be even more crucial for those who support a family.