LifeSecure Insurance Company has announced the appointment of Patrick J. Prichard as president and CEO, effective June 1, 2019. The move follows the resumption of former LifeSecure president and CEO Kevin Stutler’s previous position of vice president of Enterprise Ancillary Business at Blue Cross Blue Shield of Michigan, the parent company of LifeSecure.

Prichard joined LifeSecure as Chief Operating Officer in 2016, overseeing all administrative operations, information technology, and human resources.

“Over the past couple of years, Pat led us through some large-scale operational initiatives, such as bringing all of the underwriting and claims functions in-house, which were formerly outsourced,” Stutler said. “This led to much improved service levels and turnaround times for our agents and policyholders. Pat also played a key role in bringing the strategic relationship between BCS Financial and LifeSecure to fruition, resulting in a minority ownership investment by BCS Financial.”

Prior to joining LifeSecure, Prichard held leadership roles within Blue Cross Blue Shield of Michigan, as well as various sales positions at Lincoln National and UnitedHealthcare. His broad experience within the healthcare industry included direction of regional sales, service, provider and agent relations, as well as extensive and ongoing community involvement. He earned his bachelor’s degree from Auburn University.

“Pat’s experience and vision will continue to be positive assets to LifeSecure, as the company continues to build on its mission of providing a different kind of insurance experience to create a better future for its customers,” Stutler added.

Based in Brighton, MI, LifeSecure Insurance Company is dedicated to its mission of delivering a different kind of insurance experience to create a better future for its customers. The company offers accident, critical illness, hospital indemnity and long term care insurance products. LifeSecure is licensed in 48 states and the District of Columbia. Additional information is available at