Mutual of Omaha 2025 Carrier Forecast

Raising The Bar In 2025

Customer-centric growth has been a hallmark of Mutual of Omaha’s story for 115 years. As we look to the future, our purpose to help our customers protect what they care about and achieve their financial goals is as relevant as ever.

We’re operating in an uncertain and complicated world where financial security is increasingly our customers’ personal responsibility. Mutual of Omaha partners with trusted brokers to come alongside those customers and lighten their burden by helping them navigate uncertainty, protect what’s most important and improve their financial well-being.

Guided by a Clear Plan
Mutual of Omaha continually monitors and strategically responds to the many external dynamics affecting the insurance industry. Key dynamics such as declining interest rates, decreased consumer discretionary spending, regulatory changes and rapidly evolving technologies are important considerations for our business, and we are well prepared to succeed in this complex environment.

We remain committed to exceeding the expectations of our customers and sales partners and are raising the bar on providing an outstanding, seamless experience–now and in the future.

Here are some of the ways we delivered on this commitment in 2024:

Senior Health

  • We released several improvements to our Medicare Solutions e-App storefront, making it easier to cross-sell Medicare supplement and dental insurance.
    • There’s no longer a requirement to include medication information on Med supp applications.
    • Customers only need to sign once, even when submitting applications for both Med supp and dental policies.
  • Our underwriting team auto-decisioned over 70 percent of Medicare supplement underwritten applications, resulting in decisions in less than three minutes.
  • We enhanced our dental insurance benefits in most states, offering a no-wait period, immediate coverage for major services and maximum benefit options up to $5,000.

Life, Annuities and Supplemental Health

  • We increased the auto pedestrian benefit on our accidental death insurance product from 25 percent to 50 percent at no additional cost.
  • Our new underwriting program allows customers to bypass the initial paramed exam for higher face amounts of life insurance if they had a qualifying physical exam in the last 12-18 months.
  • We launched a text message signature option to offer more convenience to our customers and brokers.
  • We created an automated signed illustration process at the time of sale to streamline this experience.

Looking Ahead to 2025

In 2025, we’ll continue our work to meet the evolving needs of brokers and customers. Here are a few areas of focus:

Senior Health

  • We will continue to offer competitively priced Med supp and dental solutions to customers.
  • We will explore new value-add options for our Med supp and dental insurance to support our customers’ well-being.
  • We will continue to provide superior customer service to our policyholders.
  • We will deliver an exceptional experience that delights our brokers and cultivates repeat business.

Life, Annuities and Supplemental Health

  • We will launch a fixed index annuity (FIA) product with a performance trigger to expand the annuity options available to our customers.
  • We will continue to offer competitively priced IUL plans and evaluate marketplace positioning to bring you and your clients the most valuable IUL products.
  • We will continue to focus on enhancements and competitive pricing for our simplified issue portfolio.
  • We will introduce e-delivery on our IULE product and continue to enhance our e-application platform and e-signature process for additional product lines.
  • We will continue offering our strong stand-alone long term care products.
  • We will expand and improve our digital capabilities to provide convenient options for our sales partners and customers.

Thank you for your ongoing collaboration to help us deliver on our promises to our customers. We appreciate the trust you place in us and strive to be your carrier of choice in 2025 and beyond.[RM] [JD]