OneAmerica®, a national provider of insurance and financial services, has promoted Kelley Gay to chief marketing officer (CMO).

With nearly 25 years of experience in the financial services industry, Gay has served OneAmerica in various leadership capacities for more than a decade. Since 2019, she has led the company’s enterprise marketing and communications strategy, driving exceptional brand experiences and positive results across the business.

Gay has played a key role in shifting OneAmerica to a customer-centric organization enabling the enterprise to meet and exceed the expectations of its stakeholders. In addition, her leadership has helped raise the company’s and business lines’ market visibility by aligning marketing, digital, communications and brand experiences to core strategic objectives—ultimately aiding in the growth of new business and retention.

“Kelley’s track record of high performance, combined with her deep industry expertise and strategic acumen, will be instrumental for OneAmerica as we take our brand to the next level,” said Karin Sarratt, executive vice president, OneAmerica. “With a career at OneAmerica highlighted by many successes, perhaps most important are her contributions toward helping us build a bright and thriving culture grounded in our relationships with each other and our stakeholders. I can’t think of a more exceptional executive than Kelley to lead us as we scale and further advance our market position.”

As head of enterprise marketing and communications, Gay oversees marketing, executive, internal and external communications, digital experiences, market visibility, brand management, customer relationship management, reputation management, custom marketing and financial wellness programming, marketing operations and portfolio strategy, and customer experience management. In previous appointments at OneAmerica, Gay held multiple marketing leadership positions for the enterprise as well as for the Individual Life and Financial Services and Retirement Services business lines.

“It’s rare to find a company with the people, culture and opportunity that OneAmerica has right now. I am proud to be a part of such an important point in OneAmerica’s growth trajectory,” said Gay. “My team is poised to help position the company for enduring success by delivering positive brand experience for our stakeholders and impactful outcomes for our business.”

Before joining OneAmerica, Gay held several marketing leadership roles at MassMutual Financial Group, focusing on building customer relationships with emerging consumer segments, career agency and independent brokerage marketing and product and services marketing. Earlier in her career, she worked with Phoenix Home Life and was a licensed financial advisor with Smith Barney.

Gay received her bachelor’s degree in English from the University of Connecticut, where she also earned Big East All-Academic Team awards as a member of the basketball team from 1994-1998.

OneAmerica is the marketing name for the companies of OneAmerica.

A national provider in the insurance and financial services marketplace for more than 140 years, the companies of OneAmerica help customers build and protect their financial futures. OneAmerica offers a variety of products and services to serve the financial needs of their policyholders and customers. These products include retirement plan products and recordkeeping services, individual life insurance, annuities, asset based long-term care solutions and employee benefit plan products. To learn more about the products, services and the companies of OneAmerica, visit