Protective Life


Protective Life Corporation (Protective), a wholly owned U.S. subsidiary of Dai-ichi Life Holdings, Inc. (TSE:8750), announced enhancements to available investment options, advancing the company’s presence in the variable annuities space. To help clients better capitalize on growth opportunities, Protective’s commission-based variable annuity solutions and their fee-based advisory solutions will now offer investment options from four new investment managers: AllianceBernstein, BlackRock, Columbia Threadneedle and T. Rowe Price. In addition to the new investment managers, Protective has added 29 new sub accounts to their commission-based products and 38 new sub accounts to their fee-based advisory products.

“We’re thrilled to introduce four new, first-class investment manager relationships and add these top investment options into our variable annuities, broadening Protective’s options and reinforcing our commitment to this product line,” said Jim Wagner, Chief Distribution Officer, Protective. “These new variable annuity offerings strengthen our ability to provide financial professionals with more competitive investment options to meet evolving customer needs.”

Throughout its history, Protective’s variable annuity products have allowed the company to deliver high-quality, trusted support to its distribution partners and millions of customers across the country. Understanding what financial professionals and clients need when it comes to asset protection and growth to lifetime income and wealth transfer solutions, the company is investing resources to strengthen its current variable annuity product suite.

Like all the investment options available within Protective’s variable annuity portfolio, each new sub account was carefully selected based on fund management experience, quality investment practices and performance strength.

“We understand how important high-quality investment options are in a portfolio. Our new additions, combined with flexible product features already offered in our variable annuity products, allow us to continue to deliver on our promise of serving people and doing what’s right for our customers,” added Wagner. “Protective’s updated model portfolios support customers’ growth goals based on their risk tolerance. This investment expertise paired with tailored solutions amplifies our commitment to provide customers with trusted, strong and stable products.”

Protective® Variable Annuity II B Series and Protective® Variable Annuity Investors Series are two of Protective’s commission-based solutions distributed by broker dealers and banks. Protective® Investors Benefit Advisory Variable Annuity is Protective’s fee-based advisory product solution for registered investment advisors.

As Protective looks to the future with a focus on protecting more customers, the company’s strong portfolio of traditional commission-based and fee-based advisory variable annuity solutions will help more clients retire confidently.

To learn more, visit

Protective Life Corporation (Protective) provides financial services through the production, distribution and administration of insurance and investment products throughout the U.S. Protective traces its roots to its flagship company, Protective Life Insurance Company–founded in 1907. Protective’s growth and success can be largely attributed to its ongoing commitment to serving people and doing the right thing–for its employees, distributors, and most importantly, its customers. Protective’s administrative office is located in Birmingham, AL, and its 3,200+ employees work across the United States. As of December 31, 2020, Protective had assets of approximately $127 billion.

Variable Annuities issued by Protective Life Insurance Company (PLICO), Nashville, TN, in all states except New York and in New York by Protective Life and Annuity Insurance Company (PLAIC), Birmingham, AL. Securities offered by Investment Distributors, Inc., Birmingham, AL, the principal underwriter for registered products issued by PLICO & PLAIC, its affiliates.