Women in Insurance and Financial Services (WIFS) hosted its second annual National WIFS Day on Friday, March 12, as part of a year-long celebration of its 85th anniversary and the rollout of a new global strategy to achieve parity for women in the insurance and financial services fields.

The purpose of National WIFS Day is to raise awareness of the ongoing inequities still present for women in insurance and financial services, in keeping with WIFS’ mission of advancing career opportunities, providing professional development and representing women’s interests in a male-dominated industry.

WIFS is the largest women’s association empowering women in the finance and insurance professions to succeed.

In 2020 and 2021, WIFS has positioned itself as a global thought leader in the industry. With its groundbreaking initiative, Strike The Match, WIFS will work collaboratively with educational institutions, corporations, and industry leaders to provide women and men the tools necessary to achieve a more balanced, inclusive, and equitable culture, where women not only have a seat at the table but have their own table.

2020-2021 WIFS National Board President Carrie D. Sayre, creator of Strike the Match, explains the program:

“Strike the Match” is not just a catchphrase. It’s a call to action for every woman and man in insurance and financial services to ‘be the change they want so see,’ and to go the distance to effect real and longstanding change in the workplace.

“National WIFS Day is an opportunity to applaud the work that has been accomplished and look forward to the work still left to be done.”

Strike the Match presentations will be offered across the country throughout 2021 and will be shared widely with corporate partners and WIFS leaders as they continue their work to attract, develop and advance women in insurance and financial services. If you are interested in welcoming WIFS board members to your organization to present Strike the Match, please contact Mary Rogan, Director of Events, at office@wifsnational.org.

Women in Insurance and Financial Services (WIFS) was founded in 1936 and is an association of financial services professionals working together to attract, develop and advance women in an underrepresented profession. No other financial services organization provides programming designed for women, by women.