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Broker World is the only national insurance magazine founded, focused and edited to specifically address the brokerage marketplace and the unique informational needs of independent life and health producers who select the products best suited to their clients' needs from a variety of companies and marketers. The primary service is to provide a channel of communication between life and health companies and marketers and the 28,600+ proven producers of substantial amounts of brokerage business that constitute Broker World's readership.

UnitedHealthcare

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UnitedHealthcare is making it easier for people to tap into health and well-being programs while helping reduce costs for employers.

Available now, the UHC Hub offers a curated network of more than 20 health and well-being programs ranging from healthy living to complex health condition management and care resources. With many employers offering health programs beyond traditional medical benefits, the UHC Hub is designed to help streamline the process for employers to identify, evaluate and purchase various vendor programs while simplifying how consumers access and engage with available resources.

The platform builds on existing UnitedHealthcare enhanced advocacy solutions, which are designed to help people make more informed health care decisions such as staying in network, assisting with hospital discharge planning and support, reviewing potential treatment and medication options based on coverage considerations, and more. Many employers are citing advocacy solutions as a top priority when selecting health benefits,1 with the goal of offering personalized support to help improve member health and satisfaction, close gaps in care, and reduce costs.

“UnitedHealthcare is committed to helping people take advantage of health and well-being programs, navigate the healthcare system, and maximize the value of their benefits,” said Dan Kueter, CEO of the UnitedHealthcare commercial business. “By using technology and personalized support, we are focused on enhancing our digital experience and customer care resources to support improved health outcomes and satisfaction among our members, reduce the total cost of care, and deliver greater value for employers.”

For consumers, the UHC Hub provides an integrated, trusted source—accessible via advocates, myuhc.com and the UnitedHealthcare app—to find and enroll in available solutions that are designed to meet specific needs, such as nutrition, financial planning, starting or expanding a family, cancer care, and caregiving resources. For employers, the platform enables UnitedHealthcare to handle (at no additional cost) procurement, vendor management and billing for selected third-party health solutions. The platform helps expand access to health resources through one buying process while complementing clinical programs from UnitedHealthcare and Optum that already offer consumers an integrated experience.

The platform is now available to large employers with self-funded health plans, which may enable organizations to save up to 15 percent compared to the typical cost of these stand-alone solutions.*

In addition, UnitedHealthcare customer care advocacy resources are available to employers that purchase the Core, Elite or Premier product offerings, which collectively support more than 15 million people nationwide. A UnitedHealthcare analysis of large and midsize employers found that the enhanced customer care resources reduced total medical cost of care by up to four percent while increasing enrollment in clinical programs and more effectively closing gaps in care.2

These proactive support interventions resulted in fewer emergency room admissions and a decrease in 30-day and 90-day hospital readmissions, as compared to members without access to this type of support.3 Partly as a result, UnitedHealthcare enhanced advocacy models have achieved overall member satisfaction of 93 percent4 and decreased call transfers by 50 percent.5

More information about UnitedHealthcare advocacy initiatives is available at http://uhc.com/advocacy.

*Savings may vary depending on the program selected, with an average savings of over 15% for the integrated offerings.

UnitedHealthcare is dedicated to helping people live healthier lives and making the health system work better for everyone by simplifying the health care experience, meeting consumer health and wellness needs, and sustaining trusted relationships with care providers. In the United States, UnitedHealthcare offers the full spectrum of health benefit programs for individuals, employers, and Medicare and Medicaid beneficiaries, and contracts directly with more than 1.7 million physicians and care professionals, and 7,000 hospitals and other care facilities nationwide. The company also provides health benefits and delivers care to people through owned and operated health care facilities in South America. UnitedHealthcare is one of the businesses of UnitedHealth Group (NYSE: UNH), a diversified health care company. For more information, visit UnitedHealthcare at www.uhc.com or follow @UHC on LinkedIn.

  1. UnitedHealthcare internal analysis of health benefits requests for proposals from 51 large employers, January to June 2023.
  2. 2019-2020 UnitedHealthcare employer study including 387 clients, 4.8M members and $19.2B in medical spend. Analysis completed on a continuous medical enrollment basis. Medical costs risk adjusted for age and gender. Value impact based on comparing clients by the adoption platform features vs. not (e.g., enhanced vs. Core advocacy). Actual client results may vary based on specific clinical programs the client has or maturity of implementation.
  3. 2023 UnitedHealthcare BCRT value study of product analytics pre/post hospital admission from September 2019 to March 2023.
  4. 2021 UnitedHealthcare Elite and Premier performance reporting for Post-call NPS, UES Overall Satisfaction and Program Acceptance Rate.
  5. 2021 UnitedHealthcare performance reporting comparing enhanced advocacy members (Elite/Premier) to Core members.

ExamOne

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UnderwriteMe, a leading provider of risk automation and marketplace solutions, is pleased to announce a collaboration with ExamOne, a Quest Diagnostics (NYSE: DGX) company, to offer life insurance carriers across the United States a new underwriting assessment engine powered by real-time data insights.

By leveraging both UnderwriteMe’s versatile Underwriting Engine and ExamOne’s leading suite of health data solutions, the companies now jointly offer a strategic solution for carriers and underwriters with a goal of improving straight-through processing rates and empowering underwriters with more efficient tools for confident risk assessment. The consumer-centric experience is available for insurance carriers today.

Real-time and seamless recommendations
“Clients today expect the application process to be seamless and on par with the on-demand experiences they are accustomed to,” said Brett Laker, head of North America, UnderwriteMe. “Together with ExamOne, we can offer carriers real-time access to decision-making, powered by insight from data products combined with comprehensive rules.”

UnderwriteMe’s engine interprets data authorized by life insurance applicants and collected by ExamOne to deliver a risk-based assessment to insurers. By clearly explaining contributing factors defined in the data and applying a debit and credit classification, the joint solution enables insurers to evaluate an individual’s insurance risk based on various data sources.

The powerful combination of ExamOne and UnderwriteMe creates:

  • Unmatched analysis resulting from ExamOne’s comprehensive and unique data sources
  • Customizable and flexible rule sets
  • Explainability of the decision established from contributing factors
  • Robust decision recommendations based on a debit and credit classification
  • Seamless adoption that easily fits into underwriting workflows
  • Streamlined and faster data for a more automated flow

“There is a growing demand for agile and straight-through automated processes in the life insurance industry. This tool analyzes unique data—including LabPiQtureTM (laboratory data and clinical data), ScriptCheck® (prescription data), electronic health records, medical claims, and oral health indicators—and delivers an assessment in a clearly explained format,” said Keith Ward, president and general manager of ExamOne at Quest Diagnostics. “Our team is here to work with you to rapidly amend or create new rules based on the insights you need to make confident decisions.”

The use and disclosure of PHI is in accordance with HIPAA and is compliant with life insurance industry regulatory requirements.

UnderwriteMe, a leading provider of risk automation and marketplace solutions, is focused on accelerating the underwriting journey and improving the life insurance application process. With our award winning solutions, the UnderwriteMe Decision Platform and Protection Platform, they empower partners to transform life markets and close the protection gap. Founded in 2012 in the UK, the company has grown to be a leading insuretech provider with 1,000,000+ policies activated, 1,000+ distribution partners, and 31 global implementations spanning 12 countries. UnderwriteMe is proud to be trusted by insurance industry leaders including eight companies listed in the Fortune 500 or Forbes Global 2000. To learn more visit http://underwriteme.us.

ExamOne, a Quest Diagnostics company, is committed to empowering decisions with health-based insights and providing consumers with innovative solutions that enhance the application process. Through convenient, customizable personal history options, national specimen collection capabilities, as well as instant retrieval of historical health data, they provide quick and reliable insights for life insurers.

OneAmerica

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OneAmerica®, a national financial services organization, today unveiled a refreshed brand as OneAmerica FinancialSM. This strategic move aims to create greater awareness and distinctiveness for the company while amplifying its differentiators. Its focus on helping people build greater certainty throughout their financial journey can clearly be seen through a wide range of life insurance, retirement, employee benefits and long-term care solutions.

A modernized logo and redesigned website are the first of many new brand components featured as part of the effort. The logo, which underwent its first update in more than 20 years, reflects the OneAmerica Financial commitment to serving all, maintains the organization’s heritage and elevates its name into the financial services category for greater understanding of offerings. OneAmerica.com has also been updated to better serve customers with an improved, more cohesive user experience based on the company’s audience and its needs, goals and motivations.

To learn more about the OneAmerica Financial brand story and view a special video, visit http://oneamerica.com/about-us.

With this rollout, OneAmerica Financial aims to modernize and strengthen its presence in the financial services industry. By adding the term “Financial” to its name, the company aims to enhance its brand recognition and clarify its work to advance financial security.

“The focus of OneAmerica Financial will continue to be on helping people achieve financial security and peace of mind,” said Kelley Gay, senior vice president and chief marketing officer for OneAmerica Financial. “Our refreshed brand emphasizes our people-centered dedication to empowering individuals and businesses to navigate their financial journeys with confidence. With the renewed name and brand identity, OneAmerica Financial is well-positioned to drive innovation and continue our legacy of providing exceptional financial products and services to our clients and do so with the deep care and commitment that has been a hallmark of our 145-year history.”

OneAmerica Financial prides itself on its commitment to providing personalized and tailored financial solutions. The company’s team of financial professionals works closely with clients to understand their unique needs and goals, offering solutions that help individuals and businesses make informed financial decisions. The company offers a diverse range of products and solutions, including life insurance policies that protect loved ones and ensure financial stability, retirement plans that help individuals move toward a secure future, comprehensive employee benefits packages, and long-term care solutions that provide peace of mind during times of need.

For more information about OneAmerica Financial and its comprehensive range of financial solutions, please visit http://oneamerica.com.

OneAmerica FinancialSM is a national financial services organization helping people build greater certainty for better moments, every day. The companies of OneAmerica Financial have been advancing financial security for more than 145 years, supporting millions of customers with solutions across life insurance, retirement, employee benefits and long term care. As a people-first mutual organization, OneAmerica Financial prioritizes customers’ interests and maintains a long-term focus on both value and financial stability.

iPipeline

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iPipeline® announces a partnership which will help AuguStarSM Life to accelerate and strengthen its digital transformation with innovative solutions from iPipeline that are designed to improve the agent experience.

These solutions will automate and simplify the application process while providing agents with instant quotes and illustrations, all to increase speed and efficiency, helping AuguStar Life expand its third-party distribution footprint.

Effective immediately, AuguStar Life’s top-tier product, Virtus IUL II, is now available on the following iPipeline solutions (AuguStar Life’s indexed whole life product will follow shortly):

  • iGO®, one of the industry’s leading intelligent digital e-Application solutions that can be accessed on any device, at any time, and from anywhere, making the application process faster, more efficient, and ensures 100 percent of e-Apps are “in good order.”
  • iSolve®, iPipeline’s one-stop illustration solution that provides access to illustrations across multiple scenarios and provides product comparisons, as well as personalized, customizable, and compliant illustrations.

This partnership supports AuguStar Life’s strategic commitment and recent expansion into the brokerage channel. AuguStar Life is a Constellation Insurance Inc. company.

“Both iPipeline and AuguStar Life have a strong heritage and each is well respected in the industry. We both share the same goal, which is to help financial professionals in their quest to secure a financial future for more people,” said Bill Hunter, senior vice president of Sales for iPipeline. “This opportunity will enable us to expand our portfolio of solutions within the industry. We are thrilled that AuguStar Life chose us as their trusted partner–and we’re looking forward to helping them expand and grow in the brokerage space.”

“As a premier end-to-end solution for our brokerage partners, the iPipeline platform is one we’ve had our sights on since launching into the independent brokerage channels with our top-tier accumulation-based IUL, Virtus IUL II,” added Therese Rothenberger, vice president and co-chief distribution and sales officer, IMO, at AuguStar Life. “We’re excited about this partnership and where it will help to take us. Our enhanced brand is about being more approachable and easier to do business with, and this is a giant step in that direction. Agents will now have the technology and tools they want, connecting them seamlessly to our high-quality life insurance products so that they can quickly and easily connect with their clients—and grow their business.”

To learn more about how iPipeline can simplify business processes and experiences for insurance agents, BGAs, and customers, please visit its redesigned and enhanced website: https://ipipeline.com/solutions/lifeannuities/.

iPipeline is a leading global provider of comprehensive and integrated digital solutions for the life insurance and financial services industries in North America, and life insurance and pensions industries in the UK. iPipeline couples one of the most expansive digital and automated platforms with one of the industry’s largest data libraries to accelerate, automate, and simplify various applications, processes, and workflows–from quote to commission–with seamless integration. The company’s vision is to help everyone achieve lasting financial security by delivering innovative solutions that connect, simplify, and transform the industry.

Since its establishment in 1995, iPipeline has helped protect more than 49 million people, and today is trusted around the world by more than 100 insurance carriers, and providers, and more than 2,500 broker-dealers, financial institutions, brokerage general agencies (BGAs), independent marketing organizations (IMOs), and managing general agents (MGAs). Connected to more than 500,000 agents and advisors, the company collected more than $33 billion in premium in life insurance and $55 billion in annuities in 2022. iPipeline operates as a business unit of Roper Technologies (Nasdaq: ROP), a constituent of the S&P 500® and Fortune 1000® indices. For more information, please visit https://ipipeline.com and select your country of origin.

LIMRA And LOMA

During the 2023 LIMRA Annual Conference, LL Global, the parent company of LIMRA and LOMA, announced Adrian Griggs, executive vice president and chief operating officer, Pacific Life Insurance Company, will remain chair of the LL Global board of directors in 2024.

Caroline Feeney, executive vice president and chief executive officer, U.S. Businesses, Prudential Financial, was named vice chair and will succeed Griggs as chair in 2025.

“Our industry plays a critical role in supporting consumers’ lifelong financial security. The invaluable market knowledge and insights, incredible peer-to-peer networking opportunities and state-of-the-industry solutions that LIMRA and LOMA offer are vital to member companies, allowing them to make informed decisions for their businesses and better engage and serve their customers,” said Griggs. “I am honored to continue to work with the LIMRA and LOMA leadership team to help the organization advance its 2025 Compass strategy and position itself and the industry for the future.”

The LL Global board provides oversight and guidance to LIMRA and LOMA to ensure the strategic direction continues to meet the changing needs of member companies.

Ten new directors also will join the board:

  • Rob Arena, co-president and head of individual markets, Global Atlantic Financial Group
  • Marc Costantini, global head of inforce management, Manulife
  • Will Fuller, president and chief executive officer, Transamerica
  • Wade Harrison, executive vice president and chief retail officer, Protective Life
  • Ron Herrmann, executive vice president and head of RGA Americas, Reinsurance Group of America, Inc.
  • Paul LaPiana, head of brand, product and affiliated distribution, Massachusetts Mutual Life Insurance Company
  • Denise McCauley, president and chief executive officer, WoodmenLife
  • Margaret Meister, president and chief executive officer, Symetra Financial Corporation
  • Kevin Molloy, chief financial officer, The Guardian Life Insurance Company of America
  • Kamilah Williams-Kemp, executive vice president and chief insurance officer, Northwestern Mutual

“We are fortunate to have such a dedicated group of accomplished and knowledgeable leaders on our board of directors. Their perspectives, insights and guidance will have a tremendous impact on the future success of our organization,” said David Levenson, president and chief executive officer, LIMRA and LOMA. “I am particularly grateful to Adrian who has agreed to continue to lead our board in 2024. His wisdom and steady leadership were invaluable to LIMRA and LOMA this past year and have positioned us to better serve our members and achieve our strategic goals.”

LL Global is the non-profit parent company for LIMRA and LOMA. LIMRA and LOMA have a combined membership of more than 700 insurance and financial services companies in 63 countries worldwide.

Serving the industry since 1916, LIMRA offers industry knowledge, insights, connections, and solutions to help more than 700 member organizations navigate change with confidence. Visit LIMRA at http://limra.com.

Established in 1924, LOMA helps to advance the financial services industry by empowering more than 700 financial services companies to navigate change with confidence. Visit LOMA at http://loma.org.

Hexure

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Hexure, a provider of sales and regulatory automation solutions for the life and annuity industry, announced its new visualizations tool, an interactive graphical product presentation solution. Visualizations turn complex illustrations into an interactive, easy-to-understand graphical experience for advisors to better educate and assist clients in choosing the right product for their needs.

“At Hexure, our commitment to ongoing innovation is at the core of everything we do. We constantly strive to develop new solutions and enhance our solutions that propel our industry forward and make the selling and buying experience better for both advisors and consumers,” said Hexure’s Chief Product Officer, Kevin Pohmer. “With the introduction of product visualizations, we are bringing product illustrations to life. We are simplifying the annuity product story and equipping advisors with the tools to compare and present complex product details and features. This easy and digestible way will better inform buyers of the product in an enhanced and compliant buying experience.”

The new visualizations tool enables advisors to quickly filter products and easily analyze annual premiums, cumulative premiums, account value, and cash surrender value for individual or product comparison scenarios. With interactive graphs and dynamic proposals, advisors can better explain product features and benefits to the clients, making it easier for clients to make informed buying decisions, which leads to increased client satisfaction and improved suitable sales.

“Visualizations make the product story easy to tell and understand, providing advisors with a seamless navigation to the next step in the sales journey,” said Jaci Miller, chief sales officer, Hexure. “This tool expands our end-to-end sales automation platform. It will offer our clients access to more sales activities within a single platform and a cohesive experience. We are excited to provide added sales tools to help advisors visually represent products and better educate clients for effective and compliant sales processes.”

The visualizations solution connects proposals to other FireLight sales activities for seamless transitions and data flow.

Founded in 1995, Hexure provides digital sales solutions to the insurance and financial services industry across various lines of life insurance, annuities, retirement, and wealth management products. Carriers and distributors use its solutions to build customer-centric sales experiences, accelerate submissions, reduce paper processes, meet regulatory requirements, and improve in-good-order sales. For more information visit http://hexure.com.

Trustmark Health Benefits/Luminare Health

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Trustmark Health Benefits is now Luminare Health, following its acquisition in October 2022 by Health Care Service Corporation (HCSC). Luminare Health is a third-party administrator that designs and administers custom health plans for self funded employers that help manage costs through innovative solutions, information transparency, and member-centric support. Luminare Health also supports clients’ strategic growth goals through white-labeled benefits administration solutions for insurance carriers, brokers, health systems, and plan sponsors.

Luminare Health, a wholly owned subsidiary of HCSC, is one of the largest third-party administrators in the United States and has been assisting clients achieve their healthcare goals for over 50 years. Its 1,100-plus employees will continue to serve their clients out of local offices around the country and will be relocating to a new home office in Rosemont, IL, in Q2 2024.

“Our name may be new, but we’ve been experts in self-funding for over 50 years,” says Nancy Eckrich, chief executive officer of Luminare Health. “We’ve partnered with employers and organizations of all sizes, from a diverse range of industries, each facing unique challenges that we’ve successfully helped solve. Our experience-honed consultative approach allows us to be builders and integrators, who don’t believe in one-size fits all solutions. Our expertise will illuminate the path to significant savings and growth for our clients, helping their members enjoy healthier lives.”

“As Luminare Health, we are also signaling that we are entering a new chapter in our history, one in which we re-commit to supporting the ‘whole health’ of our clients and members, promoting their physical, financial, and mental health,” said Craig Julien, president of Luminare Health. “Luminare Health’s robust product and service catalog continues to highlight our commitment to innovation with a compassionate, member centered mindset,” added Julien.

“This is an exciting day for HCSC and its portfolio of companies,” said Arun Prasad, HCSC’S senior vice president, chief strategy officer and president, Diversified Businesses. “It has been just over a year since HCSC completed this acquisition. The new branding is reflective of Luminare Health’s differentiated solutions and strong momentum in the market.”

LIBRA/iPipeline

iPipeline® announces that LIBRA Insurance Partners, the largest independently owned life insurance marketing organization (IMO) in the United States, successfully implemented its Agency Integrator product recently to support the LIBRA Institutional Insurance Platform (LIIP).

With LIBRA’s use of Agency Integrator, critical data from members participating in the LIIP program is aggregated into one single source. The aggregated data can then be replicated to LIBRA’s own database and reporting services via iPipeline’s InsureSight® Data Factory, powered by Snowflake.

This will enable LIBRA’s LIIP program to create robust, meaningful, and actionable reports—all while confidently meeting strict reporting requirements for processing life insurance business for the financial institution segment of the industry.

LIBRA will now be able to offer this cloud-based integrated solution to all of its brokerage general agency (BGA) members to significantly simplify and streamline their day-to-day operations—revolutionizing the way agencies manage, report, and aggregate data.

With Agency Integrator, LIBRA’s BGAs will have the ability to deliver top-tier service, drive business growth, and accelerate new business opportunities.

Using Agency Integrator, LIBRA can deliver value to its BGA members by enabling them to:

  • Rely on one source of clean data, which is aggregated from a variety of different sources,
  • Generate comprehensive and meaningful reports and dashboards that are compliant and meet regulatory requirements,
  • Increase satisfaction with LIBRA financial institution partners by providing better tools and reporting, and,
  • Spend more time growing their business—and less time worrying about tracking and reporting.

“We are thrilled to be partnering with LIBRA and look forward to playing a key role in their digital journey. Through this relationship, LIBRA’s BGAs, regardless of the size of their business, can now tap into one source of clean and aggregated data and pull that into their own reporting tools to create meaningful and actionable reports—all while meeting compliance and regulatory requirements,” said Robert Powell, vice president of Wealth Management Sales at iPipeline. “Our innovative technology helps take the complicated and make it simpler, better, and faster—so you can spend less time worrying about manual tracking and reporting, and instead focus your time on the advanced data-based insights available at your fingertips and helping you drive your business.”

“As an organization, LIBRA is committed to helping independent BGAs drive growth, operate efficiently, and produce quality results for their agents and their clients. We’re excited to announce this partnership with iPipeline—and the possibilities it offers our BGAs,” said Richard Buteau, vice president of Operations at LIBRA Insurance Partners. “Now, regardless of the size of their business, all BGAs can streamline their agency operations while gaining a competitive edge to further grow their business. This powerful technology will help open doors for our partners and allow us to add new firms to the LIBRA platform and the financial institutions they serve.”

For additional product information regarding Agency Integrator, visit https://www.ipipeline.com/wp-content/uploads/2023/09/Agency-Integrator-Slick.pdf.

NAIFA

Kevin Mayeux, CAE, CEO of the National Association of Insurance and Financial Advisors (NAIFA), issued the following statement on the proposed Department of Labor fiduciary rule expected to be made public:

“NAIFA is disappointed that the Department of Labor and OMB have decided to move forward with the misleadingly named Retirement Security rule. DOL’s attempt to rebrand its proposal does not hide the fact that it is the offspring of the department’s failed fiduciary-only model for advisory services that would limit consumers’ choices and curtail the access of many middle- and lower-income investors to individualized advice and services. This is the fourth time since 2010 the federal government has tried to expand fiduciary requirements for advisors. This DOL proposal is particularly unfortunate, coming at a time when many Americans are concerned about their economic security and ability to prepare for retirement. NAIFA is particularly disappointed that DOL is trying to saddle advisors and consumers with an additional layer of regulations when the stated goals of the proposed rule are already being achieved by the Securities and Exchange Commission’s Regulation Best Interest and state measures based on the National Association of Insurance Commissioners’ model best interest regulation for annuity transactions, both of which provide robust consumer protections and require financial professionals to work in clients’ best interests.

“NAIFA previously raised our concerns about the proposal with the Office of Information and Regulatory Affairs (OIRA) of the White House’s Office of Management and Budget (OMB) on October 6. Unfortunately, the administration did not take our concerns to heart. The White House’s new Fact Sheet on the rule unfairly characterizes the insurance and financial services industry and misrepresents the vital role agents and advisors play in helping clients prepare for retirement. Referring to legitimate compensation many advisors receive for their work as “junk fees” is insulting and unfair. It disregards the fact that many consumers are best served by models that include products delivered on a commission basis.

“NAIFA will analyze the proposed rule and submit official comments, continue to have discussions with the administration throughout the regulatory process, and work with members of Congress to achieve the best possible outcome for American families who depend on the products, services, and advice of NAIFA members offering a variety of service models to ensure a financially secure retirement.”


The National Association of Insurance and Financial Advisors is the preeminent membership association for the multigenerational community of financial professionals in the United States. NAIFA members subscribe to a strong Code of Ethics and represent a full spectrum of financial services practice specialties. They work with families and businesses to help Americans improve financial literacy and achieve financial security. NAIFA provides producers a national community for advocacy, education, and networking along with awards, publications, and leadership opportunities to allow NAIFA members to differentiate themselves in the marketplace. NAIFA connects with members in 267 different local areas between State Chapters, Local Chapters, and Local Affiliates. NAIFA members in every congressional district advocate on behalf of producers and consumers at the state, interstate, and federal levels. For more info visit http://naifa.org.

Integrity Marketing Group

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Integrity Marketing Group, LLC (“Integrity”), a leading distributor of life and health insurance, and provider of wealth management and retirement planning solutions, recently announced Tess Grace will become president of Integrity’s life insurance division called Integrity Life. With more than 30 years of extensive industry experience, Grace will oversee Integrity’s robust and expanding life insurance efforts and will work closely with Integrity’s industry-leading partners and members of the executive leadership team to continue to accelerate Integrity’s growth in the life insurance and long term care markets.

“With Tess Grace at the helm of Integrity Life, we have a leader dedicated to accelerating our transformative growth who will magnify opportunities for all of us to serve consumers in more holistic ways,” shared Bryan W. Adams, Co-Founder and CEO of Integrity. “Integrity is committed to bringing on the best and brightest leaders in our industry, and Tess is the perfect leader at the perfect time. She recognizes the vision of what we are building and is united in our dedication to revolutionize the industry. Tess has consistently exemplified the qualities of a servant leader in every step of her career and is top-tier in everything she does. It is a great honor to welcome Tess to the Integrity family—I can’t wait to see the impact for good she will have on not only our organization and our partners, but on the lives of the millions of Americans we serve through our important life insurance and long term care products!”

For over 15 years, Grace has been a well-respected and trusted leader at Mutual of Omaha, most recently serving as senior vice president of Brokerage Sales. In this role, she was responsible for managing all life, long term care and annuity products as well as building and maintaining brokerage relationships. She successfully led a broad and diverse team in developing and executing strategies to increase sales, improve producer experiences and strengthen business operations. Grace was instrumental in significantly expanding their life sales, with growth of more than 500 percent since being appointed in her latest role. Additionally, she oversaw strategy and implementation of 2023 campaigns forecasted to bring in more than $900 million in life, health and annuity product sales. As a recognized leader in the industry, Grace has exhibited exceptional acumen supported by proven expertise and an unfailing determination to succeed. She brings to Integrity a wealth of experience and a reputation for excellence that will prove invaluable as her leadership supports and expands the crucial vision and mission of Integrity Life.

“One of the aspects of Integrity that impressed me most was seeing their culture so deeply rooted in their impact-driven mission—it’s a team of employees and partners truly committed to working tirelessly together to achieve something so much bigger than anyone could accomplish on their own,” explained Grace, president of Integrity Life. “It’s exciting to be part of such a once-in-a-lifetime opportunity to innovate an industry I’ve come to respect and value tremendously. I’ve been able to observe the vision of what Integrity is building and how they consistently put that vision into action. It’s an honor to join Integrity’s team of leaders in their commitment to innovating our industry, making it more holistic for consumers, more efficient and streamlined for our agents, and more beneficial for our carriers.

As President of Integrity Life, Tess Grace will be responsible for leading Integrity’s life insurance division. Additionally, she will play a key role in managing relationships between Integrity’s distribution and carrier partners. Grace will utilize her deep-rooted expertise to design and implement strategies that advance Integrity’s mission to help all Americans prepare for the good days ahead.

“Tess is nationally recognized as an influential leader—by joining Integrity, she will have an incredible impact on driving our mission forward,” said Tom Dempsey, Integrity’s chief distribution officer. “With decades of experience, she has already forged strong relationships with many of our key partners, which will only be fortified in this new role. This is truly a historic day for all of us at Integrity. We are gaining a leader with unshakeable commitment to Integrity’s vision of creating a holistic life, health and wealth experience, and she will be a powerful force in building and shaping our transformative future.”

For more information about Integrity, visit http://integritymarketing.com.

Integrity, headquartered in Dallas, Texas, is a leading distributor of life and health insurance, and provider of innovative solutions for wealth management and retirement planning. Through its partner network of over 550,000 agents and advisors, Integrity helps millions of Americans protect their life, health and wealth with a commitment to meet them wherever they are — in person, over the phone and online. Integrity’s cutting-edge technology helps streamline the insurance and financial planning experience for all stakeholders. In addition, Integrity develops products with carrier partners and markets them through its nationwide distribution network. In 2022, Integrity helped carriers place over $22 billion in new sales and oversaw more than $40 billion of assets under management and advisement through its RIA and broker-dealer platforms. For more information, visit http://.integritymarketing.com.