Denis Clifford is senior vice president and chief distribution officer at SBLI (The Savings Bank Mutual Life Insurance Company of Massachusetts). In this role, he is responsible for the company’s Independent Distribution channel which operates in both traditional brokerage and alternative distribution markets. He oversees the development of key business relationships, the growth and expansion of insurance sales, and the delivery of a market-leading customer experience.
Clifford joined SBLI in 2000 and held a variety of distribution-related management positions within Sales and Marketing. In 2007, he was named SBLI’s vice president and director of Brokerage and Independent Distribution. As the architect of the Independent channel, he was instrumental in the company’s nationwide expansion and rapid growth in the brokerage general agency and direct marketing agency marketplace.
In 2010, Clifford joined Ash Brokerage Corporation in Fort Wayne, IN, as executive vice president. In this key innovative role he was responsible for managing institutional accounts, brand marketing, and strategic projects. He returned to SBLI in 2013 as senior vice president and chief distribution officer.
Clifford is a member of industry trade associations NAILBA and NAIFA, and is a member of the board of directors of LIDMA.