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John Florance

John Florance is senior vice president of Annuities at E4 Insurance Services. He has wholesaled variable, fixed, and indexed annuities for the past 15 years for E4IS, Symetra Financial, and Lincoln Financial. Prior to his work in financial services, he had more than 20 years of business development experience in companies from micro-enterprise to some of the world’s largest corporations in the high tech and consumer products.

Florance holds Series 6 and 63 securities licenses as well as insurance life, health, and long term care licenses. John received his BA from Wheaton College (IL), and his MBA and Master of International Management degrees from the Thunderbird Graduate School of Global Management. He holds the Certified Fund Specialist designation.

Florance lives in the Milwaukee area with his wife, Karla, of 28 years and their two adult children. John is an avid cyclist, sailor, and rower. He enjoys reading, travel, and playing piano in his free time.

Florance can be reached by telephone at 608-848-0424. Email: jflorance@e4.insurance.