According to Health and Human Services (HHS), 70 percent of people turning 65 can expect to use some form of long term care at some point in their lives. That’s nearly three in four Americans. Without proper long term care planning, it’s a plan to fail. Raising awareness for the need of each citizen to develop a long term care plan and to educate citizens on the private and public products and services available to them has been the mission of the 3in4 Association (www.3in4needmore.com) since it was founded in 2010. To that end the 3in4 Association and its public service address titled “The 3in4 Need More Campaign” continue to spread the long term care message across the nation, utilizing its unique non-profit marketing vehicle.
“It costs nothing to research one’s options and create a plan to address your long term care needs now, yet it can save thousands of dollars in the long run,” stated founder and president Jonas Roeser. The 3in4 Association educates millions of seniors and boomers who are unprepared for the financial impact of not planning via its online platform and marketing campaign with a message titled “S.O.S.”
• S—SITUATION. It’s a fact: We’re getting older and living longer than ever before. Everyone will be impacted by long term care in some way, but no one is talking about it. If you won’t need it, your loved ones might.
• O—OPTIONS. What services are available in your area, and what do they cost? From in-home aides to nursing homes, long term care can cost thousands per month, and it is not covered by traditional insurance or Medicare. Do your homework so you know what to expect.
• S—SOLUTIONS. If you wait until a crisis hits, it’s too late. Take time now to research solutions. Talk with an insurance agent or financial planner, look at government programs, or ask your family how they might help. Review options such as reverse mortgages and long term care insurance to determine if they are the right fit for you.
“The 3in4 Association offers real educational value to a number of specific channels,” stated Mark Goldberg, vice president of business development. Goldberg continued, “Consumers value the tools and educational content found on the website, agents love the personalized marketing materials, and the insurance industry finds great value in our national TV public service announcement (PSA) campaigns that rank in the top 5 percent of all national PSAs each year. In 2014 the 3in4 Association’s two PSAs focused on working with your local specialist and critical illness insurance. Both of these can be viewed on the association’s website under the outreach tab.
According to a survey conducted by LIMRA, the campaign is working. Sixty-four percent of respondents heard about the campaign via television, and nearly half of respondents (49 percent) who were aware of it understood the 3in4 Need More campaign’s purpose to educate consumers about protecting themselves against the financial impact of a long term care situation.
“We’re always looking for unique opportunities to promote long term care awareness and the 3in4 Association,” stated Roeser. He continued, “For instance, last year we supported a feature film titled It Snows All The Time. This film will be out in 2015 and features actors Leslie Ann Warren, Brett Cullen, Taryn Manning and Tatyana Ali. The film is based on a man who is diagnosed with Alzheimer’s and a family sticking together through a difficult situation. This low cost sponsorship has created inroads in Hollywood with actors who support the association.”
Whether it’s online cost calculators, a consumer smart app, free downloadable e-books, educational links or connecting interested consumers to their local agent, the 3in4 Association is there to help. The 3in4 Need More campaign (www.3in4needmore.com) is a public service and the educational component of the 3in4 Association, a nonprofit 501(c)(6) corporation.
Source of Information
How did you hear about the “3in4 Need More” campaign?
N=24 %
Television 64
Online 13
Bus Tour 10
On something you
received in the mail 10
Radio 7
Newspaper 7
Don’t remember 24
Sixty-four percent of respondents heard about this campaign via the television, while 24 percent didn’t remember where they had heard about it.
Source: LIMRA and LOMA