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Mike Rodman

Mike Rodman, CFP, CEPA is a two time winner of the Inc. 500 and the founder and president of Best Practices of America, a national practitioner of business owner exit planning and other value enhancement services. Best Practices offers comprehensive solutions to business owners and their advisors through its network of members and affiliates throughout the U.S. He considers exit planning to be the “ultimate team sport.” Rodman can be reached at Best Practices of America, PO Box 6067, San Diego, CA 92166. Telephone: 619-840-1222. Email:

The Five Stages Of Exit Planning


According to the Exit Planning Institute’s State of Owner Readiness Survey:

  • 67 percent of business owners are unfamiliar with all of their exit planning options.
  • 78 percent have no formal transition plan.
  • 83 percent have no written transition plan.
  • 49 percent have done no planning at all.
  • Less than seven percent had a formal post-transition plan for what they were going to do “next.”
  • 40 percent have no contingency plans for illness, death, or forced exit.

As the survey reveals, business owners are a mess when it comes to exit planning! Other statistics bear this out as well:

  • 12 months after selling, three out of four business owners “profoundly regretted” their decision to sell.
  • 70-80 percent of businesses put on the market do not sell.
  • Only 30 percent of all family-owned businesses survive into the second generation.
  • Only 12 percent survive into the third generation.
  • Only three percent operate at the fourth generation and beyond.

I absolutely believe that “Exit Planning is the Best Business Planning.” This is true even for the business owner who has no intention of selling their business at this time, although they may get some help with this in the future by visiting CGK Business Sales, or a business broker near them, when it is time to sell. I fully subscribe to the Exit Planning Institute’s description of the Five Stages of Exit Planning and that exit planning is a long-term process and not a one-time event. I’d like to briefly discuss these five stages.

The Five Stages of Exit Planning
Identifying Value: 60-90 percent of most business owners’ wealth lies in their businesses. Most owners do not have a realistic view of their business’ value and its contribution to their overall net worth. Most accounting systems are “tax oriented” and they usually significantly understate the “Real Number” in terms of what the business is worth. Most accounting systems are not built to give feedback on the “Real Number” and what can be done to improve it. The “Identifying Value” phase of exit planning is where a business owner finds out his or her “Real Number” and initiates steps to maximize that value so that they have the option to unlock that wealth.

Protecting Value: After properly identifying a business’ value and taking actions to increase that value, a key next step is protecting that value and what I call “De-Risking.” Risk is a major factor in determining value, and a less risky business, relatively speaking, is a more valuable business! The “Protecting Value”stage of exit planning is where a business owner formally integrates broad risk management into his or her business and personal planning. It’s where business owners perceive risk seriously enough and develop an understanding of risk based “deal killers.” Some quick examples are a business’ inordinate dependence on the owner, lack of documentation, lack of transferable and scalable systems, product liability, EPA/safety issues, and lack of succession or exit planning.

Building Value: When discussing building value, I like to talk about “The Four Capitals:” Human Capital, Customer Capital, Structural Capital, and Social Capital. These “Four Cs” are all drivers of “Intangible Value” and understanding how the highest valued companies in the world perfect these intangible areas is a major key to building great value. It is also important to build a company’s “Tangible Value” which does get us back to what the typical accounting systems allow us to do. With proper assessment tools during the “Building Value” stage, a Certified Exit Planning Advisor (CEPA) can quantify how going from weak to strong in the Four C’s can have a geometric effect on a company’s Real Value.

Harvesting Value: The key to Harvesting Value has a lot to do with what I call “Exit Readiness.” Readiness is a state of “fact,” and not a state of “mind.” Two key questions are: “Is the owner ready?” and, “Is the business ready?” Transition timing is important. The first timing consideration is the owner’s “Personal Timing.” Is the owner tired and burned out or is the owner still on fire every day? The second timing consideration is the “Business’ Life Cycle.” Is the business a start-up with very high growth potential or has the business reached some form of maturity and/or possibly about to enter a decline? The third timing consideration is often overlooked and that is the strength of the “Capital Markets.” If investment capital is abundant through private or public sources, a company will likely sell for more money. If investment capital is scarce, a company may sell for less. The “Harvesting Value” stage of exit planning is the process of managing all three of these timing events at the same time and at all times.

Managing Value: Personal preparedness for a liquidity event caused by selling one’s business is a vital step in exit planning. Of course, all business owners want to sell their business for the highest price. But careful planning, pre-sale, in areas such as tax planning, investment planning, estate planning, charitable planning, and personal financial planning is vital to a successful outcome. Many people may wish to work with someone like these Red Deer lawyers when dealing with things like estate planning to make sure that everything is taken care of properly. That being said, very few business owners have even heard of a “Net Proceeds Analysis” much less integrated one when contemplating the sale of their business. The Certified Financial Planning Board defines financial planning as “The process of developing strategies to assist clients in managing their financial affairs to meet life goals.” Even fewer business owners have developed their “Third Act” or their “Life After Sale” plan. The “Managing Value” stage of exit planning asks the question, “What does happiness look like?” and seeks to ensure that the business owner is personally and financially prepared for a lifetime of…or even generations of…success and significance.

Get Involved with Exit Planning
Why would you want to get into the business of exit planning?

First, it will differentiate you from the masses in your industry. Exit planning uniquely engages the business owner in a process that is very different from the typical financial planning, insurance advisory, investment advisory, estate planning, legal or tax planning process. Exit planning may just be the one service that will work for those business owners that found your prior “industry standard” approach to be lacking. Exit planning also helps establish a long-term relationship with the client and will establish you as a “thought leader” on a topic that very few advisors possess.