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Marc Glickman

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Marc Glickman, FSA, CLTC, LTCP, is the CEO and co-founder of BuddyIns, Glickman came up with the concept of BuddyIns while working as an Actuary and Chief Sales Officer at an insurance company home office. He wondered why there was not an easier way to learn about insurance planning strategies and get connected with client-centric subject matter experts. With this vision in mind, BuddyIns was born. Glickman has a degree in Economics from Yale University. He has 15 years of experience as an Actuary with a specialty in investments. He is a licensed insurance agent in 50 states. He has served on the Board of Advisors for CLTC, a training organization for long term care insurance professionals. Besides hosting regular consumer and agent webinars, you can find Glickman on LinkedIn and Facebook. He is an influencer in the long term care insurance market and hosts video interviews and authors articles that are distributed on LinkedIn to over 30,000 financial professionals. Glickman can be reached via telephone at 818.264.5464. Email: marc@buddyins.com.

Dear Actuary,

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I have a lot of people asking me about LTCI solutions, but they tell me it sounds too expensive. What can I do to help them get a plan that meets both their needs and their budget? —Affordable in Arkansas

Dear Affordable,
Most long term care agents will answer this way: “If you think LTCI is too expensive, you should see the cost of not having LTCI!” Then the agent will show the prospect the cost of care in their area, and the costs might be truly scary. In fact, so scary that the prospect runs away without a plan!

This is the traditional needs analysis. Needs analysis is an important part of long term care planning, but it may not always be best to discuss at the beginning of the conversation. Admittedly, this can work for skilled agents with certain prospects who see LTCI as a luxury. However, far too often, it results in the prospect deciding not to purchase a LTCI plan once they see the price tag.

Closely related to needs analysis is the defined benefits approach. Agents commonly select pre-determined benefits and ask for one-size-fits-all quotes. This approach also frequently results in clients passing up coverage altogether.

Many agents tell me they despise it when their prospects demand quotes early on in the conversation before they have assessed needs and considered benefits. Here is an alternative approach. Agree with your prospect and embrace these questions! These questions can be a door opener to show how affordable LTCI can be, to ask about funding sources, and allow you to share insurance tax advantages.

This conversation often leads to funding analysis. The idea is to first help your client identify which assets or income are ideal for them to use to pay for insurance protection. This can establish an initial target price point, payment period option (single pay, multi-pay, or lifetime-pay), and can be useful to identify funding sources with tax advantages. Funding analysis can be effective as evidenced by life insurance plans with long term care riders that commonly use an asset-based funding source to great success. You can use funding analysis for any insurance plan.

The funding analysis may be so effective that later in the conversation, when cost of care is discussed, you will find your client asking to buy more coverage. At this stage they better understand the value proposition of the insurance plan.

Closely related to funding analysis is the defined contribution or target premium approach. This is a method where you determine how much money will be put into the plan and choose the plan that maximizes benefits based on a price target.

An example of this strategy is to start with a percentage of income that will be used to fund the insurance plan. This is similar to the approach used in the 401(k) market to identify a percentage of income to take out of the paycheck for a defined contribution plan.

Many agents and websites employ a “good, better, best” methodology to allow the prospect to choose the right starting price for them. This is a combination of the defined benefits approach with three pricing options. Many prospects will choose the middle option. Often this will result in a price that most clients choose on average.

The Target Premium and Funding Approach in Practice
The importance of the funding approach hit home recently. I was having brunch with a good friend, Steve. He is a very successful 62-year-old business executive. As a life-long bachelor, he is winding down his career and contemplating his travel plans in retirement. We got to talking about my long term care business. I told him that everyone needs a long term care plan whether or not insurance is used as the solution.

Marc—“What’s your long term care plan?”

Steve—“I’ll self-insure. I’m really healthy and can’t picture needing it. The insurance companies are trying to make money off of me, and if they don’t they’ll just raise my rates.”

Did I mention that Steve is not a fan of insurance?

Marc—“You might consider buying a really small policy. There are core high-end features built into even small plans, and, when you consider the costs involved, the insurance company won’t be making much money. There are plans today where you can prepay the premiums and limit the risk of rate increases.”

Steve—“Tell me more.”

Steve’s an analytical type, so I drew up a plan to demonstrate the LTCI value proposition (Chart 1). We discussed both traditional and Hybrid alternatives. The plan he preferred most looked like this:

The plan cost only $1,822 per year and would be paid up in 10 years! At that point no more premiums would be due and the insurance company couldn’t raise his rates or reduce his benefits.

At age 85, this plan could provide just under $200,000 of benefits paid out at about $100/day should he need long term care services for several years. Not a high-end plan, but he could self-fund the rest as he planned to do anyway. This is a good foundational plan for the care he might need in the future.

The value proposition is that the insurance plan might provide a maximum of 10.5 times tax-free benefits compared to the total premiums paid, which significantly exceeded the multiple he could get from self-funding over the same horizon.

I could see the wheels turning as Steve began to assess the financial tradeoffs.

The Triple Tax Advantage of HSAs for LTCI
Steve spent most of his career as one of the country’s foremost tax experts in his field. So, we began to dig a little deeper.

Marc—“Let’s discuss some funding options for this plan. Do you own an HSA?”

Many tax experts aren’t aware that you can fund LTCI premiums using an HSA up to an annual limit. HSAs have soared in popularity because of the ACA and growth of high deductible health care plans. HSAs have grown 10-fold since 2008 with about $51 billion of assets as of 2018.1

Steve—“In fact I do have an HSA that is accumulating a lot of money.”

It can make a lot of sense to fund LTCI from an HSA. HSAs can be left to a spouse at death but otherwise generally get taxed if the remaining amount is left to the estate.

Steve was able to take his original tax-deductible contribution into the HSA, which had grown tax free, and then withdraw the money, tax free, to pay for his LTCI premiums. This so called “triple tax advantage” could be parlayed into significantly more LTCI benefits that would also be received tax free.

We discussed the cost of care in his area today and the potential cost of care in the future. For home health care the average cost might be three times higher than this plan, and facility care costs are even higher.

Chart 2 shows the plan that Steve finalized:

Steve decided to more than double the LTCI premium initially quoted to maximize his HSA withdrawals. He will most likely continue to fund the premiums out of his HSA over the next nine years and have a greater amount of protection than his self-funded plan alone.
If you have married clients, not only can they benefit from joint policies and spousal discounts, but they may also be able to use one spouse’s HSA to fund both of their LTCI plans!

Inside the Numbers
I researched the average stand-alone LTCI purchase price based on data from annual industry surveys. Looking at the period starting in 2004 through 2018, I realized something extraordinary. The average purchase premium hasn’t really changed in the last 15 years.2 Average industry premiums have nearly tracked inflation:

  • For stand-alone LTCI, the average new policy price is about $2,500 per person.
  • For life insurance hybrid plans that include long term care or chronic illness riders, the average is about $6,400 per person as a recurring premium and $91,000 as a single premium.

The Bottom Line
Many people will use LTCI solutions to partially or fully fund plans once they are convinced that it is affordable and offers value. Addressing funding and price early in the conversation can reduce fear for your client. They know what to expect and it builds more trust.

You may feel like you are helping your prospect by showing the cost of care early in the conversation, but it could be a disservice if they were to walk away without any plan at all. Once funding and price are on the table, it further helps improve the agent-client relationship. Your prospect knows that you have their best interest at heart because of a mutual objective: To help provide them the most beneficial plan possible for their budget.

Reference:

  • https://www.morningstar.com/blog/2018/11/12/top-hsa-providers.html
  • If this sounds counterintuitive, consider that the most common benefit purchased today is a three year benefit period with three percent compound inflation protection. 15 years ago, the most common benefit was lifetime coverage with five percent compound inflation.

Dear Actuary,

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(Reprinted from the CLTC Digest in cooperation with Certification for Long-Term Care, LLC, www.ltc-cltc.com. Email Amber Pate at apate@ltc-cltc.com for a more than 20 percent discount on CLTC training for Broker World subscribers—just mention code BWMAG.)

I was hoping you could help me with this opportunity. I will be interviewed for 15 minutes on a television special about long term care. I can put the replay clip on my website, YouTube, and social media. What should I tell the TV audience? At this point in my 20+ year career, I want to promote myself as a long term care planning specialist, since it differentiates me from those that offer life insurance and annuities and I want more business!
—Marketing in Michigan

Dear Marketing,
Congratulations on this fantastic opportunity! I’m sure you will do a great job educating your audience about long term care planning, but I urge you to begin by telling a powerful story. Use your story as the canvas to paint the picture about long term care planning. Top agents tell stories about client experiences as their most effective and memorable educational tool.

Stories evoke emotion, build trust and allow you to connect with your audience. When they are short and engaging, stories allow you to put your expertise and point-of-view on display. To demonstrate the power of storytelling, please allow me to tell my own personal story.

As an actuary I’ve spent more than 10 years of my career designing LTCI products. Recently, I got my insurance license to refer my friends, family, and other advisors to the best insurance specialist agents in the country.

What I didn’t realize is that getting my insurance license would lead to a chain of events within my family that is still unfolding to this day. I would like to share this emotional roller coaster with you and the important lessons learned.

Recently my phone rang, and it was a close relative named Colin. Colin is a doctor and a leading expert in his field. Amy, his wife, listened to our conversation. “Your dad told us you got your insurance license,” he said. “Could you help Amy and I with our long term care plan?”

I explained to Colin that I would prefer to refer him to a top specialist. He might find it uncomfortable for me to ask intimate questions about his health and finances. He assured me that he was comfortable disclosing these things to me, and I felt confident taking the case. It might even make for a good story. He began to tell me why he needed LTCI. Suddenly, the reality that I have heard from many LTCI specialists played out before my very eyes.

Wisdom Born from Personal Experience
“As you know,” Colin began, “your Bubbe and Zedde (my grandparents) both needed long term care for many years. You saw the impact it had on our family. Deciding who would care for them when everyone lived across the country was heartbreaking. Some of the toughest caregiving years at the end were borne by your mom.”

“Zedde was a kosher butcher who was built like an NFL linebacker,” he said. “In Poland, during World War II, he was able to manhandle the guards and escape the train to Auschwitz; however, he could not outrun the ghosts of the Holocaust that caused him mental illness after the war. Our family would wake up to the screams of his nightmares of Nazis chasing his family through the woods. He eventually suffered a stroke, which caused him to lose function on the left side of his body.”

Glickman Family

As I listened to Colin, I recalled how Bubbe also suffered a stroke and required care. She lived with my family for five years when I was in high school. I watched my own mother give up her quality of life to provide round-the-clock care for my Bubbe. The stress and physical burden of managing the caregiving on her own took a physical toll on my mom’s health.

Colin continued, “We don’t want our kids to suffer the way we did caring for our parents. Although we considered buying long term care insurance in the past, we have not yet decided to move forward with it.”

“Why did you delay purchasing?” I asked. “What were your concerns?”

“Our financial advisor told us that we have enough assets to self-fund the risk. He just wasn’t sure if LTCI was worth the cost. We are comfortable about our retirement income, however each year the pressure to make a decision keeps growing.”

Explaining the Options
I’ve heard the self-funding option as told to me by other LTCI specialists before. It never made sense to me. Wouldn’t you be more interested in taking risk off the table the more assets you have?

I explained to Colin that you can never have too much money to consider a long term care plan. Insurance can be the foundation for a plan even if it covers part of the costs and is combined with self-funding.

There is financial value and often unbeatable insurance leverage. For business owners, there is often the ability to take a tax deduction on the insurance premiums. However, the most important reason for an LTCI plan is to protect your family from taking the burden of caregiving upon themselves–like my family did for my grandparents.

“Amy and I don’t want to be a burden to our children,” Colin continued. “Amy’s father lived until he was 98 and needed care for nearly 15 years due to Alzheimer’s. We’ve also delayed purchasing because we heard that insurance is too expensive and there might be rate increases.”

“We can find LTCI that’s right for you,” I responded. “There are many different types of LTCI these days. There are plans that can be prepaid, and others that offer guaranteed premiums. Even the traditional lifetime payment options are worth considering because they are more conservatively priced than in the past. We can build a customized plan that offers excellent value. If you are still interested, let me put together a couple of options.”

Colin and I corresponded over the next few days. I interviewed him about their needs, health, and financial situation.

Based on their great health, I was able to find them an LTCI product that offered superior longevity protection at an excellent value. Colin and Amy were so delighted about the value proposition that they considered increasing coverage to more fully cover the future cost of care. They even elected to have the premiums paid in full on a shorter schedule using the product’s 10-year premium payment option.

As we discussed the underwriting and application process, I learned that they were currently traveling and wouldn’t return to their home state to sign the application for a month and a half.

I said, “Heaven forbid any health issue should happen to either of you before you’re back home. You might not be able to qualify for this coverage.”

While this always felt like a sales line to me, something happened next that I had not expected.

The Cost of Waiting
Two weeks later my mom called, and I could hear the quiver of fear in her voice. “Colin and Amy were at the gym and, without warning, Amy suddenly collapsed. I wanted you to be the first to know because you had been talking to them recently about their LTCI plans.”

I soon learned Amy had suffered a brain aneurysm.

Three things raced through my head during that initial call with my mom:

  1. First, will Amy survive?
  2. What if she needs long term care?
  3. I’m thankful that I got a chance to talk to her two weeks ago.

Inside the Numbers
Insurance agents tend to be analytical types. We spend much of our training learning price and product, features and benefits. Yet, at the earliest conversations with prospects, stories matter much more than numbers. Consider that this is a statement coming from an actuary.

The Bottom Line
Stories build trust, and trust is your most valuable asset as an insurance specialist. So be authentic, and tell your personal story about why LTCi matters to you.

You can tell your clients’ stories too, even if you protect their identities. Writing down these short stories and publishing them on your website or social media accounts can captivate your audience. They will feel compelled to connect and share their personal stories with you too.

Your stories can have happy endings. Did you think I wouldn’t finish my story?

Amy has recently been released from the ICU and is recovering extraordinarily well. A little luck played a role in her recovery. In the ambulance on the way to the hospital, Colin—the doctor—chose the best neurology hospital in the area. The surgeons repaired Amy’s aneurysm using a cutting-edge procedure.

I may not be able to get Colin and Amy their LTCI Plan A, but I have several ideas on a solid Plan B. Luckily they are working with a specialist that has many tools, carriers, and products at his disposal. After all, the best plan possible is more important than the best possible plan.

Dear Actuary,

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(Reprinted from the CLTC Digest in cooperation with Certification for Long-Term Care, LLC, www.ltc-cltc.com. Email Amber Pate at apate@ltc-cltc.com for a more than 20 percent discount on CLTC training for Broker World subscribers—just mention code BWMAG.)

As an independent financial advisor and RIA, I help my clients develop a holistic financial plan. My primary expertise is managing investments, but clients frequently ask about insurance planning too. How can a busy professional, who is not regularly immersed in insurance, help clients navigate the myriad of possible solutions? —Advising in Arizona

Dear Advising,
My grandmother used to say a Yiddish expression that translated to “nobody can have it all.” We need balance in both our lives and businesses regardless of our ambitions. Time is our most valuable asset, so is it worth your time to be an expert in several lines of insurance? Learning the tradeoffs between insurance solutions, pricing, products, underwriting, funding strategies, tax implications, and policy language can be very time consuming. Luckily, you do not need to be an insurance expert to help get your clients expert advice.

In my current role as chief sales officer, I have the pleasure of collaborating with many of the finest professionals in the industry. I recently spoke to a CFP named Jane who built her practice by managing the financial affairs of many successful female entrepreneurs. Her clients are generally between the ages of 40 and 65 with insurance needs for themselves and their businesses. Although Jane is a licensed life and health insurance agent, she chooses to partner with insurance specialists who provide her with ideas to protect her clients’ incomes and assets. Her value proposition is a high level of client service, but she has little time to analyze insurance products and solutions. By tapping into her network of trusted insurance experts, she can timely deliver solutions to meet her client’s needs and answer questions as they arise. She saves time and finds herself more productive than ever before.

Partnering with a specialist or doing “joint work” as it is sometimes called, is not limited to financial planners. Agents working in life insurance, LTCI, health, annuities, disability, and property and casualty are all frequently in need of an expert resource for other insurance lines, which is why joint work has been utilized by career agencies for generations. Under this model, partnering with a specialist often becomes an apprenticeship. It also provides a unique perspective to be sitting on the client’s side of the table while observing an expert at work.

Traditionally, the limitation of joint work is finding a trusted relationship in the local community with someone who has the right expertise. The biggest fears of the referring agent are that the specialist will somehow embarrass them or steal the client. Like any new relationship, trust is built over time. The right relationship should be mutually beneficial and symbiotic with the referring agent bringing the relationship to the table and opening the conversation, and the specialist providing expertise to develop a solution that meets the client’s needs and wants.

Technology and modern marketing are a gamechanger when it comes to the joint work model. Specialists can now easily obtain licenses in multiple states and be available for online consultations with screen sharing and web cams. The specialist can help the client complete an underwriting questionnaire remotely without having the advisor learn sensitive information about their client’s health, and applications can be submitted electronically through most carriers’ websites.

Finding a specialist is easier than ever before. Specialists can gain exposure by marketing on the web and by sharing their client stories. Social media can build a warm relationship without the professionals having to ever meet in person. Modern marketing can be the foundation for a long-term profitable partnership.

Inside the Numbers
I informally surveyed both brokerage general agencies (BGAs) and LTCI specialists to answer the following question: Are two professional minds better than one?

The BGAs self-reported their LTCI success rates:

  • As few as five percent of unique client quotes run for generalist agents or advisors are converted into submitted applications. BGAs that also provide some point-of-sale support might see their success rates double.
  • On average, about 60 percent of LTCI cases submitted by generalist agents are issued. Brokers who submit infrequent cases tend to have less success in underwriting and placing coverage.

LTCI specialists, who spend the majority of their time offering LTCI solutions, self-reported strikingly different results:

  • 25 to 50 percent of quoted prospects go on to submit an application. Success rates varied by the source of the prospect and the skill of the specialist
  • About 80 percent of submitted business becomes issued. Specialists are more skilled at field underwriting and identifying the best fitting product.

The data indicates that specialist agents can be at least five times more effective at getting clients coverage than generalist agents.

The Bottom Line
Specialization seems to be the natural evolution for many industries that have increased in complexity. Take the medical field as an example. One hundred years ago there were primary physicians who handled most family medical issues in their offices or by making house calls. Now, you visit a doctor who is a general practitioner who gives you medical advice on a regular basis. If the doctor diagnoses a need for further evaluation, you may be referred to a specialist. As the medical field has evolved, the natural outcome is medical professionals have become increasingly specialized.

Insurance solutions are also very personal and customizable plans. The shared economy of insurance specialists can be a win-win for all involved:

  • Consumers get much needed insurance protection and two financial professionals’ minds;
  • Generalists save time, energy, and the trust of their clients;
  • Specialists develop a consistent source of prospects;
  • BGAs dedicate more time to cases that are likely to close; and,
  • Insurance carriers save money with fewer not-in-good-order applications and fewer declines.

So, the next time you are exploring a new insurance strategy or line of business, consider instead saying, “Let me refer you to my specialist.”

Every situation is unique, so have your clients consult their long term care, legal, or tax advisor. The views discussed in this article are opinions of the author, and not National Guardian Life Insurance Company (NGL), LifeCare Assurance, or CLTC.

Disclosure: The author helps financial professionals and consumers connect with insurance specialists.

Dear Actuary,

(Reprinted from the CLTC Digest in cooperation with Certification for Long-Term Care, LLC, www.ltc-cltc.com. Email Amber Pate at apate@ltc-cltc.com for a more than 20 percent discount on CLTC training for Broker World subscribers—just mention code BWMAG.)

What do you think will be the breakthrough way to help get the mass market a Long Term Care insurance plan? —Mass Marketing in Massachusetts

Dear Mass Marketing,
Whether true or not, long term care insurance (LTCI) can be perceived as too expensive for the average consumer. It does not help when high cost plan designs are presented to prospective customers. The quotes are usually well-intentioned–after all the cost of care continues to march higher at an unprecedented pace. However, the result is that LTCI feels out of reach for many consumers.

I recently spoke with a senior insurance executive who shared an analogy to the early days of 401(k) planning. Retirement planning companies used to run 401(k) campaigns to build awareness about the amount of money needed to provide future retirement income to keep pace with longevity. The companies were surprised to discover that employees who were given a retirement target of many millions of dollars would not save anything at all! The reason–they felt the target was unachievable and gave up saving altogether. Eventually, the 401(k) companies got smarter and shifted their focus on a more personal solution of “what’s your number?” This connected better with consumers who realized that everybody’s retirement savings goals were different based on their individualized needs. It turns out a partial retirement plan is much better than no plan at all.

The same is true of long term care planning. Cost of care surveys can drive agents and advisors to present target benefits in the millions of dollars and cause people to delay or give up on long term care planning. Consider a different approach of focusing on a more personalized solution tailored to that client’s needs and maximizing value for their budget. This way, we can begin the process of partially insuring the long term care risk. Still included in these LTCI plans are peace of mind, guidance for the family, buying them more time at point of claim, caregiver training, and the list goes on.

Even if affordable LTCI plans can be presented, there still need to be incentives for early planning and a way to market these benefits to consumers. This is another way we can gain inspiration from the 401(k) world. Employees can save in their 401(k) plans with pre-tax dollars creating a valuable incentive to participate. Employers get a tax deduction for matching contributions up to a limit. Of course, employees participate at higher rates when employers offer matching contributions. Participation is also reinforced by financial advisors who often recommend maximizing the 401(k) match available. Finally, employers can market retirement planning to their captive employee audience reminding them of this valuable benefit on a regular basis.

There are various long term care think tanks that are working on new ideas for government programs to incentivize long term care planning, but what if we explore the LTCI advantages that already exist? Can the LTCI world replicate the success of the 401(k) world?

  • Employer paid LTCI premiums are tax-deductible for employees and their spouses. Check.
  • Employee paid premiums are not deductible, but benefits are tax-free instead. Check.
  • A staggering 56 percent of employed caregivers work full-time1—LTCI resonates with employers and employees. Check.

As it so happens, LTCI may be a great complement to one of the bigger risks that the 401(k) retirement plan faces–an extended long term care event that could deplete significant 401(k) dollars. With employer sponsored LTCI, a strong incentive can be provided for consumers to begin planning early for the long term care risk.

401(k) plans have managed to succeed despite many challenges in their marketplace. LTCI plans in the worksite face unique challenges too. Guaranteed issue plans have proven to not be viable for insurance companies. Therefore, the existing offerings require prudent underwriting of the entire group with high minimum participation requirements or prudent underwriting of the individual during enrollment without participation requirements. Partially employer funded plans may require unisex pricing, which is available from fewer carriers. On the positive side, employees incentivized with affordable plans and employer funding are more likely to plan early, which also makes it more likely that they can qualify for coverage with underwriting.

The key to overcoming the challenges is setting expectations with employers and employees early in the process. Like an individual needs a plan that fits their budget, employers also need funding options that fit their benefits budget. Employees need to understand the value of the plan they are purchasing and whether they can qualify for plans with underwriting early in the process. Alternative planning options can be identified if a client does not qualify. Most important, employers need to understand the value of LTCI coverage to both themselves and their employees. Long term care events can deplete a company’s most important asset–its people.

Employees with competing priorities for their hard-earned dollars may still delay planning because the risk is either too far away or they think it’s unlikely to happen to them. This opens the opportunity to incorporate life/long term care hybrid solutions or traditional LTCI with return of premium. Employer funded traditional LTCI premium may still be tax deductible, even with a return of premium option, but you should consult your client’s tax advisor for their specific situation. The hybrid approach of providing value in the event that care is not needed can be compelling, especially for younger employees.

Inside the Numbers
The majority of worksite LTCI plans are voluntarily purchased by employees. Consider shifting some of the employer’s total benefit spending to a tax-deductible LTCI contribution instead. Table 1 shows you a few strategies to help promote employer funded LTCI.

Base/Buy-Up
With this strategy, the employer funds a base plan for all employees with a voluntary option to purchase more coverage. The employer contribution to the base plan can free up funds for an employee to purchase additional benefits or a plan for their spouse.

LTCI Complement to 401(k) Plan
Employers are already familiar with 401(k) strategies. LTCI can be designed in a similar way. Allow the employee to voluntarily purchase a plan with the employer offering to match the purchase dollar-for-dollar. The employer can control the total spend by limiting the amount of the total match.

Small Business Owner Tax Deductibility
Most profitable businesses can deduct LTCI premiums. C-Corporation owners can generally deduct LTCI premiums in full subject to it being reasonable compensation. Self-employed business owners, S-Corporations, or Partnerships may be eligible for an “above the line” self-employed health insurance deduction subject to an annual limit. For premiums paid in 2018, the deduction allowed per person is the amount of premium paid up to $1,560 between ages 51-60 and $4,160 between ages 61-70.

Executive Carve Out
Businesses often offer tax deductible benefits programs intended to attract and retain key employees. The advantage for LTCI is that the LTCI benefits are still received tax-free. Also, employers can define rules to “carve out” eligible participants using criteria such as job title, tenure, or salary. Creative plans can be designed to use LTCI benefits instead of corporate bonuses. Despite not benefiting from the tax deduction, non-profit entities such as hospitals, academic institutions, or governmental organizations commonly use benefit programs instead of other forms of compensation to recruit, retain, and reward talented employees.

Hybrid Benefits in the Worksite
Employers seeking a fresh approach to the LTCI market may find hybrid-style benefits that address objections. Life insurance-based plans or traditional LTCI plans with return of premium can be offered to fulfill this objective. However, traditional LTCI plans offer the advantage of generally being tax deductible with flexibility on recurring premiums and inflation protection options. This new-look approach to LTCI can also help respond to the rate increase concern. After all, if a rate increase occurs on a traditional LTCI plan with a return of premium option, premiums, including the increased premium, could be returned to the employee’s beneficiary. Return of premium also opens a world of advanced planning opportunities if the return of premium benefit can be provided back to the corporation like a COLI-style program or in a trust. Be sure to consult with a tax advisor when suggesting these advanced solutions.

Disability Income Extension
An employee’s most valuable asset is often their income. Many LTCI prospects have disability income insurance to protect their income. Disability income insurance often ends at the client’s retirement. LTCI can be positioned as an extension to that original plan to protect retirement income. DI protects income from disability during working years and LTCI can pay bills for custodial care due to a chronic illness both before or during retirement.

Other Enhancements
Worksite strategies can be aided by two additional LTCI advantages. First, LTCI plans can be designed with features that qualify for long term care Partnership protection in many states. Employees who might otherwise have to deplete most of their assets to qualify for Medicaid may be able to keep assets in an equal amount to LTCI benefits received. Second, more employee benefit programs offer Health Savings Accounts (HSAs) today due to the increasing popularity of high-deductible health insurance plans. If a company offers an HSA, it can be attractive for the employee to pay a portion of the premium using pre-tax dollars from an HSA.

The Bottom Line
There are insurance solutions available on the market today to help deliver long term care plans to the mass market. The biggest obstacle is customizing plans to meet each client’s unique needs and, most important, their budget. We can replicate the success of the 401(k) market by offering tax-deductible plans that are fully or partially funded by employers. Employees with some “skin in the game” often appreciate the employer’s contribution even more.

There are myriad creative ways to apply the unique advantages that LTCI already has in the worksite. However, many participants in the market have trouble seeing beyond the guaranteed issue approach. Prudent underwriting can lead to more sustainable LTCI outcomes, benefitting all involved, in the form of more stable premiums and the availability of richer benefits.

Employers, whether large or small, are so focused on the day-to-day running of their businesses that they miss opportunities to protect themselves and their employees. Even insurance agents who are small business owners overlook LTCI benefits for themselves and their employees. As you consider offering one of the strategies above, consider your own plan first. This will give you the value of your own personal experience and story to share during your next presentation. 

References:
1. Family Caregiver Alliance National Center on Caregiving. “Caregiver Statistics: Work and Caregiving.” Caring for Adults with Cognitive and Memory Impairment | Family Caregiver Alliance, 2016, http://www.caregiver.org/caregiver-statistics-work-and-caregiving.
Every situation is unique, so always have your client consult their long term care, legal, or tax advisor. The views discussed in this article are opinions of the author, and not National Guardian Life Insurance Company (NGL), LifeCare Assurance, or CLTC.

Dear Actuary,

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Reprinted from the CLTC Digest in cooperation with Certification for Long-Term Care, LLC, www.ltc-cltc.com. Email Amber Pate at apate@ltc-cltc.com for a more than 20% discount on CLTC training for Broker World subscribers—just mention code BWMAG.

Which is the best type of business line for long term care planning—health, life, or annuity-based LTCI? How can I compare different LTCI plans to determine which is right for my clients?

 

       —Overwhelmed in Oregon

Dear Overwhelmed,
Listening to insurance professionals quoted in the news might lead us to believe a civil war is being waged in the insurance industry.  Entire business lines are portrayed as good or evil based on anecdotal evidence from policies sold decades ago.  In reality, we are on the same side with the objective to protect our families and society from the devastating consequences of not planning for long term care.  Touting one business line as always superior to another may leave you with egg on your face.  Innovative product actuaries at insurance companies are frequently designing new LTCI solutions. Pricing, guarantees, and underwriting criteria can change. Each client has unique needs and preferences.
 
LTCI has traditionally been delivered in health insurance products as stand-alone LTCI. The challenges of stand-alone LTCI motivated regulators and companies to adopt a rate stability model in the early 2000’s that now requires more conservative pricing and reserving. At the same time, insurance companies seeking new markets offer LTCI or chronic illness benefits linked to life insurance benefits. Linked benefit riders often provide LTCI protection as an acceleration or reduction of the life insurance death benefit. This allows companies to offer LTCI protection in a limited way, but provides the client flexibility on their life insurance plans.
 
Companies have added another dimension by providing an extension of LTCI coverage beyond the life insurance death benefit or annuity payout. The Pension Protection Act implemented in 2010 aided Extension LTCI products that commonly required single pay pre-funding.  The cash value from existing life or annuity products could be exchanged tax-free for a policy with LTCI benefits—either stand-alone or linked benefit plans.
 
Stand-alone products can have life insurance features too. This is not a new concept, although it has been revived by the popularity of linked benefit plans. As an example, 30 years ago, our company designed a health-based LTCI product for a major company with a guaranteed single premium, lifetime LTCI benefits, return of premium at death, built in inflation protection tied to the CPI, and a lifetime income annuity which start paying benefits at age 85! At that time, there was less demand for single premium products.  Now guaranteed single premium is highly sought after.  It is interesting how times change.
 
Product choice provides new tools for the LTCI expert, but each alternative has its own tradeoffs.  It can be overwhelming to cover multiple business lines and products.  Here are tips you can use as a step-by-step process to summarize the tradeoffs.  Once you understand the needs that are most important to your clients, you will be equipped to guide them on their LTCI journey.
 
Inside the Numbers
Budget-Based LTCI Planning for When It Matters Most
Step #1—Connect Emotionally with Your Client When it Matters Most: Never forget that insurance is about peace of mind. It is important to have the planning conversation at the right time. Engage not just with the client, but also the client’s family and trusted advisors. Do not get lost in the numbers at the expense of the bigger picture. Sometimes perfection can be the enemy of good.
 
Step #2—Fund the LTCI Plan When It Matters Most. Proactive planning is critical to success. Just like saving for retirement, the best plans typically start while the client has many years to earn income and is still healthy enough to qualify for all of their LTCI options. Address cost early in the process to help reduce anxiety and ensure a result that meets the client’s expectations. The top reason prospects do not choose LTCI is that they think it will be too expensive.
 
Use financial fact finding questions to build trust with the client.  Let your prospective client know that you are determining the amount of funding that is most appropriate for their needs and desires. Make sure you are treating their money as if it were your own. 
 
LTCI premiums are largely based on the amount of coverage purchased. The financial objective is to fund an LTCI plan using a much smaller percentage of income today, to protect a much larger amount of income that may be at risk in the event of an extended long term care need. This can be called “income-based” funding. You can use this approach with any client, regardless of wealth.  Income-based LTCI plans often use funds from earned and/or retirement income sources to pay the insurance premium.  Income-based funding will often line up with multi-pay or lifetime pay LTCI products. 
 
You can similarly translate this to “asset-based” funding and asset protection. Asset-based LTCI plans use funding from client’s existing assets to pay the insurance premium.  Asset-based LTCI will often line up with single pay or limited pay products whether linked benefit or stand-alone. You might incorporate linked benefit or return of premiums if the client wishes to use an idle asset now, but replace it for beneficiaries later.
 
With either income-based or asset-based funding approaches, never assume that the income or assets are available for LTCI until you ask. This way your client doesn’t double count funds dedicated to another purpose.  The client might not wish to use an asset if it will be needed to generate retirement income.
 
Step #3—Design the LTCI Plan When It Matters Most: Determine a realistic age when your client is most likely to need LTCI protection.  A good rule of thumb is age 85, as this is the age at which the risk increases dramatically.  By focusing on one target age, you can simplify the planning process and avoid decision paralysis.  On the insurance illustration this simplification makes decisions easier because you can focus on one row of benefits. You can also compare different products and benefit structures with the same planning target. 
 
 
Most LTCI products have popular “sweet spots.”  The sweet spot is typically a selection of benefit period and inflation protection that is perceived as having the most value at the target age. The daily or monthly benefit at age of claim is the most valuable because those will be the first dollars paid by the insurance plan when it matters most.
 
Here is where you can use the funding source that was determined previously to solve for the daily or monthly benefit that fits the budget at the desired product’s sweet spot. This means that just using financial and health fact finders can provide you with most of the information needed to shop the market and fully customize plan design!
 
Summary—Assess at the target claim age based on the predetermined budget:
  • What daily or monthly benefits are available?
  • What is the total amount of protection available? Total protection is often paid as a pool of dollars even if stated as a benefit period.
  • How much does the client pre-fund coverage either as an elimination period deductible or as a reduction to the death benefit?
  • If multi-pay, how much in total premiums will be required?
  • For linked benefits, how much are the total residual death benefit or annuity values?
  • Are there any other features that are important to the client?
The example in Chart 1 is an asset-based plan for a sample client funding with a $100,000 cash asset. The left side compares the tradeoffs of a sample stand-alone LTCI plan to a sample linked benefits plan on the right side. You can use this dashboard presentation by plugging in the age 85 numbers from the sales illustration software of your preferred product and sweet spot.  Income-based plans can be compared by simply summing the total projected premiums on the left side of the pie chart.
 
Step #4—What Does Care Cost When It Matters Most?  The last step is to take the plan design and compare it to the cost of care at the target age at claim. Many LTCI professionals prefer using cost of care initially to determine the daily or monthly benefits. This makes a lot of sense for clients that desire full protection.  However, for most people the plan will often be a shared cost between the client and the insurance company designed to cover as wide a range as possible of outcomes and care settings.  Plans far into the future are estimates. As the old saying goes, “It is better to be vaguely right, than precisely wrong.” The client doesn’t want or need to picture exactly what care will look like.  Circumstances change.  People move.  Inflation is not totally predictable. Different health conditions require different levels of care.
 
Using the cost of care with an inflation estimate is a good barometer of how well the budgeted plan might fit a future scenario.  At this point the client may decide to increase the budget if there is a significant shortfall to the cost of care. This will be an easier conversation once the client has seen the LTCI value proposition in the dashboard.
 
In Conclusion
For an individual client, long term care needs either will happen or they won’t. We all hope it doesn’t happen to us. However, purchasing LTCI provides the peace of mind that our families are protected. According to the Alzheimer’s Association, there are currently 44 million unexpected, unpaid caregivers out there who find themselves doing what is necessary to care for their loved ones. Plans that combine LTCI and life insurance or annuity features have appeal for clients that do not believe LTCI will happen to them. Don’t be the insurance professional that only offers one particular type of solution. You are limiting your audience.  Instead help your client decide which plan is the best fit for them. 
 
According to the 2017 LIMRA survey as summarized in Chart 2, there were approximately 103,000 policies sold either stand-alone LTCI or with an LTCI extension rider to provide LTCI benefits beyond the client’s death benefit.  There were another 224,000 life insurance policies sold with LTCI or chronic illness riders limited to the client’s death benefit.  All of these products are providing some type of LTCI plan for the client, but the total amount of new LTCI risk transfer being offered today is still low, despite increasing long term care planning needs. The good news is most prospects that needed a long term care plan last year can still create a plan this year.  Equipped with all of these LTCI options, you can be the trusted expert to help get them there.
 
Every situation is unique, so always have your client consult their long term care, legal, or tax advisor. The views discussed in this article are opinions of the author, and not National Guardian Life (NGL), LifeCare Assurance, or CLTC. 

Dear Actuary, Reprinted from the CLTC Digest in cooperation with Certification for Long-Term Care, LLC, www.ltc-cltc.com.

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My most important client just received a long term care insurance rate increase. What should he do with his existing policy and should I consider a new carrier for his LTCI coverage?  —Fearful in Florida

 

Dear Fearful,

First of all, let me empathize with your client. Nobody wants to receive a rate increase letter. Now that you have the details in front of you, you have a chance to be a hero for your client. The best solution is probably to doing nothing more than reinforce the value of the original plan.

Most LTCI rate increases were a result of the original coverage being underpriced. It is likely that more claims will be paid out than originally anticipated. It turns out few people lapsed their policies each year and more people will eventually claim benefits. At the same time, the insurance carrier investment portfolios are earning much less than originally expected because of today’s low interest rates. This means that the carrier needs to request extra premiums to fund the extra cost of future claims. Analogously, it is even more difficult to self-insure an extended care event as an alternative to dealing with the rate increase when low risk investments are earning low rates of return.

One positive of the current lapse and interest rate expectations is that new products being sold today  are much more likely to be price stable. A recent Society of Actuaries study1 estimates that, even under adverse circumstances, today’s products have less than a 10 percent chance of needing a future rate increase. So, despite higher prices, new LTCI products still provide significant protection against a catastrophic long term care need and with more price stability. Traditional LTCI remains the least expensive way to fund an LTCI plan.

Carriers that are filing for rate increases on their legacy products are trying to improve the adequacy of premiums to be more in line with today’s new products. However, the price after the rate increase is usually still lower than today’s price for the same benefits! This is despite the fact that the lower original prices have been paid for many years. This demonstrates that the insured has typically received an extremely good value on their existing coverage as long as the increased premium is at a level they can still afford to pay.

Inside the Numbers
This leads us to a method of analyzing the value of your client’s original plan by using new product pricing. It is very likely that the reasons for the client’s original purchase of LTCI protection are even more relevant today now that they are older. We are going to use the price of today’s new policies to assess whether the client is best served maintaining their current plan. This will, at the same time, highlight the value of the original plan even after considering rate increases.

Let’s go through the analysis with a sample client that purchased LTCI 10 years ago when she was 55 years old. Let’s assume she paid a premium of $2,000. Now at age 65, she has paid $20,000 into the plan. The client received a 50 percent rate increase, bringing her annual premium up to $3,000. She is planning for her long term care needs in another 20 years at age 85.

Run two new quotes from a current LTCI carrier’s product. Both quotes should match the original benefits. If you are recommending a client reduce benefits, you can also compare new quotes at that reduced benefit level. Run the first quote using the client’s original issue age and the second quote using the client’s current age. You will use the first quote as the hypothetical cost of a plan reflecting current actuarial assumptions. You will use the second quote to represent the replacement cost of a plan should the client have any thoughts of forgoing their current coverage.

LTCI premiums are around 2.5 times more expensive for the same benefits compared to plans sold 10 years ago.2 The increase will be less noticeable for males compared to females because of the industry shift to gender specific rates. Yet, the average LTCI premium purchased today of about $2,500 is almost the same average price as 10 years ago after adjusting for inflation.3 The reason for this seeming anomaly is that lower benefit periods and/or lower inflation rates are purchased on plans today. Lifetime benefits and five percent compound inflation used to be the most commonly purchased plan. Three or five year benefit periods and three percent compound inflation are more commonly purchased today. Reducing benefits instead of paying a rate increase results in the client having benefit structures that are more in line with today’s policies.

The cost for our sample client’s coverage today at her original age and rate class would be closer to $5,000 today instead of the $2,000 she originally paid. At this point it should be clear that the $3,000 it will cost her to continue her current plan is still a great value compared to the $5,000 that she would spend buying a new policy today with the same benefits.

Use the first quote you ran to evaluate your client’s actual situation. Each situation will be unique based on gender, product, state, and carrier.

Now let’s assess the client’s current alternatives:

Scenario A – Client decides to lapse her current coverage.
The $20,000 already paid into the plan is a sunk cost. She is likely to be eligible to receive a very limited benefit (contingent nonforfeiture) should she lapse the policy.

If a new policy is 2.5 times more expensive at the client’s original age, it will almost certainly be even more expensive now that the client is 10 years older. If the client originally purchased five percent compound inflation protection, also keep in mind that she has already accrued significantly higher benefits during the first 10 years of owning the policy. Also, it is possible that the client may no longer qualify at the same preferred health class or may not qualify at all because of a change in health during the 10 year period.

You might think it makes sense to replace her coverage with another type of plan like a combo policy that combines a life or annuity product with a long term care rider. This might be attractive if the client’s needs or preferences have changed. However, it will be very difficult to replace the value paid into the original policy, especially considering that the life or annuity plan is typically much more expensive than the traditional LTCI plan for the same level of LTCI protection.

Scenario B – Client decides to keep her current coverage.
She has another estimated $60,000 ($3,000 x 20) remaining to fund the plan assuming no additional future rate increases. The value of the existing coverage will continue to increase as she pays premiums, even if she prepares for the possibility of needing to fund an additional future rate increase.

Scenario C – Client decides to reduce policy benefits.
Most LTCI rate increases provide for a “landing spot” approach that allows the policyholder to reduce benefits while keeping the premium close to the original level. This way, the client may be able to both lock in the value already paid, still retain significant benefits, and keep the premiums at an affordable level.

Out of the three scenarios, real world data suggests that most clients keep their current coverage. Individual situations differ based primarily on the magnitude of the rate increase(s). This author estimates that roughly 70 percent of people pay the full increase premium, 25 percent reduce their benefits, and only five percent lapse their policies.4  After paying the rate increase, those policyholders tend to be even less likely to lapse their policies in the future. This indicates that most clients are making rational decisions and most long term care advisors are giving solid advice.

The main ongoing question is: Will there be additional rate increases? There is now significant rate increase data to assess this risk. The California Department of Insurance5 publishes data for rate increases across all states. The majority of rate increases have occurred on policies issued prior to the adoption of rate stability regulations in the early to mid 2000s. In the California report, you can review both the rate increase amount approved, and also the amount that was originally requested by the company. It is more likely that another rate increase will be requested if the full amount of the original filing was not granted. Be aware that this is not an exact science because company experience continues to develop and actuaries can refine pricing assumptions and models.

Some advisors also question the viability of the existing carriers. However, there is a robust regulatory framework that reviews every carrier’s ability to pay claims and takes action accordingly.

In Conclusion
Insurance by its nature will always have those that are fortunate enough to receive little or no benefits, while others will receive large amounts of benefits due to the misfortune of requiring care. Yet, this is the primary reason for buying LTCI coverage. The insurance funds help ease the financial and emotional burden that comes with a need for extended care. Those that have received rate increases and have not yet received benefits should not feel as if their money went to waste. Just like term life, health, auto, or homeowners, the insurance provides peace of mind. They are still better off being healthy and not having a need for long term care. In fact, these policyholders had great foresight to lock in the once-in-a-lifetime value offered by low premiums and the wide availability of richer benefits. You see this phenomenon clearly when someone who purchased 10-pay receives a rate increase on their last remaining premiums. Their phone call to the advisor is usually one of gratitude.

It is hard to take the emotion out of receiving an unanticipated rate increase. Luckily, they have their trusted advisor to count on to help them keep their best options on the table. Usually, this is the plan they already have in place. Add value by asking them if they own a profitable business. They may not have considered that the rate increase could be an additional business expense deduction. In fact, they may not yet be deducting the premium at all! See the April, 2018, Dear Actuary Broker World article for more details. After your conversation it is even possible that they will look to add more LTCI coverage to supplement their existing plan. Taking that initial phone call from the client may make you feel like the goat, prove instead in their eyes to be the G.O.A.T. (Greatest of All Time). You will be surprised how addressing their fears the right way will open many doors to getting clients coverage in the future. 

Footnotes

  1. https://www.soa.org/Files/Sections/ltc-pricing-project.pdf.
  2. Based on Broker World Survey data.
  3. Based on LIMRA Survey data.
  4. Based on major carriers that have reported these statistics in public statements.
  5. For Inactive Companies: https://www.insurance.ca.gov/01-consumers/105-type/95-guides/05-health/01-ltc/rate-history-inactive.cfm.
    For Actively writing carriers: http://www.insurance.ca.gov/01-consumers/105-type/95-guides/05-health/01-ltc/rate-history-active.cfm

    Every situation is unique, so always have your client consult their long term care, legal, or tax advisor. The views discussed in this article are opinions of the author, and not National Guardian Life (NGL), LifeCare Assurance, or CLTC.

Dear Actuary,

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What is the impact of the recently passed Tax Reform on federal long term care insurance deductibility for business owners?  —Taxed in Texas

Dear Taxed,

The Tax Cuts and Jobs Act (“Tax Reform”) was signed into law in late 2017. It is complex and still being analyzed by tax experts and advisors. In this article, we will explore the possible impact of changes to the tax code and how those changes might affect long term care insurance planning. Since every situation has unique circumstances, and laws are subject to interpretation and change, your client should consult with their tax advisor to see how Tax Reform might affect them.  While I’m not licensed to give tax advice, the following information is meant to give a general overview of the recent changes. 

Annually, CLTC publishes a one page Tax Summary (https://ltc-cltc.com/pdf/CLTC-2017-Tax-Guide.pdf), which can help you better understand LTCI deductibility. 

Tax Reform presents a unique opportunity to have an LTCI planning conversation with your clients. Business owners and tax advisors are focused on analyzing the many changes to the tax code. LTCI can be an integral part of that analysis.

First, let’s discuss what appears “not” to have changed…

The Health Insurance Portability and Accountability Act of 1996 (HIPAA) was enacted to satisfy a number of different public policy objectives including: (1) classifying long term care costs as a medical expense thus providing taxpayers with some economic relief; (2) categorizing long term care insurance as accident and health insurance thereby providing clarity as to the tax treatment of premiums and benefits; and (3) providing the general public an incentive to purchase private long term care insurance.

As a result of treating LTCI similar to accident and health insurance, businesses began to provide this valuable benefit to their owners and employees. Businesses can “carve-out” LTCI plans for owners, select employees, their spouses and dependents. Tax-qualified LTCI reimbursement benefits received are generally not includible in income for the employee despite the fact that premiums are deducted by the employer. This differs from other employer paid plans (i.e. disability insurance) where benefits can be taxable to the employee if the premiums were deducted by the business. 

Businesses that file their taxes as C Corporations can generally deduct all LTCI premiums under the plan subject to the requirement that the total compensation is reasonable for services that the employee provides to the business.

Businesses that file their taxes as S Corporations (where income passes through to the owner’s individual tax return) can also deduct premiums paid for LTCI. Like accident and health insurance, LTCI premiums for a two-percent-plus owner in an S Corporation may be claimed as an above-the-line (not itemized) self-employed health insurance deduction on line 29 of the 2017 IRS Form 1040. Two-percent-plus  owners of an S Corporation have an annual dollar limit on the amount of the premium deduction based on the age of the owner during the calendar year when the deduction occurs – limited to the lesser of actual premium paid or eligible LTCI premiums. This tax treatment not only applies to S Corporations, but also Sole Proprietors, Partnerships, and some Professional Service Corporations (i.e. doctors, lawyers, or accountants). 

The precise treatment of the LTCI deduction depends on the type of business entity.

There are changes in Tax Reform that may have an indirect impact on the amount of tax savings related to LTCI deductions. 

1. Changes to the overall tax rates for businesses and individuals
Tax Reform changes both the corporate and individual tax rates. The highest C Corporation tax rate changes from 35 percent to 21 percent and the highest individual tax rate changes from 39.6 percent to 37 percent. Later in this review, we will look at estimated after-tax costs of LTCI plans for a hypothetical client given these new tax rates.

2. Changes to other deductions that might affect LTCI tax savings
The state and local tax itemized deduction for individuals on the federal tax return has been changed under the new law. This could increase federal taxable income especially for those in high income tax states. As such, LTCI deductions may be more desirable than before to take on state income tax returns.

3. Changes to the CPI methodology for the Age Eligible LTCI Premium limits
The age-based annual deductibility limits changed from CPI to “Chained CPI.” This is unlikely to have a major impact. Overall Chained CPI has increased 2.11 percent annually since 2001 as compared to CPI, which has increased 2.33 percent annually. The Age Eligible LTCI limits are linked to the medical care component of CPI.

Inside the Numbers
Different entity types will likely yield different estimated dollar tax savings for a business owner paying LTCI premiums using the corporate checkbook:

  • Owner of a C Corporation = Premiums Deducted (not limited) x Corporate Tax Rate.
  • Two-percent-plus owners of an S Corporation = An amount equal to the S Corporation’s deducted LTCI premiums is pass-through income to the owner’s individual tax return. The business owner can then deduct the premiums (limited by dollar amount based on age) x Individual Tax Rate. The actual dollar tax savings will depend on many factors related to the owner’s overall individual tax return.

Let’s take a look at an example. A 60 year old couple (business owner and spouse) are looking to implement a long term care plan after having just finished taking care of one of their parents. They learn from their advisor that LTCI can not only provide significant asset protection, but the benefits received are tax-free. Both individuals are very healthy and have been pre-qualified for the best underwriting class. After a conversation to learn about the client’s needs, budget and desires, the advisor designed a long term care insurance plan that will cost approximately $2,500 per person, or $5,000 combined.  

Let’s see how much tax savings they could achieve by deducting the LTCI premiums.

First, let’s assume they own a C Corporation. As a result of Tax Reform, the highest federal corporate tax rate is 21 percent. Their premiums are fully deductible and they could save $1,050 ($5,000 x 21 percent). As a result of this deduction, the net cost of the LTCI plan after tax savings is essentially $3,950. 

Now, let’s assume they own an S Corporation. After Tax Reform their top federal individual tax rate is 37 percent. In 2018, based on their age (60), they are eligible to deduct up to $1,560 per person (or a combined $3,120) based on the Internal Revenue Code Section 213 shown in table 1.

The tax savings could therefore be about $1,154 ($3,120 x 37 percent). When they turn 61 in 2019, the eligible LTCI premium deduction limit may be higher. But, let’s assume that it will still be $4,160 per person (or a combined $8,320 for both of them based on the 2018 limits). They can deduct the combined $5,000 premium in full with a resulting tax savings of $1,850 ($5,000 x 37 percent). As a result of this deduction, the net cost of the LTCI plan after tax savings is essentially $3,150.

An owner of an S Corporation might be able to have a higher dollar tax savings because their individual tax rate is higher than the C Corporation tax rate.

In addition to the advantage of deducting LTCI premiums, using a 10-year premium payment option might maximize this opportunity, and benefit the owner and employees by having the plan fully paid up before retirement.  

In conclusion
Tax Reform, now more than ever, represents a great opportunity to approach tax advisors and business owner clients. There are roughly 28 million small businesses in the US. The potential opportunity within your own network is greater than ever before.

Before April 15: Do you have current LTCI clients that own a business, have long term care insurance, but are possibly not taking advantage of tax deductibility? You can add value to them by educating them on tax savings they might not know are available. 

After April 15: A great time to approach tax advisors! They’ve just completed prior tax year filings and have time to listen to how you can help them and their clients. 

Recently, I was speaking with someone whose CPA had not been utilizing the self-employed LTCI tax deduction on their own tax return!  Don’t let this happen to your clients or their advisors.  Become the go-to person in your community as a resource for everything related to long term care insurance planning.  

 

If you are aware of other Tax Reform changes that impact LTCI, drop me a note or send me an e-mail.  I’d love to hear from you! 

Funding A Tax-Advantaged Long Term Care Insurance Plan

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This is part three of the series on designing affordable LTCI plans using new visualization tools. Part One, Visualizing a Long Term Care Insurance Plan, appeared in the August, 2017, issue, and Part Two,  , appeared in the September, 2017, issue.

In part one of the series we discussed LTCI 2.0—A reboot of LTCI plans designed to protect against the escalating cost of long term care. In part two, we discussed one of the biggest opportunities in LTCI where business owners can often deduct the premiums paid for long term care as a business expense, yet still receive tax-free benefits.

In this conclusion to the three part series, we will bring these concepts into a visual framework that will allow us to analyze the tradeoffs of various funding alternatives to cover long term care expenses. We will also explore the 1035 exchange, a tax-advantaged way to fund LTCI.

Long term care is a risk that we all know needs to be funded. In the absence of LTCI coverage, the burden of long term care can shift to family and friends. For high net worth individuals, setting aside sufficient assets dedicated to pay future long term care expenses is one possible strategy. Unfortunately, self-insuring of future long term care expenses has its limits: Assets currently grow slowly in today’s low interest rate environment, especially if there are taxes to be paid on the accumulating funds.

LTCI plans can be an enhancement to self-insuring. Life/long term care combo products allow acceleration of the death benefit for long term care expenses. The most flexible of these products even provide for extension of LTCI benefits once the death benefit is exhausted. The extended coverage can provide up to three to eight times the premium. The client receives a tax-free death benefit if LTCI benefits are not used. In addition, the policy can be surrendered for a cash payment, typically equal to 80 percent of the premiums paid. These plans are often referred to as “asset-based LTCI.” Although less frequently utilized, there are annuities that can provide an extension of LTCI coverage, but typically only up to three times the premium.

Return of premium riders (ROP) upon death can be added to stand-alone LTCI plans. Functionally, these operate similarly to asset-based LTCI solutions. The ROP provides for all premiums to be paid back to the insured’s beneficiary as a death benefit if not used for long term care expenses. In addition, a cash surrender option can be added that allows the insured to surrender the policy and receive back 80 percent of premiums paid. These plans remove the fear of “use  it or lose it” by providing benefits regardless of whether the client uses long term care, dies, or needs access to the funds. LTCI with ROP has the flexibility to allow richer inflation protection, a full range of premium payment options, and lifetime benefits to provide full long term care risk transfer.

Stand-alone plans today are more robust than legacy LTCI. Rate increases are less likely because of conservative pricing. Paying premiums up front can mitigate the fear of rate increases. Although ROP does not preclude a rate increase, any extra costs would be returned to the beneficiary as an additional death benefit if not used for LTCI benefits. 

Table 1 analyzes the tradeoffs of long term care funding alternatives:

Plans need to be more price stable and still provide value at a reasonable cost to be mainstream solutions. We can assess the value of LTCI coverage using new visualization tools. Let us compare the value of the asset-based plan from Part 1 to the stand-alone plan from Part 2 for the age 50 couple that required long term care services at age 80. We will assume the couple has about $50,000 sitting in a bank account that they have set aside for future long term care expenses.

The couple asks their financial advisor how to most efficiently use the $50,000 to cover the risk of extended long term care expenses:

Option 1: They could self-insure. If we assume a tax-deferred five percent compounded return for 30 years and a 20 percent tax rate at the end of that period, the $50,000 will have accumulated to $182,878 after-tax. 

Option 2: They could purchase an LTCI plan with ROP that provides a combined 15 years of LTCI protection (five years for each insured and an additional five year shared care pool) if they both become chronically ill.  This plan provides up to $891,596 of LTCI benefits. One hundred percent ROP ($50,000) is paid to the beneficiary as a second-to-die death benefit if no care is needed. Eighty percent cash ($40,000) can be returned if they choose to surrender the policy.

Option 3: They could purchase a stand-alone LTCI plan that provides the same 15 years of LTCI protection, but a higher daily benefit amount for the same premium. This plans covers up to $1,486,010 of LTCI benefits, but nothing back if long term care is not used. The plan is guaranteed never to have a rate increase since it is all paid up front in one single premium.

We can visually see the tradeoffs in Chart 2. LTCI with ROP provides about five times the protection of self-insuring and stand-alone LTCI provides about eight times the protection of self-insuring.

Consumers have many choices for valuable LTCI solutions. The earlier advisors and clients plan for long term care needs, the more likely clients will qualify through underwriting. Unfortunately, it is easy to find reasons to delay planning (unless, of course, their advisors or employers utilize LTCI business deductibility).

Fortunately, there is still substantial value even if the clients have waited until closer to retirement. Let us analyze the same scenario, but assume the plan is implemented 10 years later, when they are each 60. We will continue to assume the couple becomes chronically ill at age 80, but now with only 20 years to fund the LTCI plan.

Compared to self-insuring, there is still almost five times the maximum LTCI protection with ROP and almost nine times with stand-alone LTCI as shown in Chart 3.

Given the clients are nearer to retirement, they may have more assets to fund the LTCI plan. This may include cash, investments, life insurance, and annuities. While most LTCI plans are funded with cash, Congress opened the door for new funding sources starting in 2010. The Pension Protection Act (PPA) expanded the definition of tax-free 1035 exchanges to include the use of life insurance or annuity cash values to fund stand-alone LTCI plans.

Many insurance advisors are aware of 1035 exchanges that can fund life/long term care policies from legacy life insurance. However, there is a bigger opportunity that has just begun to be utilized. Using tax-deferred annuities to fund stand-alone LTCI offers the additional benefit that gains in the annuity can now be used to fund the LTCI premium. The gains would normally incur ordinary income tax upon surrender or death. Effectively, the annuity has been exchanged into an LTCI plan that is fully paid up after applying the cash value toward a single premium.

Let us reexamine our age 60 couple who waited 10 years to purchase their LTCI coverage. They own a joint annuity that has a $50,000 cash surrender value, which they purchased several years ago. The annuity had an original cost basis of $25,000 and has accumulated $25,000 of deferred gains. If their income tax rate is 35 percent, the current tax liability on the gains would be $8,800. They can choose to use the full $50,000 through a 1035 exchange to fund an LTCI plan without incurring the $8,800 tax liability. After the exchange is complete, there is almost $1 million of total benefits available under the LTCI plan should they both become chronically ill 20 years later. The value of this approach can be seen visually in Chart 4.

These are many variations on this 1035 exchange theme:

  • Although LTCI with ROP can be purchased, a tax advisor needs to be consulted on the tax ramifications of the 1035 exchange after the residual ROP is paid to the designated beneficiary.
  • Many types of tax-deferred policies can be used with the primary requirement being that the owner(s) and insured(s) match at the time of the policy exchange.
  • Partial exchanges can be taken out of annuities, but a life insurance policy may need to be split first and not have loans outstanding.
  • Although annuity or life insurance policies cannot be 1035 exchanged from a qualified vehicle (e.g. 401k or IRA), the after-tax distributions can be used to pay the LTCI premiums.

What a time to become a long term care planning expert. Today, more than ever, clients are acutely aware of the need. LTCI plans can provide a wide variety of customizable solutions. Yet, many financial and tax advisors do not realize that stand-alone plans can deliver tremendous value, mitigate rate increases, receive return of premium, provide tax deduction for business owners, and be funded with annuities, life insurance, or even health savings accounts (HSAs). In fact, middle-market clients in many states are eligible for LTCI policies using state approved partnership programs that match the LTCI benefits received with an equal amount of asset disregard for Medicaid planning purposes. Exploring these new frontiers can provide a significant competitive advantage for insurance advisors seeking to grow their practices. 

Carving Out A Long Term Care Insurance Plan

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This is part two of the series on designing affordable LTCI plans using new visualization tools. Part One Visualizing a Long Term Care Insurance Plan appeared in the August 2017 issue of Broker World.

In part one of the series we discussed LTCI 2.0 – A reboot of LTCI plans designed to mitigate the escalating risk for long term care costs. Let’s run down the list of LTCI objections and recently available solutions shown in table 1:

These last two solutions, Executive Carve Outs and 1035 Exchanges, represent the biggest opportunities in many years to reinvigorate the LTCI market. In this article, I will dive into Executive Carve Outs with new visually interactive tools. I will cover 1035 Exchanges in the next article as part three of this series.

The majority of LTCI planning today occurs between the ages of 45 and 65 as individuals begin to think about their retirement needs. Many have personally experienced caregiving challenges, financing strains, and emotional fatigue from providing long term care for their parents. Most are still in good health. Often, they have just finished raising their own children and paying for family obligations. It is time for them to focus on their own retirement plans. Now is the perfect time to begin the long term care planning conversation.

The children who step forward to plan for the care of the parents are oftentimes successful business people. They have often funded their own qualified investment vehicles such as 401(k) plans to the maximum levels. LTCI is the perfect complement to protect these retirement assets. The risk conversation about outliving wealth has become more relevant in recent years as we have seen a generational change in retirement plans from defined benefit to defined contribution, which shifts longevity risk from corporations to individuals. 

Fortunately, the IRS tax code can come to the rescue. Owing to an underutilized section of the tax code,1 business owners can deduct LTCI premiums as a business expense and still receive their LTCI benefits tax-free. This is unique to the LTCI plan, which is classified as health insurance. This means LTCI enjoys the same benefits for business owners as medical insurance when it is purchased through the business. Unlike disability income insurance, virtually all LTCI policies also enjoy special tax-qualified status, where benefits are generally received tax-free.2  

The opportunity originated from HIPAA in 1996, which clarified the definition and treatment of tax-qualified LTCI. For C-Corporations, the IRS allows full deductibility of LTCI premiums. This means that nearly two million C-Corps can offer LTCI plans to their owners, key executives, and employees without limitations on the deductibility. LTCI plans are allowed to be offered selectively to any or all employees in the organization and their spouses or dependents. Often times, C-Corps will begin by offering these plans just to the owners or key executives. In later years, after observing the value, they roll it out to all employees.

There is an even bigger and mostly unrecognized opportunity that has emerged over the last few years. The 25-30 million small businesses in the U.S., including S-Corporations, Partnerships, and Sole Proprietors can benefit from similar unique tax advantages. This includes small family owned businesses, or professional businesses that doctors, lawyers, or accountants, organize to limit personal liability exposure. The main difference between C-Corporations and these pass-through entities3 is the deduction is limited annually  to the below table in IRC section 213

Today’s tax deductibility under these age based limits is much greater than ever before. This is because the IRS increases these limits annually, based on the healthcare CPI index. On average, the annual increase has been around three percent, but in 2017 the limit increased by five percent. The cumulative effect of 20 years worth of these increases has made small business tax deductibility for LTCI premium more than double its original levels. Simultaneously, the average LTCI premium purchased has stayed relatively constant. This seems surprising to many of those who are not immersed in LTCI sales, yet it is intuitive once you consider that the average purchase today covers three to five year benefit periods instead of lifetime and three percent compound inflation protection instead of five percent.

Let’s revisit the sample age 50 couple from part one of this series. The two individuals were able to purchase significant LTCI coverage, composed of a combined $742,998 of asset protection with return of premium upon death and an 80 percent cash surrender option. The cost was only $1,589 per year for both of them combined. Over the life of the policy, maximum tax-free benefits received were up to 15.6 times the paid premium if both individuals qualified as chronically ill after satisfying their 90-day deductible periods. If the couple did not use their LTCI, they received their premiums back as a return of premium death benefit.

Now let’s assume that the wife is the owner of her small business. She is informed by her insurance advisor that both her and her spouse’s LTCI can be purchased as a tax-deductible business expense just like her health insurance. Also, her insurance coverage will be fully paid-up before she retires by using the 10-pay premium option. If we use the same sample LTCI benefit structure, substitute 10-pay for lifetime pay, and remove the return of premium option, the cost of the plan would be $2,668, now paid only over ten years. Under the new plan design, the couple pre-tax has maximum benefits of up to 27.9 times their cost as shown on the left-side of the graphic (on page 28).

If we assume that the couple’s individual tax rate is 35 percent, they can effectively save an additional 33.5 percent by paying their LTCI premiums using the corporate checkbook! The couple receives the value of up to a total of $742,998 of LTCI benefits with an after-tax cost of only $17,736 as shown on the right-side of the graphic. This results in maximum benefits of up to 41.9 times after-tax. In summary, all except for $1,128 of their premiums may be deducted as a business expense.

Details for this example projected each calendar year are shown below, where the couple deducts the premiums on their joint tax return as a self-employed health insurance deduction (line 29 of the 1040) up to the age eligible limits. The couple is able to deduct $770 per person or $1,540 in calendar year 2017. They can deduct up to $1,530 per person and the full $2,668 in calendar 2018 and beyond. 

An even bigger opportunity is available for business owners as they edge closer to retirement, because they are now allowed to deduct up to $4,090 per person upon reaching age 61. This means they can purchase a policy with over three times as much coverage as the illustrated policy starting at age 61, and still receive the majority of the tax savings. It is difficult to picture a situation where a business owner would choose to self-insure instead of buying LTCI coverage, especially when you project future increases to the IRC section 213 limits.

It is important to distinguish the difference in tax treatment for a small business owner compared to an individual taxpayer. IRC 213 deductions are available on the first dollar of premium for a small business owner as an above the line self-employed deduction. This compares to an individual who would be required to itemize the deduction as a medical expense, which must exceed 10 percent of the taxpayer’s Adjusted Gross Income (AGI) before any is allowed. Even this limited deduction will be minimized if their income is too high or if they fall into the alternative minimum tax bracket.

Keep in mind that customized plan design based on the client’s target budget and needs is the first priority. Paying with the corporate checkbook adds another incentive. The significant extra tax savings is the secret sauce that will encourage the client to finalize their LTC planning this year, so they can begin enjoying the deductibility.

The majority of trusted agents and advisors are unaware that this opportunity exists. The first time they hear about it is a magical aha moment. Just the solution that they have been looking for to protect against the risk that is front of mind. If you can partner with these planning experts, whether they are financial advisors, CPAs, employee benefits advisors, estate planners, tax attorneys, or life/health/P&C agents, this big idea can become a major part of your practice. In fact, you will often find that your first “clients” will be the self-employed independent agents or advisors themselves. Which begs the question, have you considered your long term care plan? 

 

References

  1. US Code 7702B: https://www.law.cornell.edu/uscode/text/26/7702B. IRC Section 105: https://www.law.cornell.edu/uscode/text/26/105. IRC Section 106: https://www.law.cornell.edu/uscode/text/26/106. IRC Section 162: https://www.law.cornell.edu/uscode/text/26/162. IRC Section 213: https://www.law.cornell.edu/uscode/text/26/213
  2. Always consult your client’s tax advisor because every tax situation is unique. State and local tax rules may differ.
  3. Less than 2% owners of an S-Corp receive the full deductibility of a C-Corp

Visualizing A Long Term Care Insurance Plan

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The first in a three part series on LTCI planning solutions

We are in the midst of a renaissance in long term care planning awareness. Increasing longevity around the world has given virtually everyone a personal experience with someone who can no longer take care of themselves. Alzheimer’s and related dementias, once the unicorn of final outcomes, has become one of the most common causes of death for those experiencing an extended care event. The ongoing discussions in congress about defunding Medicaid have brought to light that most of the government Medicaid spending is for long term care costs—not just those in poverty. Between the direct payments by Medicaid together with the indirect costs of informal caregiving, more than $1 trillion is being allocated annually to long term care. This amount is increasing much faster than the rate of inflation.

Yet, few are aware that there are affordable insurance tools that, together with government incentives, provide the foundation for a solid long term care plan. Traditional LTCI has seen a rebirth where version 2.0 now offers:

  • Price guarantees in the form of single pay and risk mitigation with 10-pay options;
  • Coverage guarantees with lifetime benefits now available;
  • Return of premium options that eliminate the concern of “use it or lose it;”
  • Reduced likelihood of rate increases;
  • LTCI plans that can be funded like health insurance as a tax deductible business expense; and,
  • LTCI plans paid via a 1035 Exchange using existing non-qualified annuity or life insurance cash values where both principal and future deferred tax gains can pay for LTCI premiums.

Life insurance has also experienced a reboot with innovation in a myriad of LTC and chronic illness riders that enhance the core life coverage. In fact, there are now so many options that even a sophisticated financial advisor can face analysis paralysis and end up providing the wrong solution or even none at all.

This makes long term care expertise a valuable asset for those agents and advisors who can bring proactive solutions to their clients. Investments in insurance technology now allow us to take a complex planning concept and break it down into its fundamental parts. Tools exist for the first time that allow agents to visually interact with potential LTCI solutions by instantaneously displaying the value proposition and customizing a plan specific to the client’s budget and needs.

Ever heard an advisor say that LTCI is too expensive? The LTCI plan shown in the chart for a healthy 50 year old couple delivers:

  • A combined premium of only $1,589 per year for a five year benefit period for each, with a third five year benefit pool that either or both can use.
  • Three percent annual compound inflation protection.
  • Up to 15.6 times the paid premium in the form of tax-free benefits if both individuals qualify as chronically ill after satisfying their 90-day deductible periods.
  • Return of premium death benefit (second-to-die) with a cash surrender option equal to 80 percent of all premiums paid, if LTCI benefits are not used.
  • The option to make payments up front, either in one guaranteed single premium of $42,709 with return of premium included, or $25,574 without the return of premium option.

Take a look again at how affordable the joint premium is for this couple. A comprehensive LTCI solution for less money than this couple might be paying for their term life insurance policies. You can even buy a policy for as little as a few hundred dollars per year that delivers tremendous value. The policy can be designed to be Partnership qualified in most states just by including the three percent inflation option. This allows a much larger Medicaid asset exclusion once the LTCI policy benefits are exhausted. Beyond  the financial benefits, even the most basic policy provides the same rich high end extra features, like help with a plan of care, when the family needs it the most.

LTCI is often perceived as too expensive because many agents and advisors have skipped the initial step of assessing their client’s budget. In the search for a middle market solution, many agents have overlooked the one that currently exists. Amazingly, this solution actually looks similar to the government funded Class Act proposed a few years ago, which was designed to provide a basic $50-100/day benefit. Unfortunately, the Class Act was never implemented because of the fatal design flaw of being guaranteed issue, but using a voluntary purchase design. This may sound familiar to the issues faced today in the proposed changes to the Affordable Care Act.

Luckily, the private market allows us to create a truly affordable plan, by removing the guaranteed issue feature. It only requires trusted advisors to reach out to their healthy clients rather than wait for their less healthy ones to reach out to them. A pool of healthy individuals results in a stable risk pool, which will collectively benefit everyone in the pool. This allows the LTCI planning concept to succeed where the Class Act failed.

Are some of your clients no longer in good health?

This is where innovation outside of traditional LTCI now plays a role. There are several new products ranging from life insurance with long term care riders to chronic illness riders to short term care insurance and, finally, to substandard annuities designed to help stretch the resources of those who cannot qualify for the stand-alone LTCI solutions. These plans complement each other if you or your long term care expert partner first perform a health assessment of the client.  Regardless of your client’s health, there exists a plan for them—even for a client already in poor health or for those already receiving care.

Ever heard an advisor recommend that the client self-insure the LTCI risk?

This probably falls in the category of hoping that it won’t happen, and hope is not a plan at all. Although LTCI now can deliver the full cost of care for an unlimited length of claim, you may want to consider buying a slimmer plan—even for an affluent client.

Consider some of these advantages:

  • The family will have guidance at time of claim to construct a plan of care.
  • LTCI benefits buy time and leverage with the care provider.
  • LTCI benefits are received tax-free.
  • Avoiding unexpected costs of selling assets with deferred tax liability or selling illiquid assets at less than their fair market value, such as a home, to pay for care.
  • Preserving assets for the healthy spouse or children.
  • Premiums may be paid with an implicit tax savings when funding through a business or by using existing non-qualified life insurance or annuity cash values instead of paying with after-tax cash.

Parts two and three of this series will focus on these last concepts where amazing new tax opportunities exist to further incentivize clients to plan for their full LTCI coverage while they still have the most available options.