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Ohio National

Ohio National Mutual Holdings, Inc. (“ONMH”) and its wholly owned subsidiary Ohio National Financial Services, Inc. (collectively, “Ohio National” or “the Company”), a leading provider of financial services, today announced that the ONMH’s Board of Directors has unanimously approved a strategic transaction with Constellation Insurance Holdings, Inc. (“Constellation”). This includes the conversion of ONMH to a stock company and the issuance of all of its newly issued stock to Constellation pursuant to a sponsored demutualization. Constellation, an insurance holding company, is backed by Caisse de dépôt et placement du Québec (“CDPQ”) and Ontario Teachers’ Pension Plan Board (“Ontario Teachers’”), two of the world’s largest, premier, long-term institutional investors.

This transaction will strengthen the Company’s financial position, enhance its market position, will facilitate future growth and will augment the capital strength of Ohio National and its insurance company subsidiaries.

The sponsored demutualization, which is subject to various regulatory approvals, including the approval of the Ohio Director of Insurance, and the approval of ONMH’s members, provides for Constellation to fund cash payments or policy benefits, in the aggregate amount of $500 million, to be paid or provided to eligible members in exchange for the extinguishment of their membership interests in ONMH. Additionally, as part of the transaction, Constellation and its investors are providing a commitment to infuse an additional $500 million of capital over a four-year time period following the closing of the transaction, further strengthening Ohio National’s capital position and its ability to fulfill its obligations, as well as to invest in the future of the business.

Barbara A. Turner, president and CEO of Ohio National, stated, “Over the past several years, we have been taking deliberate actions to ensure that our business is well positioned for the future and that our policyholders and associates are part of a stable and growing company. In the midst of a challenging economic environment, historically low-interest rates, increased regulatory costs and pressure for the entire industry, Ohio National is taking this next logical step to fortify the business with additional capital and a more flexible capital structure. This will further unlock our opportunities and enable us to mitigate risk while investing in the future growth of the business.”

Turner continued, “For our associates, network of financial professionals, policyholders and the community, the solidified capital structure and increased flexibility afforded by this transaction enhance the inherent value of our Company. It also expands our ability to seize growth opportunities and respond to varying market conditions, resulting in a stronger, more responsive and innovative company that is well positioned for the future.”

Anurag Chandra, founder, chairman and CEO of Constellation, added, “Ohio National is an impressive company with tremendous potential. We believe this strategic transaction can have a transformative impact on Ohio National’s strategic and financial position, capital access, and financial strength ratings which can help unlock the Company’s latent potential. We look forward to partnering with Barbara and her management team, as well as with Agam, to help accelerate the Company’s organic and inorganic growth trajectory and build Ohio National into a market leader in the life insurance and annuity industries.”

Agam Capital Management, LLC (“Agam”), an insurance solutions provider and strategic partner to Constellation, brings substantial variable annuity risk management and insurance industry expertise, which significantly strengthens Ohio National’s ability to capitalize on inorganic growth opportunities.

Agam’s co-founders, Chak Raghunathan and Avi Katz, said, “This strategic transaction will position Ohio National to capitalize on growth opportunities in the life insurance and annuity industries. We expect to leverage Agam’s industry leading asset liability management and enterprise risk management expertise to empower strategic decision making as the Company looks toward its next phase of growth.”

Upon closing of the transaction, Ohio National will maintain its management team and brand, and will continue to be headquartered in Cincinnati, Ohio.

The transaction is subject to customary conditions, including regulatory approvals and ONMH’s member approval. It is anticipated that the transaction will close in the second half of 2021.

Sidley Austin LLP is serving as legal counsel to Ohio National. Hogan Lovells US LLP is serving as counsel to the Directors of Ohio National. Keefe, Bruyette & Woods, A Stifel Company, is serving as financial advisor to Ohio National and its Board of Directors. Debevoise & Plimpton LLP is serving as legal counsel to Constellation.

Since 1909, Ohio National has been committed to helping individuals, families and businesses protect what matters most. Through our network of financial professionals across 49 states (all except New York), the District of Columbia and Puerto Rico and through affiliated operations in South America, we provide insurance products that help our policyholders achieve financial security and independence. As of December 31, 2020, its affiliated companies had $41.2 billion total assets under management. Products are issued by The Ohio National Life Insurance Company and Ohio National Life Assurance Corporation. Recognized as a Leader in Gender Equity by Queen City Certified.

Constellation is an insurance holding company targeting acquisitions of life and P&C insurers based in North America, with the strategic intent of building a substantial, highly rated and conservatively managed multi-line insurance business backed by long-term institutional capital. Constellation’s founding investors and equal partners, CDPQ and Ontario Teachers’ are two of the largest long-term institutional investors in North America, managing a total of over CA$500 billion in net assets, including over CA$80 billion in private capital investments.

Caisse de dépôt et placement du Québec (CDPQ), invests constructively to generate sustainable returns over the long term. As a global investment group managing funds for public retirement and insurance plans, they work alongside their partners to build enterprises that drive performance and progress. They are active in the major financial markets, private equity, infrastructure, real estate and private debt. As at December 31, 2020, CDPQ’s net assets total CA$365.5 billion. For more information, visit cdpq.com, follow them on Twitter or consult their Facebook or LinkedIn pages.

The Ontario Teachers’ Pension Plan Board (Ontario Teachers’) is the administrator of Canada’s largest single-profession pension plan, with CA$204.7 billion in net assets (all figures at June 30, 2020 unless noted). It holds a diverse global portfolio of assets, approximately 80 percent of which is managed in-house, and has earned an annual total-fund net return of 9.5 percent since the plan’s founding in 1990. Ontario Teachers’ is an independent organization headquartered in Toronto. Its Asia-Pacific regional offices are in Hong Kong and Singapore, and its Europe, Middle East and Africa region office is in London. The defined-benefit plan, which is fully funded as of January 1, 2020, invests and administers the pensions of the province of Ontario’s 329,000 active and retired teachers. For more information, visit otpp.com and follow us on Twitter @OtppInfo.

Agam was founded in 2016 by Avi Katz and Chak Raghunathan, senior executives at Apollo and Aflac, with deep backgrounds in insurance, investments and risk management. Agam is a strategic insurance solutions provider with a differentiated proprietary Asset-Liability Model (“pALM”) powering its analytical process. pALM enables and empowers decision makers by providing a clear and accurate analysis of their balance sheet efficiency and capital usage profile. Agam has a deep team of multi-disciplinary specialists with offices in Teaneck, NJ and Mumbai, India.

SBLI

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Greg Melton, assistant vice president of Product Marketing at SBLI (The Savings Bank ​Mutual Life Insurance Company of Massachusetts), has been named to the Community Leadership Board of the New England chapter of the American Diabetes Association (ADA), bringing his expertise and support to help the ADA in its mission to improve the lives of millions of Americans living with diabetes and prediabetes.

Melton has over 25 years of international consulting and corporate experience with expertise in strategic planning, marketing research, marketing communications, product development and sales distribution for a variety of companies including Lloyds Bank, AXA, John Hancock and PWC. He earned a B.A. (Hons) Business Studies degree from Middlesex University in the UK and various higher-level professional qualifications from the Chartered Institute of Marketing. Melton has lived with type 1 diabetes since the age of six and brings a personal passion to the ADA mission.

“With more than 1.2 million individuals throughout New England living with diabetes, we are thrilled to welcome Mr. Melton,” said Susan Sarro, executive director New England at the American Diabetes Association. “His leadership within the community will be a valuable addition to helping reach more New Englanders affected by diabetes.”

“I am proud to congratulate Greg on his appointment to the Community Leadership Board of the American Diabetes Association’s New England Chapter,” said SBLI President and CEO, James Morgan. “Greg has a personal dedication and commitment to the ADA, and SBLI is pleased to join him in supporting the great work done every day by this organization.”

For over 110 years, SBLI (The Savings Bank Mutual Life Insurance Company of Massachusetts) has specialized in providing hassle-free, affordable life insurance. Whether it be term life, whole life or a plan that combines the two, we offer dependable protection at a fair price.

Every day more than 4,000 people are newly diagnosed with diabetes in America. More than 122 million Americans have diabetes or prediabetes and are striving to manage their lives while living with the disease. The American Diabetes Association (ADA) is the nation’s leading voluntary health organization fighting to bend the curve on the diabetes epidemic and help people living with diabetes thrive. For nearly 80 years the ADA has been driving discovery and research to treat, manage and prevent diabetes, while working relentlessly for a cure. They help people with diabetes thrive by fighting for their rights and developing programs, advocacy and education designed to improve their quality of life. Diabetes has brought us together. What we do next will make us Connected for Life. To learn more or to get involved, visit diabetes.org or call 1-800-DIABETES (1-800-342-2383). Join the fight with us on Facebook (American Diabetes Association), Twitter (@AmDiabetesAssn) and Instagram (@AmDiabetesAssn).

Allianz Life

Allianz Life Insurance Company of North America (Allianz Life) recently announced that Jasmine Jirele has been named president and CEO of Allianz Life, succeeding President and CEO Walter White, who will retire December 31, 2021.

Jirele’s leadership experience spans strategy, product innovation, marketing, operations, and digital and experience management. She has served as Allianz Life’s chief growth officer since 2018, where she is responsible for defining the company’s growth strategy, including its expansion into new markets, and leading product innovation, marketing, communications, Allianz Ventures and enterprise agile.

“Jasmine brings a compelling combination of strategic vision, deep customer and industry insight, and digital transformation that will help continue to advance Allianz’s growth and its mission of helping its customers secure their future,” said Jackie Hunt, member of the Board of Management of Allianz SE, Asset Management, U.S. Life Insurance. “She is a thoughtful and pragmatic leader who is committed to our customers, partners, employees and the community.”

Prior to rejoining Allianz Life in 2018, Jirele was an executive vice president within Wells Fargo’s Consumer Bank division, and was previously a senior vice president in Wells Fargo’s Wealth and Investment Management division. She also held various leadership roles in marketing, product innovation and operations at Allianz Life. She sits on the board of directors at College Possible and serves as an advisor for the Equity, Diversity, and Inclusion Committee at the Washburn Center for Children. Jirele holds a B.A. in business and journalism from the University of St. Thomas and an MBA from Hamline University.

Current President and CEO Walter White will step down from his role effective September 1, and will retire as of December 31, 2021. He will stay actively involved with Allianz Life after his retirement, and will be nominated to serve as an independent director on the Allianz Life Insurance Company of North America Board of Directors. Jirele will assume the role of president and CEO as of September 1, subject to independent auditor and standard regulatory filings.

“Walter leaves Allianz Life with a legacy of growth, innovation and care,” said Hunt. “With a forward-thinking mindset, he propelled Allianz Life’s growth over the past decade with competitive, unique products that deliver strong consumer value, while also demonstrating the critical role that businesses need to play to positively impact their communities.”

Allianz Life Insurance Company of North America, one of the FORTUNE 100 Best Companies to Work For® and one of the Ethisphere World’s Most Ethical Companies®, has been keeping its promises since 1896 by helping Americans achieve their retirement income and protection goals with a variety of annuity and life insurance products. In 2020, Allianz Life provided additional value to its policyholders via distributions of more than $10.1 billion. As a leading provider of fixed index annuities, Allianz Life is part of Allianz SE, a global leader in the financial services industry with approximately 150,000 employees in more than 70 countries. Allianz Life is a proud sponsor of Allianz Field® in St. Paul, Minnesota, home of Major League Soccer’s Minnesota United.

CG Financial Group

Charlie Gipple, owner of CG Financial Group and long-time industry expert on annuities, life insurance, long term care planning, presentation skills, and sales strategies has announced the launch of “The Retirement Academy” on April 5th, 2021. The Retirement Academy is an online training platform for agents, registered reps and broker dealers that is very video-heavy and ranges from remarkably simple product explanations and sales strategies to more technical matters like carrier product hedging and tax strategies.

The 250 training videos and 70 expert-level articles that are a part of the training curriculum are divided among six different “Modules,” from Module 1 (Practice Management) through Module 6 (The Academians’s Blog). Drip email training is also employed for members of the Retirement Academy to enhance the comprehension and retention of the material taught.

Gipple cited the huge opportunities that exist for annuity producers to become fluent in life and long term care planning, and for life and long term care producers to become fluent in annuities. He also cited the huge opportunities that broker dealers would have by plugging their registered reps into an education platform when it comes to insurance. It would also lead to more compliant insurance business. Gipple stated that The Retirement Academy harnesses all the above opportunities in addition to homing in on practice management and “virtualizing” the practices of the financial professionals.

“By year-end, the content will likely double from where it will be at launch on April 5th. However, it is not about quantity, it is ultimately about quality. You can’t find this kind of material in a brochure,” says Gipple. “The three product lines of annuities, life, and long term care hybrid products are exactly what many consumers need today. However, the products have never been more complicated to understand from the standpoint of an agent, rep, or broker dealer. The Retirement Academy is groundbreaking because it demystifies these products in a simple manner, which instills confidence and understanding. Furthermore, financial professionals need to know the language and ideas to use with these products, which the academy also addresses.”

CG Financial Group and The Retirement Academy will operate as stand-alone entities. For more information, visit www.retirement-academy.com.

After spending 20-years in various executive roles in the insurance industry, Charlie Gipple founded CG Financial Group in 2019. CG Financial Group has quickly become a well-known brand in the insurance industry among financial professionals. As a full-service Independent Marketing Organization (IMO), CG Financial Group helps financial professionals throughout the entire process, from prospecting all the way through to ensuring the financial professional gets paid. CG Financial Group is unique in its training strategies and in helping agents, reps, and broker dealers become fluent in annuities, life insurance, and long term care planning solutions.

Foresters

Foresters Financial™, the fraternal life insurer quietly disrupting financial services, today announced it has worked with illustrate inc, to launch Foresters Mobile Quote, a secure life insurance quoting app. It is available to Foresters over 75,000 producers across the U.S. through the Apple App Store® and the Google Play Store.

A powerful sales tool, Foresters Mobile Quote utilizes illustrate inc’s proprietary OPUS Mobile solution, for the convenience and familiarity of a downloadable app, with extensive functionality and features. Customized to Foresters requirements, including multi-channel distribution, Foresters Mobile Quote enables producers to generate quotes across the extensive term, whole life, and universal life product lines. In addition, it is a resource and communication hub, providing access to marketing information, product specifications, push notifications, and other resources. The solution is configurable and highly secure, with built in integration to other Foresters applications.

Matt Berman, president of Foresters Financial’s U.S. business, said, “Foresters is a nearly 150-year-old member-based organization dedicated to the well-being of everyday families, which is quietly disrupting life insurance. Foresters Mobile Quote is the lates evidence of this, as we continue to deliver turnkey-decisioned product offerings supported by state-of-the-art mobile tools.”

Added President of illustrate inc Lyndon Edwards, “OPUS Mobile is targeted towards individual life insurance carriers and delivers a mobile solution that goes beyond the next level. In addition to the core powerful calculation and presentation capabilities, it has been designed to include features and functionality to exponentially expand its value to the user and the sales process. We are proud to continue our long-term partnership with Foresters and the launch of Foresters Mobile Quote is a testament to the level of skill, collaboration and excitement from both of our teams.”

Life Insurance with a Larger Purpose
Bringing a better, new normal to everyday North American families, Foresters offers a suite of unique member benefits, redefining the conventional life insurance model.

Foresters member benefits1 include opportunities for scholarships, orphan benefits, community volunteer grants, online wills and other legal documents, Lifelong Learning, and more.

Foresters Financial is quietly transforming the life insurance industry across the U.S. and Canada by enriching the lives, communities, and overall well-being of its members. Agents and members alike appreciate the turnkey-decisioned product offerings and end-to-end digitized processes that make it easy to get life insurance without traditional medical exams. State-of-the-art mobile tools help agents deliver tailored plans to prospective and current members. Unique to fraternal life insurers, Foresters offers a suite of member benefits, redefining the conventional life insurance model and bringing improved financial security and overall wellness to everyday North American families. Foresters recently acquired Canada Protection Plan to bolster its leadership in distribution across Canada. Foresters Financial includes The Independent Order of Foresters, the oldest non-denominational fraternal benefit society. For 20 straight years, The Independent Order of Foresters has received an “A” (Excellent) rating from A.M. Best.2

For more information please visit www.foresters.com.

Established in 1989, with offices in Toronto and Kansas City, illustrate inc has been building and delivering powerful and innovative web-based POS software solutions—including quoting, illustrations, and eApps—for the North American life insurance industry, enabling carriers of any size to embark on, extend, or enhance their digital transformation.

To learn more about illustrate inc’s OPUS Mobile solution, visit illustrateinc.com/opus mobile.

™Foresters Financial, Foresters, and Helping Is Who We Are are trade names and/or trademarks of The Independent Order of Foresters (a fraternal benefit society, 789 Don Mills Rd, Toronto, Canada M3C 1T9) and its subsidiaries.

  1. Description of member benefits that you may receive assumes you are a Foresters member. Foresters Financial member benefits are non-contractual, subject to benefit specific eligibility requirements, definitions and limitations and may be changed or cancelled without notice or no longer available.
  2. The A.M. Best ratings assigned on August 5, 2020, reflect overall strength and claims-paying ability of The Independent Order of Foresters (IOF). An “A” (Excellent) rating is assigned to companies that have a strong ability to meet their ongoing obligations to policyholders and have, on balance, excellent balance sheet strength, operating performance and business profile when compared to the standards established by A.M. Best Company. A.M. Best assigns ratings from A++ to F, A++ and A+ being superior ratings and A and A- being excellent ratings. In assigning the ratings for IOF, A.M. Best stated that the rating outlook is “stable”, which means it is unlikely to change in the near future. See ambest.com for latest ratings.

Genworth

Despite the efforts of long term care providers to absorb many of the costs associated with COVID-19 as they put their own lives at risk to care for their clients, long term care costs increased substantially this year, particularly for assisted living facilities and in-home care, according to Genworth’s 17th annual Cost of Care Survey.

Over the course of a single year, the cost of care increased as follows:

  • Assisted living facility rates increased by 6.15 percent to an annual national median cost of $51,600 per year.
  • Homemaker services, which includes assistance with “hands-off” tasks such as cooking, cleaning and running errands, has increased 4.44 percent to an annual median cost of $53,768,1 followed closely by the cost of a home health aide, which includes “hands-on” personal assistance with activities such as bathing, dressing and eating, which has increased 4.35 percent to an annual median cost of $54,912.2
  • The national median cost of a semi-private room in a skilled nursing facility rose to $93,075, an increase of 3.24 percent, while the cost of a private room in a nursing home increased 3.57 percent to $105,850.

Why Rates Are On the Rise
In a supplemental study to better understand why costs are rising, Genworth researchers conducted follow-up online discussions with owners and senior administrators of 79 long term care providers across the country. Participants spoke with pride about the selflessness and resiliency of their staffs as they stepped up to meet the challenge of caring for their clients amid the risks posed by COVID-19, and they outlined the market dynamics that are forcing them to increase the cost of care they are providing under these extraordinary circumstances.

“They told us that the same factors responsible for the continuing increase in long term care costs in recent years—a shortage of workers in the face of increasing demand for care, higher mandated minimum wages, higher recruiting and retention costs, and an increase in the cost of doing business, including regulatory, licensing and employee certification costs—were made even worse by the pandemic,” said Gordon Saunders, senior brand marketing manager at Genworth who manages the Cost of Care Survey.

“Providers have been competing with higher-paying, less-demanding jobs for years, but with COVID-19, they told us it has become much more difficult to recruit and retain care professionals because of factors such as concerns about exposure to COVID-19 and parents needing to stay home with school-age children,” Saunders said.

As a result, providers have had to raise wages—in some cases offering hazard pay of up to 50 percent more for workers caring for COVID-19-sickened clients—and increase spending for training on new safety procedures, testing, purchase of personal protective equipment (PPE) and cleaning supplies and benefits, such as free child care to attract and retain staff. Although many providers contacted by Genworth said they were trying to absorb these new costs, more than half (62 percent) predicted that they would eventually be forced to raise rates in the next six months with 43 percent saying those increases would top five percent or more.

Bright Spots For Home Care
In subsequent, separate conversations with CEOs of two national home care companies, the executives acknowledged that while COVID-19 has created serious challenges for the industry, the pandemic has also produced a few bright spots, namely the recognition that home care is an equally valued part of the healthcare delivery system and the acceleration of technology that has made their services better and safer.

“The pandemic has shined a bright spotlight on the value of home care,” said Jeff Huber, CEO of Home Instead Senior Care, based in Omaha. “We can increase the capacity of the healthcare delivery system. The hospital of the future looks a lot like your living room. As a part of a value-based care package, we can reduce costs, admissions, readmissions, and overall usage of the healthcare system. And, we can keep clients safer and improve the quality of life for the whole family by keeping sons and daughters in the workforce while we care for their parents.”

He said the pandemic has also accelerated adoption of technology that allows his company to onboard and train new caregivers and continue to train them remotely. Home Instead Senior Care also is bringing digital capabilities into the home that connect care professionals with their clients and families, which effectively extends the care team and enables the company to quickly attend to any issues that arise in the home.

Seth Sternberg, CEO of Honor, one of the largest owned and operated home care companies in the U.S., has seen average hours of home care increase from 35 to 45 hours per week among his clients during the pandemic, driven by more acute needs, fear of contracting COVID-19 in a communal care setting, and everyday tasks becoming riskier than they used to be, such as shopping for groceries.

He said his company has invested in new infection prevention protocols, as well as technology that allows it to quickly backfill care professionals who may not be able to come to work, mitigating the challenges of reduced availability of care professionals. Honor has built out additional COVID-19 response programs, including investment in PPE, training and additional paid time off for caregivers.

“The COVID-19 pandemic has underscored the need for technology to help enhance safety and reliability in home care,” he said. “This year we added new protocols into our technology platform specifically to meet those needs. Some of the additional features include pre- and post-visit wellness checks, replacement staffing tools and contact tracing. These enhancements added significant upfront costs, but they are worth doing because they have enabled more older adults to live independently at home–and will keep people safer well beyond the end of the pandemic.”

Genworth’s Cost of Care Planning Resources
“COVID-19 has also underscored the need to plan ahead for long term care, considering both where we want to receive care as well as how we will pay for it,” Saunders said. “Our purpose as a company is to help people prepare for the challenges of growing older so that they can continue to live their lives on their own terms. We provide our annual Cost of Care Survey and award-winning interactive website to arm individuals and their families with the education and tools that can empower them to make those important plans well before they need it.”

In addition to the Cost of Care calculator, Genworth’s website contains long term care planning tools, practical information on topics such as understanding Medicare and Medicaid, conversation starters, impairment simulations, options for financing long term care, and videos of real families sharing their long term care stories.

Genworth’s annual Cost of Care Survey, one of the most comprehensive studies of its kind, contacted nearly 60,000 long term care providers nationwide to complete almost 15,000 surveys for nursing homes, assisted living facilities, adult day health facilities and home care providers during July and August, 2020. The survey includes 435 regions based on the Metropolitan Statistical Areas, defined by the Office of Management and Budget. CareScout®, part of the Genworth Financial family of companies, has conducted the survey since 2004. Located in Waltham, Massachusetts, CareScout has specialized in helping families find long term care providers nationwide since 1997.

To explore Cost of Care data by city, state or zip code, find trend charts and access lists of states ranked in order of care costs, visit genworth.com/costofcare.

Genworth Financial, Inc. (NYSE: GNW) is a Fortune 500 insurance holding company committed to helping families achieve the dream of homeownership and address the financial challenges of aging through its leadership positions in mortgage insurance and long term care insurance. Headquartered in Richmond, Virginia, Genworth traces its roots back to 1871 and became a public company in 2004. For more information, visit genworth.com.

From time to time, Genworth releases important information via postings on its corporate website. Accordingly, investors and other interested parties are encouraged to enroll to receive automatic email alerts and Really Simple Syndication (RSS) feeds regarding new postings. Enrollment information is found under the “Investors” section of genworth.com. From time to time, Genworth’s publicly traded subsidiary, Genworth Mortgage Insurance Australia Limited, separately releases financial and other information about their operations. This information can be found at http://www.genworth.com.au.

  1. Based on 44 hours per week for 52 weeks.
  2. Based on 44 hours per week for 52 weeks.

NAIFA

The National Association of Insurance and Financial Advisors (NAIFA) has released its NAIFA 2025 Strategic Plan, which establishes a roadmap to lead the association to new heights of success over the next five years. NAIFA 2025 sets priority goals and desired outcomes for association years 2021 through 2025 in three categories: Membership Growth, Brand Amplification, and Member Experience.

The NAIFA 2025 Strategic Planning Committee met throughout the late summer and fall of 2020 to develop a comprehensive plan to build on the success of the NAIFA 20/20 Strategic Plan, which was implemented in 2016. The new strategic plan builds on NAIFA’s work of association modernization and digital transformation. It focuses on accelerating NAIFA’s outreach to all producers to invite them into an organization that represents the entire financial security profession nationwide.

“Our Strategic Planning Committee consisted of an amazing group of experts on the insurance and financial services industry, NAIFA’s membership market, and association management,” said Committee Chair Lawrence J. Holzberg, LUTCF, LACP. “They are a cross-section of NAIFA members and volunteer leaders as well as thought leaders from NAIFA’s corporate and association partners. They have developed an excellent plan that puts NAIFA on a strong footing to meet our challenges, amplify existing successes, and create new strengths.”

Membership Growth
NAIFA will create and implement a sustainable growth model that assures it is recognized as the leading voice and preeminent membership association for insurance and financial security professionals in the United States. Carrier companies, broker-dealers, and individual agents and advisors will recognize NAIFA’s advocacy and professional development strength and view NAIFA membership as fundamental to professional and industry success.

Membership growth outcomes will involve increasing NAIFA’s engagement with agency managers, company leaders, and the community of insurance and financial services professionals. Diversity, equity, and inclusion initiatives will broaden NAIFA’s appeal and promote increased opportunities for a diverse pool of professionals to succeed in the industry. An emphasis on engaging with younger professionals and providing training, professional development, networking, and mentoring to help them succeed will aid in NAIFA’s recruitment of the next generation of membership. NAIFA will also leverage its political advocacy strength to appeal to a broader array of financial professionals.

Brand Amplification
NAIFA will take its brand identity that projects strength, success, and value and amplify it to the American population of insurance and financial professionals. The brand will resonate with members, non-members, insurance and financial services organizations and companies, the media, legislators and regulators, and other stakeholders. NAIFA’s brand will be uniform across its chapters and will generate feelings of pride and unity for members and volunteer leaders in every state and local chapter.

The NAIFA brand will project a clear and consistent value proposition across NAIFA Nation, demonstrating NAIFA’s unity and strength at the home office and state and local chapters. On-brand messages will appeal to audiences at the corporate, manager, advisor, and consumer levels, emphasizing NAIFA’s strength and success and positioning NAIFA members as the leading professionals in their field.

Member Experience
NAIFA will provide members with a high-quality, inclusive, and innovative quality member experience for a united group of professionals throughout their careers. The high-quality membership experience will be consistent for all NAIFA members and will include opportunities to engage in advocacy, professional development, and networking programs. NAIFA membership will deliver consistent, high-level value for members and the consumers and communities they serve.

NAIFA will leverage technology to market and deliver professional development, networking, advocacy, and other benefits that are easily accessible and reflect changing business and communications practices among insurance and financial services professionals. NAIFA will leverage the best practices of chapters and good ideas of volunteer leaders and chapter staff and replicate them across the NAIFA enterprise.

Next Steps
NAIFA’s Board of Trustees has unanimously approved the NAIFA 2025 Strategic Plan, and CEO Kevin Mayeux and senior staff are developing Year 1 tactics to execute on plan strategies and achieve stated goals. NAIFA’s Board of Trustees will regularly review the strategic plan and, if needed, make adjustments to meet the changing business and market needs of NAIFA members and the industry. NAIFA will develop annual business plans to create tactics and execute on the established strategies for a given year to achieve the goals and stated outcomes. The business plans will be developed and shared with the Board, partners, and membership to provide transparency and offer blueprints for NAIFA’s operations.

The National Association of Insurance and Financial Advisors is the preeminent membership association for the multigenerational community of financial professionals in the United States. NAIFA members subscribe to a strong Code of Ethics and represent a full spectrum of financial services practice specialties. They work with families and businesses to help Americans improve financial literacy and achieve financial security. NAIFA has 53 state and territorial chapters and 35 large metropolitan local chapters. NAIFA members in every congressional district advocate on behalf of producers and consumers at the state, interstate and federal levels.

Ash Brokerage

Jennifer Glessner has been promoted to Senior Vice President, New Business and Underwriting for Ash Brokerage.

“I can’t think of a more deserving person than Jennifer,” says Jason Grover, president, Ash Brokerage. “She embodies all of Ash’s core values and brings a wealth of experience to this newly created role as we embark on increased opportunities for a digital experience for new business and underwriting.”

As insurance carriers have adjusted their practices to the pandemic, brokerages have been placed in a reactionary role. Rather than sit back, Ash Brokerage’s underwriting and new business teams have been proactive, finding new ways to keep business moving so clients are able to get the protection they need. In large part, these efforts have been led by Glessner.

Since joining Ash Brokerage in 2013, Glessner has proven her worth. Her knowledge of underwriting and industry practices has been invaluable. As a remote employee, she’s able to stay connected to her team as well as Ash leadership without missing a beat.

“Optimizing” Whole Life

Humans Can’t Leave Well Enough Alone

Back in 2015, as I left the Victory motorcycle dealership with my brand-new Victory Magnum X1, I couldn’t wait to get it home to my garage to immediately tear it apart to “optimize” the engine (new cams, new air cleaner, new timing wheel, etc.) and replace the exhaust. My wife almost died when she walked into the garage and saw the internal organs of my brand-new bike strewn across it. Well, a week later the motorcycle ran (and sounded) great! I still have this bike and I love it!

It is human nature to not leave things well enough alone and to “optimize” everything. This human thirst for improvement and making things better is why humans are landing on Mars and dogs are not. Now, sometimes this “thirst” for optimizing can be very good—if the person doing the “optimizing” is competent—and other times, well, not so good.

That brings me to whole life insurance. With whole life, like many other things in life—whether it is IUL, cell phones or motorcycles—there are ways to optimize these products for the intended purpose. The purpose we are going to discuss today is to squeeze as much cash value out of a whole life policy as possible.

Now, many of the whole life insurance veterans that read this are certainly going to be familiar with PUAs, MECs, dividends, etc… However, what I seek to accomplish in this article is to clarify—even for the veterans—why and how various components work the way they do. If you know this material at a deeper level, you will be able to “optimize” like a world-class motorcycle mechanic. And if you choose not to do the case design yourself and instead rely on an IMO, at least you will be an educated consumer of their illustrations and know if they have done a good job with your case design. Lastly, if you like this type of material, then subscribe to www.retirement-academy.com.

A Common “Off-The-Shelf” Whole Life Design
Whole life insurance at its core is a simple concept. Whole life, in the basic sense, has three major guaranteed components to it:

  1. Death Benefit: As long as the client pays the premium, the death benefit is guaranteed for the “whole life”—which is usually to age 100 or age 121.
  2. Cash Value: Based on the guaranteed rate—usually four percent for non-par—and the internal charges in the policy, the cash value will equal the death benefit at age 100 or 121 in most cases. (Note: That is called “endowment.”)
  3. The Premium: In order for the carrier to guarantee a certain level of death benefit (#1) and the cash value (#2), the carrier also must be guaranteed that they will get paid a premium by the client. So, in order to get the first two guarantees, the carrier needs the third guarantee—a set premium structure. (Note: As we know however, a client can do a reduced paid-up policy in the future and also dividends can pay the premium.)

Diagram 1 shows those three components on one of my favorite whole life insurance policies by my favorite whole life company (email me if you would like details). Now, this is merely the “base policy” and we will get to the rider part in a bit.

As you can see, I outlined the “Three Guarantees” graphed out, without any numbers attached to it for simplicity. I have the guaranteed death benefit, the guaranteed cash value, and the premium that the client has to pay (in yellow). I have not included dividends in these graphs. Although dividends are very important to cash accumulation, the principal I wish to communicate in this article will hold true, with or without dividends.

Of course, this graph is not to-scale as the premium for our 45-year-old male is around 1/50th of the death benefit. However, the cash value in year one is in fact “to-scale.” That is, $0!

When I am training agents on whole life, the rhetorical question I often ask at this point is, “Is this policy optimized for cash value the way that it sits now? For our 45-year-old client, is dripping in premiums over 45 years until age 90 the optimal way? In other words, what is the ‘optimal’ way to fund a policy for cash value without taking into consideration any IRS limitations?”

The folks that know their life insurance well—and the time value of money well—will say, “The quicker, the better!” That is the correct answer!

Single Pay: Too Much of a Good Thing
The answer to the question of “What is the optimal way of funding without considering IRS limitations?” is in fact a single premium design. Diagram 2 is representative of the same company’s single premium whole life policy. Again, the premium structure is not “to-scale” versus the death benefit but observe the cash value. Obviously, the cash value is significantly better than the previous “pay-to-90” scenario. The reasons that the single pay structure builds so much cash value is twofold: 1. More money is working in the product faster. 2. The “cost of insurance charges” are minimized because of the smaller gap between the cash value and the death benefit (Net Amount at Risk).

So, is my point going to be that “Single Pay” structures are better than the “Pay-to-90”? No! We will get there.

Although single premium life policies generally provide the quickest cash value growth, the IRS says there is such a thing as “too much of a good thing.” And single premium life (which I love) does have “too much of a good thing.” That is because you funded faster than what the IRS says you can do, at least while maintaining some of the wonderful tax advantages that life insurance typically provides. The single pay policy above is a “modified endowment contract,” meaning the cash value is taxed very much like an annuity (pre-59.5 penalties, LIFO, etc.).

A pictorial funding example of what the IRS bases the MEC rules off of is shown in Diagram 3. That orange box is the fastest the IRS says we can fund the policy.

To the whole life “green pea,” he/she may look at the pay-to-90 product as being suboptimal because that policy must be funded low and slow. However, that “low and slow” funding structure is hard coded into the policy design.

So, what is one to do? The pay-to-90 product (Diagram 1) is funded too slow to have “optimal” cash value buildup. However, completely switching products to a single pay design (Diagram 2) would mean a MEC. Considering these policies are often bought because of the tax advantages, a MEC may not be acceptable. Is there a way to take the pay-to-90 product and optimize it where we are “effectively” funding the policy as fast as possible but not “too fast”? Yes, there is!

Diagram 4 is an overlay of the three premium levels we discussed in the previous graphics.

The way to “optimize” the pay-to-90 base policy is through a “Paid-Up Additions Rider.” What a paid-up additions rider does is it allows you to effectively blend out the premium structure to equal the orange box, at least per dollar of death benefit. What you are doing by adding a paid-up additions rider is you are taking the single pay funding structure that is represented in the red and you are blending that in with the yellow that is the base policy. When you blend the colors red and yellow together, you have orange… I’m color blind but that is what they tell me anyway.

With paid up additions, you are effectively making the yellow box and the red box converge to the orange box. By doing this, you have effectively funded it at the “Perfect/Optimal” level for accumulation while maintaining non-MEC status.

Again, the whole life “green pea” may view the pay-to-90 as too rigid from a funding standpoint. However, it is not “too rigid.” You can fund whole life just as optimally as you can IUL (which I love) by adding a paid-up additions rider. (Note: I am not suggesting that the client does not have to pay the premium-to-90 on the base policy. I am referring to the premium size relative to the DB.)

A Paid Up What?
Quite simply, a paid-up addition is a miniature single premium whole life policy. As a “mini whole life policy” the PUA has higher early cash values in proportion to the death benefit—versus the pay-to-90. Again, refer to the second graphic I showed you.

When you choose a PUA rider, you are electing that a chunk of your premium goes to a “Paid Up Addition.” How much of your premium gets allocated to the paid-up additions rider depends on how old the client is, health, how big the “orange box” is that the IRS holds you to, etc.

What you are doing with that paid-up additions rider is equivalent to blending in octane with the existing gasoline to get to the engine’s optimal performance level. What that “optimal level” is with life insurance is determined by the IRS (orange box).

Diagram 5 shows what paid-up additions are.

As you can see, the green paid up additions are little, tiny whole life policy “slivers” stacked on top of the base policy. If you look closely, you will also see the black cash value line within each PUA that starts out low (but not $0) then equals the PUA death benefit by age 121. With each premium, a new PUA is added on top of the base policy. Again, drips of octane going into the gas tank over time. Of course, that also results in a larger death benefit as time goes by. However, in the end you have minimized the total death benefit relative to the premium to the seven pay level, which means more cash value.

Many policies are designed with 55-60 percent of the premium going to the paid-up additions rider and 45-40 percent going to the base policy premium. In many cases you can go 90 percent PUAs and 10 percent base premiums! That is where term blending comes in. Term blending basically makes the gas tank (death benefit) bigger so you can add more octane to it.

The Numbers (45-Year-Old Male, Preferred Non-Tobacco, $10,000 Premium Per-Year)

100% Base Policy

  • Year 1 Death Benefit: $507,000
  • Year 20 Death Benefit: $507,000
  • Year 1 Guaranteed Cash Value: $0
  • Year 20 Guaranteed Cash Value: $158,667

55% PUA Rider/45% Base Policy

  • Year 1 Death Benefit: $246,481 (Less death benefit because single pays have less DB leverage!).
  • Year 20 Death Benefit: $513,034 (Death benefit increases because of the 20 PUA “slivers”!).
  • Year 1 Guaranteed Cash Value: $5,203 (More cash value because of the 60 percent PUA Octane!).
  • Year 20 Guaranteed Cash Value: $213,465 (Again, higher cash value because of 20 shots of octane/PUAs).

And we didn’t even discuss dividends, dividends going to PUAs, term blending or RPUs!

“To simplify, paid up additions riders are to whole life as what an option 2/increasing death benefit is to IUL. They both work very well by increasing the premium and cash value in relation to the death benefit.”
—Charlie Gipple

Integrity Marketing Group, LLC

Integrity Marketing Group, LLC (“Integrity”), the nation’s largest independent distributor of life and health insurance products, today announced it has acquired IFC National Marketing, Inc. (“IFC”), a leading health insurance marketing organization based in Fairmont, Minnesota. As part of the acquisition, IFC owners Dave Martens, Dave Thesing and Todd Villeneuve will all become owners in Integrity. Financial terms of the transaction were not disclosed.

IFC has held a strong presence in the industry for nearly 20 years, with three offices across Minnesota. With a focus on providing exemplary service to their agents, IFC has built an industry reputation for their impressive year-over-year agent retention rate. IFC agents help serve more than 70,000 Americans annually, specializing in senior products including Medicare, health and life insurance, as well as final expense products and annuities. By partnering with Integrity, IFC agents will benefit from Integrity’s additional carrier relationships and gain access to Integrity’s industry-transforming technology.

“The leaders of IFC saw the value of being part of a larger organization and quickly understood the innovative, tech-focused vision of what we’re building at Integrity,” said Bryan W. Adams, co-founder and CEO of Integrity. “We’re taking a group of already successful people and arming them with the tools, resources and technology they need to supercharge their growth. We’re proud that IFC is now part of Integrity’s mission to innovate insurance and meet consumers wherever they are.”

“We’ve watched other industry-leading organizations join forces with Integrity and we are ready to experience that same success at IFC,” said Dave Martens, co-owner and COO of IFC. “We’ve had tremendous growth over the years, but we realized we needed more resources to position IFC for a successful future. We’ll be focusing on what we do best, which is bringing agents into the fold, while Integrity’s technology and platform network support our goals to drive growth forward.”

“Integrity really understands how important agents are to our business and has built a platform that enables us to fully support them in today’s increasingly technology-driven marketplace,” said Dave Thesing, co-owner and CFO of IFC. “By partnering with Integrity, we bring our agents a wide range of services to be more efficient and increase their productivity. In addition, the collaboration with other Integrity partners is unmatched, which makes this partnership better than I ever could have imagined.”

As an Integrity partner, IFC and their agents will have access to Integrity’s innovative, proprietary technology and software, including robust online quoting, enrollment and CRM capabilities, customized reporting, data and more. IFC will also have access to extensive shared services such as human resources, IT, accounting and full-service marketing and social media expertise. These resources will allow IFC to retain focus on their agents, diversify their product offerings and stay current as Integrity continues to reshape the industry. IFC employees will also qualify for meaningful company ownership through the Integrity Employee Ownership Plan.

“Throughout this process, Integrity has lived up to its name over and over again,” said Todd Villeneuve, co-owner and president of IFC. “Our employees are like family and we are thrilled to see that Integrity treats its employees the same way. One of the most exciting aspects of this partnership is the Employee Ownership Program, where our employees become owners as well. That has been on our wish list for a long time and now—our employees get to succeed along with us. For IFC, the question wasn’t if we should partner with Integrity, it was how fast we could partner with them. I couldn’t be more excited about the opportunities ahead to transform the industry with Integrity.”

For more information about IFC’s partnership with Integrity, view a video at www.integritymarketing.com/IFCNationalMarketing.

Integrity Marketing Group, headquartered in Dallas, Texas, is the leading independent distributor of life and health insurance products focused on meeting Americans wherever they are—in person, over the phone and online. Integrity is innovating insurance by developing cutting-edge technology designed to simplify and streamline the healthcare experience for everyone. In addition, Integrity develops exclusive products with insurance carrier partners and markets these products through its distribution network that includes other large insurance agencies throughout the country. Integrity’s almost 5,000 employees work with over 325,000 independent agents who service more than seven million clients annually. In 2021, Integrity expects to help insurance carriers place over $3.5 billion in new premium.

For more information, visit www.integritymarketing.com.

IFC National Marketing, headquartered in Fairmont, Minnesota, was founded in 2003 by Todd Villeneuve, Dave Martens and Dave Thesing. For almost 20 years, IFC has been serving Americans with their insurance needs through their nationwide network of agents and brokers. Their concierge service provides sales support for Medicare and group health plans, life insurance, fixed annuities, final expense, critical illness, voluntary workplace and long term care solutions. IFC believes in delivering world-class service—with a family feel. For more information, please visit www.ifcnationalmarketing.com.