There are a few annuity and life insurance social media groups in which I am a “group expert.” These social media chat groups are closed groups that are only available to financial professionals where they can ask questions and comment on ideas and strategies that are working for them. It is also a forum for which other financial professionals can respond to the feedback and strategies communicated.
Some of these groups have thousands of financial professionals in them and are wonderful resources, not just for the agents but also for me as an independent marketing organization. These forums not only allow me to contribute but also allow me to learn what is on the minds of the agents.
With the large quantity of financial professionals in these groups and also the ease of those financial professionals to just type up a message and let it fly, it can serve as unfiltered insight into what is working, what is not working, misperceptions, etc. When I say it is “unfiltered” that is because it is extremely easy for some people to speak their mind when they are sitting behind a computer. If you have ever spent any time at all on a social media platform, you know what I am talking about. Unfortunately, sometimes the conversation goes something like the below. Pardon the satire but I’m sure you understand:
Person trying to help: “I think oranges are a great tasting fruit because…”
Person that knows nothing about the conversation topic: “Are you kidding! Apples are horrible! I would never recommend them to my clients. Make sure your E and O is updated.”
Person trying to help: “I am talking about how oranges are great tasting fruits, not apples.”
Person that knows nothing about the conversation topic: “Who would ever recommend apples to clients? Plus, they are not fruits, they are vegetables. That is stupid. My Brazilian Butternut Cantaloupe is ten times the vegetable that your apple is.”
Person trying to help: “I’m talking about oranges and fruit, not apples and vegetables!”
Person that knows nothing about the conversation topic: “I see, so now you’re trying to change the topic huh?”
And before you know it, the strategy that you wanted to share about your oranges has gone the way of the dinosaur, kind of like my point to this column, as I have digressed.
What is my point? My point is that I see a lot of glaring misperceptions that are often laid out very publicly and obviously, although a little more nuanced than apples versus oranges. Much of those nuances have to do with the complicated world of long term care hybrid products. So, why not address some of those examples where I have seen rampant confusion. By the way, although I poke fun in my social media example above, much of the confusion around hybrid products is warranted as the industry has gotten very commingled and more complicated. But don’t take “complicated” as not exciting, because the long term care hybrid world is indeed extremely exciting and lucrative if you know what you are doing.
Not Many Understand The Entire Universe Of Long Term Care Products
If you are a visual person like me, a slide from one of my agent training decks will help us visualize the universe of long term care products. This may not be the “entire universe,” but it is close!
The slide shows that the universe can be broken into three different “worlds.” Although there are exceptions, what I tried to do was to arrange the chart to demonstrate the products with the most long term care leverage on the left, with the leverage dropping as you move to the right. Of course, when we get into single pay scenarios (life and annuity) it gets a little more complicated however.
Starting from the left, you have the granddaddy of them all, traditional stand-alone long term care. To oversimplify, this works like health insurance. Again, it will generally provide the most long term care leverage, per dollar of premium.
Secondly, you have the “world” that represents a large majority of the entire universe today—as measured by industry wide cases sold. These are the combination/hybrid products. These are annuities or life insurance with a long term care benefit attached in the form of a “rider.” Within this world you have several variations of these combo/hybrid products. We will come back to this because this is where much of the confusion lies—and thus opportunity.
Third, you have annuities that have waivers of surrender charges for nursing home confinement or “doublers” on the GLWB payouts. The long term care protection afforded by these products are usually a distant need relative to the other benefits these annuities possess. The long term care benefits on these generally have no underwriting.
“Combination Products” Is Not Synonymous To “Linked Benefit Products”
As you can see from the graphic, the “Combo/Hybrid” world is separated into two different continents, the Linked Benefit continent, and the Accelerated Death Benefit continent. Let’s start with the accelerated death benefit products.
Accelerated Death Benefit Products: These are usually life insurance-based products where the death benefit (and no more than the death benefit) can be accelerated for the purposes of a long term care event or a chronic illness. When I present this product, I like to point out that the life insurance of the old days typically had one “trigger” in order to access the death benefit—death. Well, today’s life insurance is life insurance, not death insurance.
Accelerated Death Benefit Riders are where the insured can actually get relief out of the product during their lifetimes in the event of a chronic illness or a long term care event. Thus, the two prominent rider types offered within this category are “chronic illness riders” and “long term care riders.” Once upon a time chronic illness riders required a permanent condition, which made true long term care riders generally more attractive than the chronic illness riders. Since NAIC Model Reg changes in 2014, this condition of permanence is no longer the case for the most part. Therefore, the differences between long term care riders and chronic illness riders are very slim.
Linked Benefit Products: Again, linked benefit products are a subcategory of the broader “combination product/hybrid” world. People tend to think “combo products” are “linked benefit” products and vice versa. Not so! One is a sub-component of the other.
These products are usually life insurance products where there is a long term care “pool” that is created that can be multiples of the death benefit provided by the underlying life insurance product. Of course, the additional long term care pool would come at an extra cost and possibly additional underwriting relative to just an “acceleration” product.
A linked benefit life insurance product might give two to three times the death benefit in the form of a long term care pool. The long term care benefits that go beyond the total death benefit are through the use of a “continuation of benefits” or “extension of benefits” rider. Thus, the COB/EOB is the primary difference between the linked benefit category and the accelerated death benefit category.
Real Life Numbers (Company Name Omitted): The client is a healthy 55-year-old female. She does a single pay of $100,000 in premium into XYZ Linked Benefit life product. The death benefit is $152,000 and the long term care pool is $456,000. (Note: Benefit periods, etc. I won’t go into here.) When the client goes on claim, the $152,000 that is the death benefit is used up first as an “acceleration of death benefit.” Once that is depleted, the client moves into the second phase, the continuation/extension of benefits. Again, it is that second phase that separates the linked benefits from the rest of the combo/hybrid world.
As noted in last month’s column, one of my favorite products is actually a “linked benefit” annuity product that triples the clients premium for purposes of long term care, with almost no underwriting! That is the box on the lower left side of my graphic. Think “Live, Die, or Quit.” If the client lives and needs care, he/she gets three times the contract value. If he/she dies, the bene gets the contract value, which is what the client put in plus growth (usually). If he/she wants to “quit,” they get the contract value—or surrender value if within the surrender period.
Chronic Illness Riders Are Generally Not FREE!
The most common misperception that I see is the notion that chronic illness riders on life insurance are free. Unless there is one in some corner of the industry that I have never seen, I will say they are not free. You either pay for them upfront via an additional premium (morbidity charge) or the client pays on the backend when they elect the chronic illness payout. There is also a third—a lien structure—that I won’t go into here.
The most common chronic illness structure is the “backend,” otherwise known as the “discounted death benefit” structure. To be clear, there is no cost on this rider if the client never uses it—which is one of the reasons to like this type of rider. However, if the client uses it, the ultimate cash in hand to the client is less than what the death benefit was actually reduced by. The difference between those two numbers is effectively the cost to the client and the beneficiaries. Example: Client goes on chronic illness claim and the death benefit is reduced by $100,000. How much cash might the client get in hand? Maybe $80,000. Hence, the $20,000 difference between the death benefit reduction and what was received can be considered the “cost.”
With the discounted death benefit design, the amount that a client ultimately gets is usually not known until claim. That is because the calculation is usually the death benefit discounted back to the date of claim by a discount interest rate that is not known until the actual claim. Again, however, if the client never goes on claim they never paid a penny for the rider. It is a great rider, but it is important to note that it is not always “free.”
One of my favorites is an “upfront” rider that does have the additional charge to the client as they pay their premium. Why do I like this one? Because the client knows exactly what they will get when it comes time to claim. There is generally not a discount on the death benefit on these types of riders. You either pay upfront, or you pay on the backend. With this rider, you can point to the death benefit on the ledger and tell your clients that whether in life or after death, somebody will indeed get that value. Of course, as long as they pay the premium!
Summary
There is a lot to know about the long term care Universe. We did not even get into reimbursement versus indemnification, 101g versus 7702b, per diem limits and taxation, etc. One thing I learned a long time ago is that there is no life, annuity, or long term care option that is “the best.” It is client specific. A benefit that is “the best” for one client, may be too expensive for another. Said another way, with these products there is always a counterbalance that makes the task of finding “the best” not so simple.
I am going to eat my orange now.
My Amphibious Suburban And Life Insurance
Some of my fondest memories as a kid have to do with being on the lake in a boat enjoying water sports. So once I had kids it became a burning desire to torture them as I drove the boat and they held on to the tubes for dear life. So, we bought a boat!
It is no secret when I say that buying a boat, in addition to the SUV that is required to pull the boat, costs a small fortune. Buying one of those items costs a small fortune let alone both of them. So, here is a thought: Wouldn’t it be nice if my Suburban also worked as a boat to spare me the cost of buying the boat and the hassle of hauling the boat around? If my Suburban came with the “Amphibious Option?” Even if that option cost a little more, it would probably be cheaper than buying a boat in addition to the Suburban. Unfortunately, GM does not offer that option yet.
Although the life insurance industry has not traditionally been known for innovation, this is an area where we have innovated beyond vehicle manufacturers (sarcasm). The “amphibious” option is indeed available with life insurance policies and annuities when it comes to long term care coverage.
Below, I want to highlight a particular product/strategy that I like. I call this product “the amphibious life insurance product.” Although I am discussing one of my favorite products here—which I can share with you if you email me—it is not about this specific product but rather the concept. Afterall, this is not the only product and rider out there of this kind. I will not name names in order to remain compliant with the carriers.
Case study: You have a 50-year-old male that would like some level of life insurance coverage in order to provide an inheritance to his kids. This client is also concerned about the expenses associated with long term care/chronic illness that he will likely experience in his later years. You, the agent, believe that $300,000 in life insurance coverage would do the job. You will also look to a product that will provide a large long term care/chronic illness benefit should he need care.
When one of my agents comes to me to ask for help in scenarios like this, one of the first things I will do is check life insurance prices across the entire industry for this particular client. To do this, I will run a report to find a list of the lowest cost policies that will guarantee his $300,000 in death benefit that will be guaranteed forever. “Forever” is defined as to age 121. This will be a starting point for how much the “SUV” costs, to use my previous analogy. Nine times out of ten the product I am highlighting will be in the top three from a price standpoint. Using our 50-year-old male (standard health) who is seeking $300k in death benefit, the product I am referring to is the #2 in lowest premium, at $4,014 per year. Again, that is just for the death benefit coverage—the SUV. This is our starting point.
However, how do we make this product “amphibious?” Where that entire $300k applies not just to death benefit coverage but also to long term care coverage? The answer to the question is, we would add a chronic illness rider to the policy which comes at an additional cost. What I tell clients is, “The old-fashioned life insurance tells you that there is only one way to get the death benefit; you have to go and die, which is not fun. However, by adding this rider, it will give you an additional trigger where you can activate the death benefit during your life. It’s life insurance, not death insurance!” Effectively what the client is doing is they are upgrading their SUV by adding the “amphibious” option that applies not just to death but also to long term care.
By adding this rider you can point to the $300,000 death benefit and tell that client that the $300,000 will be paid out—whether in life or after death. I also like the riders that do not cost any additional premium. However, the “discounted death benefit” upon chronic illness does not allow us to tell the client with certainty that they and/or their heirs will get the entire $300,000. The actual chronic illness benefit can be uncertain with many of the discounted death benefit riders because the actual cost to the client is experienced on the backend, at claim time. The rider I am discussing has no “discount” at claim time.
How much does this guaranteed universal life policy cost with the “amphibious option?” $4,663. In other words, by adding the chronic illness rider, we added $649 ($4,663 minus $4,014) to the premium. That is what it costs to upgrade our SUV to also work as a boat. Illustration Details: For this rider, I chose a maximum acceleration of $8,000 per month for the chronic illness payout. That would give us a 37.5-month benefit period, calculated by dividing the $300k death benefit by $8,000.
Even after adding the additional cost of the chronic illness rider, the premium on this policy is still within the top seven GUL policies in the industry—at least in this exact example.
So, the death benefit coverage on this product is exceptionally low cost but what about the cost of the chronic illness rider? Instead of adding the chronic illness rider to our policy, what if we bought a stand-alone LTCI policy with similar benefits? What would that LTCI policy cost per year in premium? $1,443, or $794 more than the cost of our chronic illness rider. Illustration Details: The long term care policy I illustrated provides an $8,000 per month benefit for 36 months. There was no “37.5 month benefit period” so I went as close as I could. Also note, I chose no inflation options to make it apples to apples. This is technically a $288,000 benefit pool, calculated by $8,000 per month times 36 months.
As I summarize everything in the spreadsheet, by going with the one life product, plus the chronic illness rider, the premium is cheaper than the total premium of the life policy plus the LTCI policy. The savings is $794 per year in premium. With that said, it is important to understand that you cannot market chronic illness riders as “long term care,” as that is prohibited. Also understand that stand-alone LTCI policies are much more “modular” and have many more options (inflation, elimination periods, partnership, etc.) than chronic illness riders. In other words, if I turn my suburban into a boat, I will likely be limited in how my suburban performs on the water relative to if I bought an actual boat. Needless to say, a Suburban is not an apples-to-apples comparison to a boat!
In my perfect world, everybody would have the means to buy an LTCI policy that provides at least $8,000/month benefits, with long benefit periods, and five percent lifetime inflation. However, considering we do not live in a perfect world, this strategy can provide immense value to those consumers that need death benefit coverage and also lower-cost alternatives to the fully-loaded long term care options that exist.
One more thing: You can also look to the “indexed GUL” policy that this company has. This can be a strategy to further bring down the price. Assuming a 3.25 percent illustrated rate on the indexed life policy, as well as current policy charges, what is the premium it would take to carry our $300k policy out to 121? Only $3,606. That number includes our chronic illness rider that will provide $8,000 per month of benefits for 37.5 months. For the skeptical folks (like me) that are wondering if the death benefit is guaranteed if the market were to be down forever and COI charges were to increase to the max—the death benefit is guaranteed to age 86 as long as the premiums are paid.